Module
descriptions

for BAIB and BAIEM with Integrated Foundation

Additional English

This module provides additional support in English, partly to enhance understanding - especially of technical terms - and partly to improve accuracy in reading, listening, speaking and writing. You will receive appropriate support from an English language, or business English specialist. Class sessions focus on practising and strengthening business and academic English language skills in listening, speaking, reading and writing in a business English context.

Business Study Skills

This module will help you to develop the skills that will underpin your undergraduate studies. Through practical exercises you will learn how to organise your time effectively, analyse assignment questions, research using online and printed sources, write up assignments with correct referencing, design and deliver effective presentations and develop the skills required for working in teams.

Foundations of Economics

This module introduces the way economies operate. You will explore basic economic concepts, and learn about both the macroeconomic and microeconomic environment in which a business functions. You will gain insight into how markets work and the role of the central bank in a financial system, and look at how different countries work under different economic systems.

Foundations of Finance and Accounting

This module offers a broad introduction to finance and accounting and introduces the key concepts and processes of finance. You will learn to prepare and interpret basic accounting statements. The nature and purpose of the three main financial statements, and the accounting conventions used in their construction, are explored. You will gain the skills to calculate and interpret simple ratios using financial statement information.

Foundations of International Events Management

This module introduces the use of events in modern-day commerce and the international events management industry. You will gain an overview of event logistics, marketing, human resource management and budgeting. You will consider the role of events and factors in their successful delivery, as well as gaining a wider understanding of the impact of events beyond the event organiser.

Foundations of International Relations

This module creates a basic understanding of some of the fundamental issues in the world and the approach of International Relations (IR) in analysing their complexities. You will learn about the theories of IR, and explore topics such as human rights, international law, the role of the state, peace and war, the global economy and global crises. On completing this module, you will have a strong perspective on the key issues confronting business organisations within the world of international politics and the global economy.

Foundations of Language and Culture

Learning a language increases communicative competence, and helps you to develop a range of other skills and competencies, from linguistic skills to socio-linguistic, cognitive and semantic skills. You will learn one language of which you have no prior knowledge, from a choice of Arabic, Chinese, French, Italian, Japanese, Portuguese, Russian or Spanish. The module is for beginners, and introduces both the language and the societies where it is spoken.

Foundations of Marketing

This module introduces the basic knowledge of marketing you will need to further your studies in any business-related degree programme. Businesses must adapt in order to survive, and it is the role of marketing to identify and respond to new opportunities. This module will give you a basic understanding of the core concepts of marketing and their application to real-life cases. You will gain confidence in recognising and analysing marketing situations, and interpreting results.

Foundations of Operations Management

This module introduces a crucial basic function of business – putting plans into action to achieve a physical result. You will look at production and distribution, and the systems and resources involved. Various methods for managing operations used to achieve effectiveness and efficiency, or enhance quality, are examined. You will also gain hands-on experience in working with charts and network diagrams aimed at reducing complex tasks to a series of component phases, and other techniques essential for managing operations effectively.

Identity and Culture

This module encourages you to reflect on your own identity and the variety of cultures that co-exist in the world. It encourages active, conscious creative thinking and guides you to apply creativity to formulate your own theories and opinions as well as share and reflect your observations within the group. You will look at similarities and differences between cultures and develop your own social skills. Ultimately the module will empower you to be accountable for your identity and recognise the value of cross-cultural collaboration to reach creative solutions.

Mathematical and Quantitative Techniques in Business

This module will give you the confidence to apply quantitative techniques in solving business problems. Quantitative techniques aim to minimise risk and mitigate the effects of uncertainty, thus aiding the decision-making process and allowing business objectives to be attained. Businesses often have to make decisions on the efficient allocation of scarce resources. Mathematical solutions are ideal for solving such problems, which increasingly for multinational organisations involve global environmental issues.

People, Environment and Business

This module aims to raise awareness of how consumer behaviour and globalisation affect the availability of resources, and the role of business in encouraging sustainable development. You will gain an overview of some of the major environmental cycles and events, and learn to evaluate business activities in relation to the natural environment and issues of sustainability. You will acquire basic knowledge of environmental management in service and manufacturing industries, and an overview of environmental management and policy.