for BA (Hons) International Business
Accounting is the ‘language’ used by businesses to communicate business performance and status to investors. You will explore the key financial statements used by managers and shareholders to make informed business decisions and develop an understanding of the importance of accounting concepts. You will learn to prepare financial statements and make accounting presentations as part of a team.
This module aims to equip you with the essential skills (such as research techniques, problem analysis and solving, and writing skills) for your undergraduate studies. You will learn to evaluate your own skills and identifying ways to improve your performance. You will also develop your team-working and leadership skills within an international and cross-cultural context. The module aims to improve verbal and non-verbal communication skills through presentations, interviews and management training scenarios. You will develop the skills necessary to gain maximum benefit from work placements.
Businesses rely on a vast array of data, both internal and external, to inform managerial decisions. With the use of quantitative analytical tools, companies can change the decision-making process from an art into a science. You will explore the business data modelling techniques available to the modern decision-support specialist, and learn about the methods used to create an accurate and timely snapshot of an organisation to produce business-intelligence solutions.
This module introduces various aspects of the modern business environment and enables you to appreciate the challenges facing today’s organisations. You will explore real-life events and academic theory by analysing and evaluating international business situations. The module will equip you with the analytical tools to understand the interface between business and its ever-changing environment.
This is a new, university-wide module for first-year students. It is not subject-specific and includes a range of inspiring and exciting presentations, performances, keynote addresses, simulations and experiments that are led by internal and external experts and reflect the University’s values. You will discuss topics and undertake activities and creative tasks in cross-disciplinary groups facilitated by academic staff. The module features a strong emphasis on self-assessment and reflective learning.
This module introduces the theory and practice of management accounting and its role in making business decisions. It is intended primarily for non-accounting students who are pursuing a one-semester basic management accounting course. You will gain an overview of the financial information, conceptual framework and presentation tools needed for planning, decision making and control. You will learn to apply management accounting techniques in solving financial problems, to evaluate the impact of financial decisions on the firm and formulate strategies within an international business context.
This module prepares you to think systematically about micro-economic concepts, and evaluate the economic environment within which business, government and consumer decisions are made. It complements other business subjects, such as quantitative methods and accounting, providing you with the tools to fully appreciate the shocks that may alter the business environment and affect business decisions in the context of international competition.
This module offers an introduction to macroeconomic analysis, covering such issues as growth, unemployment, inflation and balance of payments. It will also give you an insight to the purposes and limitations of fiscal, monetary and supply-side policies. You will use real economic data to analyse the past and current economic performance of countries across the world, as well as anticipate their future performance.
This module looks at contemporary issues in global business and their effects on employment practices. You will gain a sound understanding of the broad principles and processes of human resource management (HRM) and the role of the line manager. You will learn to interpret and question current HRM practices, and build your own proficiency in a number of key HRM skills.
This module introduces the core principles of marketing and the role of the marketing function within organisations. Marketing is about recognising, understanding and meeting the needs of your customers. You will consider the ways in which marketers can work effectively with other departments to ensure that an organisation is customer-focused. The specific marketing needs of service-based organisations are considered. You will also look at the use of technology such as social media to improve relationships with customers and run international campaigns.
Study Period Abroad
Modern organisations have to operate in often unpredictable and ambiguous conditions. This module offers you the basic concepts and tools for analysing and making decisions within complex environments, and promotes innovative methods for taking on new challenges.
This module offers a 4-5 month (minimum 16 weeks) work placement that enables you to put the conceptual knowledge you have gained into practice. You will gain insights into real working life and evaluate the activities of your host organisation through the completion of a number of questionnaires and progress reports. This module replaces one of the study periods abroad.
In this module, you will study the frameworks and models necessary to analyse the position of an organisation or industry and its environment in relation to future direction and strategy. You will explore the process of decision making in an increasingly global, hyper-competitive context and analyse the importance of organisational strategy through the use of case studies and decision-making exercises. The module also introduces newer developments and concepts within the discipline, including real options, the resource- and knowledge-based views of a firm, sustainability in a strategic context, cognitive mapping and strategic decision-making.
This module explores the social, political, economic and cultural framework within which international business has developed in the last few decades. It looks at how multinational companies seek to gain competitive advantage at international level, and the constraints on global corporate development. You will examine the different and often opposing theories on desirable international development – both in macro and micro terms – and explore the conflicting political, social and cultural interests at stake in international decisions.
This module supports you in producing an original piece of written work, which reflects your entire academic experience at EBSL. The 10,000-word dissertation will focus on a specific business issue or problem and will synthesise your learning from module work at all levels, internships and work experience. You will be supported in developing your chosen topic, conducting independent research and finding original solutions to your chosen business issue. The module will help you to select academic-standard business research tools and techniques, and develop the analytical skills necessary for both business application and research.
Effective use of advertising and media are fundamental to a marketing-oriented organisation. This module offers the fundamental knowledge and analytical skills you will need for advertising projects or careers in advertising. You will explore current academic advertising theory and contemporary practice, and learn how to develop effective advertising and media research projects on the basis of sound evidence and analysis.
Brands are powerful influencers, affecting the decisions and purchasing habits of consumers across the world. You will look at how brands are created to express an organisation’s personality and the processes involved. Using real-life scenarios, you will learn to prepare briefs and manage the design process from conception to realisation.
One of the hardest tasks a manager has to do is to predict the future. This module introduces the principles and analytical methods of business forecasting. You will gain an understanding of the language of business forecasting, experience of using the common techniques, and will learn to interpret forecasts produced by others.
Historical, current and predictive analysis of large volumes of global data can be used to optimise and streamline business operations. This module examines the science of decision making and business data analytics and how they are used in a variety of real-world scenarios. It seeks to provide a broader perspective of this fast-emerging sector, emphasising the need for sound strategic bedrock. You will look at the steps involved in developing and preparing BI solutions and the variety of methods and models used to identify patterns in data. The main areas of the BI environment, including data warehousing, data mining and business process management, are covered, and you will also gain hands-on experience of the SAS package and other software solutions.
This module examines business quantitative techniques and the issues involved in data collection. You will learn how to select appropriate analytical tools when presented with business data, and about the production and interpretation of computer-generated information for input into managerial decision-making processes. Finally, you will look at the computational analysis of business data and perform appropriate data collection for specified business situations.
This module aims to build your awareness of cultural differences and how they affect interaction between individuals and groups. It introduces some of the issues of adaptation you will need to consider for your Study Period Abroad. You will learn about different ways of thinking, behaving and communicating and increase your own cultural self-awareness. The course will also help you to develop practical skills for effective communication in inter-cultural situations, using scenarios drawn from education, business and daily life.
Consumer behaviour is complex and influenced by many factors. A thorough analysis and understanding of these factors allows organisations to plan effective marketing activities suitable to their target market. This module introduces the theoretical models and frameworks within the general consumer and buyer behaviour discipline. You will critically evaluate the various approaches to understanding consumer needs, psychology and attitudes, and learn to conduct effective consumer research projects.
Success as an international manager requires an understanding of diverse business practices and the ability to reconcile cultural differences and dilemmas. You will examine the concept of culture in all its complexity and the different levels of culture that are at work in cross-cultural contexts. You will also look at inter-cultural sensitivity within the workplace, and analyse contemporary social and cultural issues in different societies.
Intellectual property is a dynamic area of law used to describe the rights that protect innovative and creative endeavour. This module examines the protection of ideas and the management of intellectual property rights. You will be introduced to the key principles and legal aspects of protecting intellectual property in the creative industries.
The aim of the module is to provide students with a comprehensive overview on current and trend technologies such as cloud computing, big data, analytics and mobile technologies. Students will gain a business-level understanding of where to use them and what their implications are for strategic, tactical and operational managerial levels. The module will also help students to understand and assess the potential benefits and threats from using information systems in the organisational context.
Environmental issues are an increasingly important factor in business. Investing in measures such as waste reduction and alternative energies serves both the business and customer interests. You will explore the most pressing environmental issues from a global management perspective, and learn about essential evaluation and monitoring techniques.
This module introduces the general principles of EU law, how it operates and the relationship with the laws of member states. You will study the history of the original European Economic Community and its development into the expanding European Union of today. Areas of law covered include the single market, freedom of movement, human rights, economic rights, the internal market and competition law. You will also examine the penalties for member states who fail to implement EU policies, and the corporate and international obligations of different types of business organisations in relation to the EU.
This module covers accounting in more complex financial scenarios and transactions covered by the International Financial Reporting Standards. You will develop the knowledge, understanding and practical skills necessary to frame appropriate accounting entries and financial statements. You will explore current issues in global financial markets and the role of financial reporting, as well as the response to future developments.
Financial stories have dominated the political agenda and national media headlines in recent years. This module looks at how events get picked up by the media, triggering responses in the financial markets. It includes an overview of the editorial and production process, particularly in integrated financial newsrooms such as Bloomberg or Reuters. You will learn how to deconstruct news stories and research topical issues affecting the financial markets and businesses in general. The key regulatory requirements underpinning financial announcements are covered, as well as the ethical and compliance issues involved with the communication and coverage of financial markets.
This module aims to provide a comprehensive and detailed understanding of the use of derivatives for selling, trading and hedging, and their wider implications. You will learn to critically analyse a range of issues with respect to specific products and financial risk management in general. The module aims to develop your capacity to work in investment banking, investment management, the finance function of a firm, or in a regulatory or oversight capacity. You will gain skills in working as a team to analyse data and assess problems on a financial risk management project.
Banking is a special sector of the financial industry which is affected by globalisation trends and changes in the regulatory environment. This module examines the purpose, principles and fundamental concepts of today’s financial markets, instruments and institutions in the context of globalisation and international trade. You will look in particular at banking and its changing nature, not only as an intermediary between lenders and borrowers, but also as the provider of other financial services.
This module looks at the key aspects of employing people internationally, irrespective of the sector of the economy in which they are employed. You will learn from a line manager’s perspective how to employ, lead and develop employees in a global setting.
The aim of this module is to provide students with a business-level understanding of current visualisation technologies that are re-shaping business models in all industries. The module brings together data visualisation, business development, interactive design and graphic design. Students will gain a theoretical and practical understanding of those visualisation techniques and more specifically the use of visual analytic packages. Business data visualisation enables a new breed of storyteller to communicate facts in an incredibly incisive, yet accessible way. Students will have the opportunity to practically apply analytical techniques using visualisation software tools.
This module is designed to enable final-year students (in consultation with the programme director) to complete the requirements for their degree at a distance from the campus, and replaces an elective module within the degree programme. You will explore a specific issue affecting an organisation within a business, management, cultural or linguistic context, and develop your research and analytical skills in producing a report.
This module aims to develop your critical appreciation of how global enterprises can respond to social, environmental and economic dilemmas. You will explore the strategic relationship between innovation and sustainable enterprise, and look at how to develop business while protecting social and natural resources.
This module defines the fundamental goals of Interaction Design; to improve interactions between people and technology and to design interactions that minimise the barrier between people and the digital world. This module investigates interaction design through a variety of methodologies, processes, models and design guidelines. These aspects are explored throughout the module through real-world case studies in the wider international business context.
This module introduces current integrated marketing communications theory and contemporary practices. You will learn to identify and critically evaluate the range of frameworks through which integrated marketing communications may be investigated, analysed and discussed. The module will support you in developing the skills to construct and conduct effective integrated marketing communications research projects, enabling more effective marketing decisions to be made upon the basis of sound evidence and analysis.
This module looks at how distinct economies (nation-states) interact with one another in the process of allocating scarce resources to satisfy human wants. You will explore the reasons why nations trade with one another, and the arguments for and against free trade and protectionism. The module also examines the activities of multinational and global corporations, and different types of exchange rate systems and their significance in international trade. You will gain understanding of the reasons for currency and debt crises and be able to evaluate differing perspectives on the role of regional trading blocs in the work economy.
International law is frequently used to reduce conflicts arising out of business activities. This module builds upon the legal knowledge and skills that you have gained in previous modules, and aims to equip you with both the theoretical and practical tools for postgraduate study. You will gain a working knowledge of current research within international law, as well as the ability to critique academic theory and application.
This module explores the marketing of products and services around the world at operational, tactical and strategic levels. You will increase your understanding of international marketing theory, as well as your awareness of the processes, context and influences associated with international marketing strategies in a range of environments. Through the analysis of real-life examples, you will explore the problems and opportunities facing firms in an international marketplace, and learn how to manage an international marketing programme.
Direct marketing has come to mean any marketing activity that is directly targeted to specific consumers with the intention of building a lasting relationship between buyer and seller. Increasingly the strategic tool used to form and build this relationship is the database, while the internet is the marketing channel. This module explores how marketing concepts and processes apply to internet and direct marketing, and the strategic issues involved.
The module focuses on financial market structures and operations in the US, UK and across the globe. You will examine the purpose, principles and fundamental concepts of banking and non-banking institutions, securities markets, foreign exchange markets, bond markets and derivatives products. You will also explore the operations of companies and governments in the context of globalisation and international trade, with particular focus on the financial industry.
This module offers an overview of theories, structures and processes associated with global political economy. You will explore significant trends, such as regionalism and globalisation, that are shaping the world’s structure and affecting the management of organisations, conferences and events around the globe. You will also look at the aims and activities of important international organisations and their impact on the global political economy, and analyse events occurring and relationships formed around the world.
Business managers must know how to create an organisational profile that is newsworthy, by generating real stories that appeal to the media. This module will equip you with the understanding and skills to commission, write and manage media strategies. You will gain expertise in working across all media – print, web and broadcast – and learn the forms and styles used in writing for the contemporary media, from blogs, social media and viral marketing, to more traditional news, features and press releases.
This module examines the principles, challenges and prospects of the Islamic financial system. You will explore current trends and practices in the industry, with a focus on law, banking, capital markets and regulation.
This module focuses on the capital structure of a company and its influence on value. You will learn about the main sources of funding available during a company’s lifecycle and how to determine the most appropriate methods of financing.
This module encourages you to think critically about the wider political and economic context in which all companies operate. You will consider some of the major current issues, such as the global financial system, the role of technology and conflict over resources. You will gain a broader understanding of global business and how it is affected by its environment.
A major part of business activity is carried on via the medium of registered companies, either public or private. This module introduces the sources of company law and the legal principles governing the operation of limited companies. You will gain awareness of the impact of law in relation to the creation and operation of a limited company, and to corporate activities within the financial market-place. You will learn to apply your knowledge to particular legal situations in a business and management context and evaluate legal rulings.
The law provides a framework for the creation and regulation of business relationships and activities. Building on the Introduction to Business Law, this module examines the specific areas of consumer and employment law, and a company’s legal duties towards its customers and employees. Through an analysis of case studies, you will explore the legal mechanisms involved in making businesses more accountable for the protection and safety of consumers and employees.
This module introduces the specific and unique characteristics of the luxury goods industry and the different marketing techniques that are used, with a focus on luxury events marketing. You will discover the major challenges that are often faced by luxury companies through contemporary case examples that emphasise the actual management of product and service brands in the luxury business. Guest speakers form a vital part of the programme. You will learn how to approach problems from a global perspective, and about innovation and creation, two major components of development and success in luxury brands internationally.
This module looks at the importance of logistics and the management of costs in the supply chain. You will explore the issues of transport, procurement and outsourcing, and identify potential risks to the supply chain. You also learn about the information technology necessary to underpin the smooth running of the supply chain.
This module outlines the basic principles and processes of market research and their application to practical business situations. You will learn about the importance of research to effective marketing decision-making, and explore the main qualitative and quantitative research techniques. You will gain practical experience of designing a marketing plan, developing survey questionnaires and writing a research proposal.
Today’s business world is built around the use and exploitation of media technology, such as video conferencing and mobile phone advertising. This module will familiarise you with the skills and competencies needed for using multimedia technology, and explore the multi-media industry. You will learn how to plan, organise and manage a team in preparing a short film project. You will also learn to operate video cameras and other hardware, and use specialist software to edit video, audio and images.
Mergers and acquisitions (M&A) involve the large-scale reorganisation of industries at the highest level. This module looks at how the theories of corporate finance, economics, accounting and financial management work in practice. It also demonstrates how non-finance subjects such as strategy and organisational behaviour can be applied to real-world financial problems. You will make comparisons on the M&A phenomenon at company, industry, country and cross-border levels. The module will help you to understand and interpret the behaviour of capital market, economic systems and ensuing capital investment flow phenomena.
This module explores the interpretation, uses and analysis of financial information and the strategic factors that affect the operations of international organisations. You will learn about international finance methods at both the strategic and operational levels and apply them to problem-solving situations.
The management of operations is crucially important to the efficient running of businesses in the services sector and manufacturing. You will gain a systematic understanding of the techniques of operations management, and how they are used in the production and service sectors of business. You will learn to evaluate operational issue using appropriate techniques and deploy a range of operations management techniques to solve a problem.
This module identifies the key behaviours that have a direct impact upon the effectiveness of any business, irrespective of nationality, sector or location. You will take a line manager’s perspective on how to effectively lead, manage, delegate and motivate staff both individually and in a team context. You will become aware of the limitations and strengths of different styles of leadership and management and understand how an effective team is constituted and the various principles of motivation.
This module will equip you with the basic concepts and theories of personality, as well as an understanding of the nature of work, the future of work and organisational psychology. You will look at ways of coping with the ever-increasing pace of change, demands, deadlines and general pressure. This knowledge will enable you to work more effectively with others, at the same time as maintaining focus on your own career goals. You will learn through examining various real-life situations and the techniques available, such as coping strategies for handling stressful situations at work.
This module takes a hands-on approach to the development of entrepreneurial skills through a real-life business project. Working as part of a team, you will identify and research an innovative market opportunity and plan its implementation. Both the group feasibility plan and group business plan will simulate the type of activities that might challenge an entrepreneur in bringing a business to market, as well as the multitude of dynamics involved in getting a business off the ground.
This module introduces fundamental principles and theories in financial management. It also gives you an understanding of essential products in financial markets and develops primary skills in managing financial assets. You will explore the process of financial management and learn to analyse an array of financial instruments. Upon completion, you will know the cornerstone principles and concepts of contemporary finance, such as the time value of money, risk and return, efficient markets and free cash flow.
The world has seen unprecedented changes in the last quarter of a century, both within and beyond the world of business. This module introduces you to the theories of international economic and political relations, and uses current events and trends to explore their relevance to business and management decisions.
The module introduces the principles of business and management law, and the legal implications of different types of business activity. There is a focus on both UK contract law and international commercial transactions. You will learn how to apply relevant legal principles, argue both sides of the issue and reach appropriate conclusions. The fundamental differences between the English legal system, the European Union and International Law are covered.
Project management is an essential skill in today’s complex business environment and particularly so in events management. You will learn the underpinning principles of good project management and how to use tools such as Microsoft Project to manage tasks and resources. You will build your understanding of the major areas required for project control, evaluation and managing a project team. You will also develop skills in scheduling tasks and resources, working out costs, tracking progress and identifying critical paths.
This module examines the essentials of public relations practice, and its role in marketing communications and the wider business environment. You will learn to analyse the many ‘publics’ an organisation must address, and the techniques used. You will explore the complexities of communication with multiple audiences in a global information environment, and the issues raised by the internet.
This module will familiarise you with the tools and models that recur throughout the different financial disciplines. You will practice using the mathematical and numerical tools for analysing and solving financial and investment management problems. The module will enable you to view practical financial problems in an integrated manner and choose appropriate methods to address them. You will also learn to work as part of a team in analysing a complex financial case or problem, interpret and evaluate your findings, and present your conclusions and recommendations.
The service sector is the fastest-growing and most dominant part of the economies of the UK and many developed countries. The sector ranges from financial and professional services to leisure, tourism and hospitality, and includes not-for-profit and charity organisations. You will learn about the differences between marketing services and products, and how to design and implement successful services marketing strategies.
This module looks at applying sustainability and change processes to real-world situations. Through visits to leading companies, you will learn how to evaluate strategies, management and operations and apply your knowledge to actual business situations.
The way that business operations affect the environment is of increasing concern to customers. This module explores the ways in which social, ethical and business goals can all be met through the marketing process. You will explore examples of real-life practices and outcomes from around the world.
The role and importance of SMEs has become significant in advanced economies, in part due to the growth of services and information-based industries. These smaller-scale enterprises, while being sources of innovation, growth and employment, face particular issues in terms of their culture, resources and management. This module will enable you to understand the importance and operation of small businesses in an international context. You will explore the main managerial issues facing SMEs and examine contemporary examples of developing businesses.
This module focuses on the meaning of culture and its social, political and business implications. The rapid growth of internet and social media is resulting in intense debate over questions of identity as expressed through nation, region, class, gender, ethnicity and age. You will examine different cultural practices and analyse their inter-relation and wider significance in socio-political and business contexts. Using real-life examples, you will explore the actual and potential commercial exploitation of cultural and heritage icons.
As a future manager in a globalised world, you will need to develop sensitivity to, and a critical understanding of, issues arising out of cultural difference. This module will improve your inter-cultural awareness and help you to act appropriately in different cultural settings, as well as equipping you with strategies to deal with cultural conflict. You will also learn the basic concepts of researching social phenomena, particularly ethnography, by carrying out an independent research project.
You will look at the importance of a web presence for organisations of all sizes, and learn the core concepts of web design. The module will provide a theoretical and practical guide to the development of websites using a mixture of discussion and hands-on lab work, and highlight the importance of good design and accessibility. You will also gain a solid grounding in web-design packages such as FrontPage and Dreamweaver.