for BA (Hons) Fashion Design programmes
This module is designed to equip you with the fundamental garment construction and technical skills which you will use throughout your degree programme. The module introduces you to the basic concepts of garment development and construction, moving from an initial design drawing through to the completed garment. You will be introduced to core terminology, sewing and cutting techniques which will enable you to design and draft two-dimensional blocks/patterns. You will then use these patterns, combined with a selection of fabrics to construct simple three-dimensional garments.
This is a University-wide common module, which facilitates interpersonal, intercultural and trans-disciplinary learning for all Year 1 students enrolled on Regent’s degree programmes. The module introduces a range of ideas and ways of thinking based around the University’s values, reflected in its learning outcomes. It encourages you to interact with the broader University community, both socially and academically, to cross the physical and intellectual borders of your degree programmes. Global Perspectives aims to increase self-awareness and prepares you for your subsequent studies by familiarising you with the resources available to meet your lifelong learning needs.
This module teaches you the design process by working to a set brief and using a current exhibition as a primary source of inspiration. You will be introduced to research (primary and secondary), idea generation, design, design development and presentation of design outcomes. You will gain an understanding of how to apply a range of creative working processes; from inspiration, to design ideas, to product. You will learn how to work through the analysis and selection process that culminate in range planning and collection development.
You will be introduced to fundamental developments in European fashion from the 18th Century to contemporary times. Social, political, technological as well as wider art/design history will be covered to place fashion in a context. Both historical knowledge and contextual understanding enhance your understanding and/or practice of contemporary fashion.
This module will enable you to explore and generate design concepts through research, idea generation, design experimentation, toile development, and interpretation of a project brief. It will give you the opportunity to demonstrate your skills through the use of fabric, colour, texture, silhouette, shape, and garment construction techniques. You will design a full collection of contemporary clothing and then select, construct, photograph, and style an outfit.
You will build, expand on, and apply technical, theoretical, and design skills and knowledge gained from Design Studio 1. This module will enable you to explore and generate design concepts through focused research, design experimentation, toile development, and interpretation of a project brief. It will give you the opportunity to further demonstrate your skills through the use of fabric, colour, texture, silhouette, shape, and garment construction techniques. You will design a full collection of clothing and then select, construct and style a minimum of two outfits.
This module will explore some of the main issues surrounding fashion in contemporary society. You will be introduced to concepts and theories to help you critically think about and investigate the social/economic/political and cultural position and relevance of fashion.
You will continue to develop your drawing of the fashion figure and further your ability to communicate movement, fabrics, textures and construction in order to develop your perception and visual interpretation of garments and how they relate to the human form. This will involve drawing from the model and garments, experimental approaches with the use of mixed media and colour through to the use of CAD and digital illustration.
The module allows you to fully explore and develop innovative ideas, methods and processes through experimentation. Your work will be self-initiated, enabling you to demonstrate the skills you have already acquired and outlining areas for further learning and development. Your research will involve exploration and design development through the creation of inspirational two-dimensional and three-dimensional work, which considers fabrics, textile development, garment structure and silhouette/shape development.
In the dissertation you will explore a subject of your own choosing and negotiated with your tutor, who will guide your selection. The subject will be fashion related and may be something you have touched upon earlier in your studies which you want to explore in depth. It will be a subject that relates in some way to the final work you wish to produce for your Collection or Final Major Project module.
The dissertation module is concerned with choosing a topic, setting the parameters of the research, and gathering research material – both primary and secondary. Then you will move on to write the dissertation in full.
BA (Hons) Fashion Design
The module introduces you to the creative art of constructed and applied textiles. You will be exploring a variety of textile techniques including hand knitting, crochet, felting, weaving, printing and embellishment. Throughout the module you will also develop your knowledge and understanding of the range of materials that are used in the fashion industry, their properties and applications.
The central focus of the module is the fashion mechanics – all the elements required to take a fashion design drawing through to a fully realised garment. The module will extend your 2D flat based pattern development (Dresses & Jackets) and look at introductory level drapery. You will continue to practice and improve your garment production skills and explore introductory tailoring skills and use of interfacings/fusings. There will be increased emphasis on garment finishing techniques. On completion of the module you should be conversant with an extended vocabulary of appropriate design and construction terminology.
You will be introduced to various experimental draping techniques in order to challenge your thinking with regards to the link between two-dimensional and three-dimensional design techniques. You will discover and develop new techniques of manipulating fabric and draping directly on to the stand. You will explore how to then turn the three-dimensional drape back into a flat based pattern.
The module will result in the realisation of your final collection – six fully finished and styled outfits ready for presentation at the graduate fashion show. The collection will showcase all the knowledge and skills you have learnt throughout the course mixed with your individual design philosophy and signature style.
BA (Hons) Fashion Design (Marketing)
In this module you will acquire knowledge of the role of marketing within the fashion industry. You will develop your knowledge of fashion and the fashion business, and your ability to stay in touch with developments at the forefront of this fast-moving industry. You will learn about key fashion marketing theories, tools and methodologies and you will apply these to projects about the contemporary fashion market. You will comprehensively explore the range of marketing activities that fashion companies engage in. You will complete projects where you will apply theory to practice in assignments that include developing a promotional campaign and associated visual, virtual and text-based work.
In this module you will study consumer behaviour, analysing its relationship to how consumers purchase fashion products and brands. You will focus on research into consumer attributes and the trends that inspire and influence the purchase of fashion products. You will develop an understanding of how cultural, social, personal and psychological characteristics of consumers affect their buyer behaviour. You will develop an understanding about how consumer attributes including demographics, social class, lifecycle, reference groups, lifestyles, values and attributes affect the development and marketing of international fashion products and brands. You will learn how market researchers effectively communicate their findings to others, through statistical, biographical and visual formats.
This module gives you the opportunity to study the planning and strategy development process in relation to fashion marketing, promotion and communication. The module takes you from initial concept, research and analysis, through concept development to the creation of an integrated marketing and communications plan. You will learn about the theories and activities involved in marketing management and you will develop both your critical research and analysis skills, and your ability to engage in creative development.
The Final Major Project is a tariff based final project, which will consist of at least four catwalk/show ready outfits/looks plus additional marketing or promotional outcomes to meet the minimum tariff requirement. You will continue to develop and demonstrate professionalism through your time-management, planning, and the progress of your collection. Your outfits should be fully accessorised and styled before assessment. Only garments that are fully complete and that demonstrate work at honours level will be considered for the Graduate Fashion Show.
You will also develop an industry ready Fashion Design Portfolio (or for application to MA or further study). You will analyse your skills, strengths and weaknesses in order to develop a portfolio of work that is suitable to show as you pursue the next stage of your career. It will contain a visual representation of your personal design philosophy, with your developed signature style shown throughout. You will also create a professional CV that draws on all of your relevant skills and experience up to this point. The portfolio will be presented at a mock interview.