for BA (Hons) Fashion degree programmes

Common module

Global Perspectives

This is a new, university-wide module for first-year students. It is not subject-specific and includes a range of inspiring and exciting presentations, performances, keynote addresses, simulations and experiments that are led by internal and external experts and reflect the University’s values. You will discuss topics and undertake activities and creative tasks in cross-disciplinary groups facilitated by academic staff. The module features a strong emphasis on self-assessment and reflective learning.

Core modules 


You will learn how to use creative software to generate and manipulate digital images for the fashion industry. You will explore how fashion uses visual communication and image to promote products, and you will begin to develop professional techniques to articulate your own ideas through this medium.


In this final-year module you will create your own collection of six outfits, working independently and demonstrating professionalism through your time-management, planning and the progress of your collection. Your fully accessorised and styled collection will be considered for the end-of-year graduate fashion show.

Creative Marketing

This module explores innovative and visionary contemporary marketing campaigns that generate awareness and sales of brands, products or services in fashion and other sectors. You will explore the marketing and communications strategies that companies have successfully created and used, and debate the future of fashion marketing and promotion. The module will enable you to explore ideas and develop concepts for your own creative final project.

Design Process

This module explores the design process using a current exhibition as a source of inspiration. You will learn about research, design and development and gain an understanding of how to apply the creative working process - from inspiration, to design and product. You will learn how to conduct research for range planning and collection design and experiment with different media for communicating your ideas in a creative visual format.

Design Studio 1

This module will enable you to explore and generate design concepts through research, design experimentation, toile development and interpretation of a project brief. It offers the opportunity to demonstrate your skills in the use of fabric, colour, texture, silhouette, shape and garment construction techniques. You will design a full collection of clothing and then select, construct, photograph, and style an outfit. This is an especially creative module that encourages avant-garde and experimental design outcomes through the use of creative thought processes and contemporary influences.

Design Studio 2

This module will enable you to develop your skills in designing a full collection of clothing, from which you will select, construct and style a minimum of two outfits. Design Studio 2 is concerned with commercial, more wearable clothing styles, and you will apply your creative skills to clothing that realistically fits within the current fashion zeitgeist.


The dissertation is an extended piece of research and writing in which you explore a fashion-related subject of your own choosing. This may be something you have touched upon earlier in your studies that you want to explore in more depth. It will be a subject that relates in some way to your final collection, and will inform and underpin your practical work.


This module builds on the cutting and draping skills gained in Pattern 1 and 2. Your exploration of various experimental draping techniques will challenge your thinking with regards to the link between two-dimensional and three-dimensional design techniques. You will learn about aesthetic principles with regard to shape and volume, and discover new techniques of manipulating fabric and draping directly on to the stand.

Fashion Branding

This module explores contemporary fashion brands and the strategies that are used to create a unique personality, generate appeal and develop a 'desirability factor' for potential consumers. You will explore how brands are built, promoted and managed, and how brand identity is used as a strategic tool to promote products and build consumer loyalty. The module covers the values and ethics required to develop successful brands and examines successful international brands. You will apply research, creative thinking and innovative problem-solving skills in working on a brand strategy project.

Fashion Communication

This module examines how fashion is communicated to the consumer. You will study both traditional and new media platforms and learn how integrated fashion marketing communications are planned, created, managed and delivered.  You will learn how to research different audiences and markets and how to work on fashion communications including journalism, public relations, blogging, social networking, e-marketing, film, shows, launches, visual merchandising, exhibitions and store events.

Fashion Design Portfolio

This module will enable you to analyse your skills, strengths and weaknesses in order to develop a portfolio of work that is suitable to show at either MA or job application. This portfolio is the culmination of your entire fashion studies. It will contain a visual representation of your personal design philosophy, with your developed signature style shown throughout. You will also create a professional CV that draws on all of your relevant skills and experience up to this point.

Fashion Illustration

This module introduces you, as a potential fashion designer, to the concepts, techniques and use of various media that will enable you to communicate your ideas. You will draw from live models, using line and colour and representing texture and movement, to develop your perception and visual interpretation of garments and how they relate to the human form.

Fashion Images

This module explores how visual images are created and how society uses visual signs and images to express and communicate. You will look at how images are used in fashion, the roles of graphics and typography, styling and photography, and the use of new technologies. You will develop a working knowledge of imaging techniques and learn how to create visuals and texts using appropriate software as you start to develop your own portfolio of work. 

Fashion Marketing and Promotion

This module explores the structure and dynamics of the fashion industry. You will develop your knowledge of fashion and the fashion business, and your ability to stay in touch with developments at the forefront of this fast-moving industry. You will learn about key fashion marketing theories, tools and methodologies and how to apply these to contemporary fashion marketing projects. You will also explore fashion promotion and marketing communications, including advertising, visual merchandising, sales promotion, personal selling, fashion shows and the fashion media.

Fashion Marketing Portfolio

This module will help you to consider your future, plan and prepare to achieve your goals. You will analyse your skills, your strengths and your interests, and research the careers market in relation to your chosen field. You will learn how to create a strong portfolio of work based on projects completed during your degree and new project work completed during the module. You will learn how to produce a professional CV and to prepare for job applications and interviews. You will explore the importance of networking and build confidence in preparation for launching yourself into the fashion industry.

Fashion Marketing Strategies

You will examine the planning and strategy development process for fashion marketing and promotion. The module takes you from initial concept, research and analysis, through concept development to the creation of an integrated marketing and communications plan. You will learn about the theories and activities involved in marketing management and examine the real marketing strategies of fashion companies.

Fashion Product, Buying and Merchandising

This module looks at how product development, buying and merchandising processes work within the contemporary fashion business. You will learn about fashion product development, clothing manufacture, supply chain management, buying and merchandising, and use your knowledge of the fashion consumer, market research and fashion trends to research and create a detailed range plan.

Fashion Trends

This module looks at how trends arise by considering market and consumer intelligence as well as aesthetic, economic, social and cultural influences. You will explore how emerging trends inspire and influence the fashion industry and learn to assess markets, identify emerging trends and create directional trend materials. Using media such as CAD, photography and illustration, you will work creatively to produce a directional trend-prediction package.

Final Project 1 - Research

This module offers the opportunity to undertake a sustained period of self-directed research, and to employ all of your learning on the fashion marketing programme, in exploring an area of interest to you. The area you choose must be about fashion and may be related to your career aspirations. The research and analysis you conduct will form the basis for your work in Final Project 2 - Realisation.

Final Project 2 - Realisation

This is the second part of your period of self-directed study. You will draw upon your research and analysis to create a project based on integrated fashion marketing communications. Your project will be set in the context of the future fashion marketplace and will embody your individual approach to, and philosophy of, fashion as the culmination of your work on the fashion marketing programme.

Historical and Contextual Studies in Fashion

This module looks at fashion from a historical and contextual viewpoint to build your historical knowledge and enhance your understanding of contemporary fashion. Fashion as object, image and idea is explored through specific historical contexts.  You will explore some of the fundamental developments in fashion and wider art and design history. The module will develop your skills in research, IT and communication.

Marketing Research and the Fashion Consumer

This module will broaden your understanding of fashion marketing practices, and the strategies and techniques used by companies to gain competitive edge. You will study how consumers purchase fashion products and brands and the trends that inspire and influence them. The module looks at how cultural, social, personal and psychological factors affect buyer behaviour and the development and marketing of international fashion products and brands. You will learn how market researchers effectively communicate their findings to others through statistical, biographical and visual formats.

Pattern 1

This module introduces the concept of working in three dimensions using a selection of fabrics to create simple garments. You will learn sewing and cutting techniques and how to design two-dimensional blocks/patterns. Working to a brief, you will explore garment construction and design details to develop ideas and produce a range of finished garments.

Pattern 2

This module continues the development of your pattern-cutting skills. You will practice and improve your garment production skills and extend your vocabulary of appropriate design and construction terminology. Working to a brief and focusing mainly on the torso, you will learn how to join bodices to ‘bottoms’ and how to add ‘fit’ to a garment.


This module offers the opportunity to identify your personal design philosophy and signature style, which you will carry through to your final collection. The module allows you to fully explore and develop ideas, methods and processes through experimentation. You will prepare an original brief that enables you to demonstrate the skills you have already acquired and outline areas where you intend to learn further. Your research will involve exploration and design development through the creation of inspirational two-dimensional and three-dimensional work.


This module introduces the creative art of constructing textiles. You will learn about hand-knitting, crochet, felting, weaving and printing techniques. Working to a set brief, the module gives you the opportunity to explore, create, develop and assemble textiles. You will design a collection of outfits and construct one using fabrics that you have created.

Theoretical Studies in Fashion

Building on your historical and contextual knowledge, this module explores some of the main issues surrounding fashion in contemporary society. You will be introduced to theories and analytical tools for the investigation of fashion from social, economic, political and cultural perspectives. This will cover areas as diverse as body image and globalisation. The module aims to extend your understanding and awareness of material culture and the issues in current practice, and to further develop your research, IT, and communication skills.

Elective modules


This specialist module introduces the knowledge, cutting and manufacturing skills involved in accessories. You will develop a strong understanding of the accessories marketplace and its relationship with the fashion garment industry. You will produce a small range of pieces, exploring millinery, glove-making and fashion bags, and style your collection for runway presentation.

Fashion Journalism and PR

This specialist module looks at how journalism and PR activities operate in the fast-moving world of fashion. You will learn to research and conduct interviews, and how to write for different audiences and different media, such as blogs, catwalk reports, editorial, advertising, web-based media and features. You will explore the theory and the practice of PR and how to communicate and manage image through PR activities.

Fashion Show Production and Event Management

This module looks at the history, theory and practice of fashion show production and how to plan and manage a fashion event. You will be introduced to the different roles and responsibilities involved in creating a successful fashion event and the traditions of catwalk shows. You will also explore the role of shows and events within contemporary fashion and the social, ethical and environmental issues relating to these promotional activities. Working in teams, you will plan a professional event, covering aspects of project management such as budget, production, human resources and PR.

Fashion Styling and Photography

This module explores two specialist and related areas of fashion. You will look at the relationship between styling and photography in areas such as advertising, film, catwalk and editorial, and examine audiences and media channels. Working in groups, you will experience being both the stylist and the photographer and learn to create and manipulate directional images using both traditional and new technologies.