Undergraduate programmes

Fashion Marketing (Styling)

BA (Hons)

Combine business expertise with specialist fashion knowledge.

Years
Full Time
Scholarship
  • NameFashion Marketing (Styling)
  • QualificationBA (Hons)
  • LevelUndergraduate
  • UCAS CodeW290
  • Study modeFull time
  • Duration3 years
  • Tuition fees£17,500 *
  • ScholarshipsYes *
  • Next start dateSeptember 2019
  • Future start dateSeptember 2020
  • Study abroadOptional
  • ValidationRegent's University London
  • *For more information please refer to the fees and financial support sections below.

This dynamic programme introduces you to the varied world of fashion marketing. It brings together our expertise in the creative fashion industry and the marketing skills needed in the business world.

The BA (Hons) Fashion Marketing (Styling) pathway will enable you to enhance your knowledge and specialise in styling. The core modules that you undertake will also reflect your learning toward this particular pathway, such as fashion film and fashion publishing & media relations.

You will study in the heart of London, world-renowned as a fashion capital. Our campus is close to a range of companies, retail hubs, museums and galleries, which you will visit as part of the programme.

You will study both historic and contemporary issues in fashion. You will explore existing international brands and look at how they use creativity in many forms. The programme will develop your communication skills and help you to devise compelling stories about products and brands.

You will work on practical projects including:

  • Fashion shows
  • Events
  • Photoshoots

You will also look at innovative marketing techniques including the use of influencers and celebrities, social media marketing, collaborations, pop-up stores and brand extensions.

You will learn to forecast trends, take data and use it to independently make creative, strategic marketing decisions. You will have access to a range of industry resources, including Fashion Monitor, the industry's main platform for influencer marketing and PR solutions.

You will have the opportunity to undertake practical projects and work with students on other fashion design programmes to produce fashion shows, events and photo shoots.

In your second year you will have the opportunity to study abroad. Our study abroad team will be able support you every step of the way.

Register for an Open Day

Length

This is a three year programme, or four years if you begin on the Integrated Design Foundation. 

Year 1

Core Modules

  • Introduction to Fashion Marketing
  • Fashion Images
  • Global Perspectives
  • The Fashion Consumer
  • Fashion History and Context
  • Fashion Film

Elective Modules

  • The Fashion Industry
  • Fashion Drawing
  • English for Academic Purposes
  • Fashion Vocabulary
  • Digital Marketing and Social Media
  • Regent’s Connect (language elective)

Year 2

  • Fashion Marketing and Communication in Practice
  • Fashion Styling and Trends
  • Fashion Theory and Research
  • Fashion Branding
  • Fashion Publishing and Media Relations

Elective modules

  • Fashion Show Production and Event Management
  • Fashion Entrepreneurship
  • Industry Placement
  • Fashion Photography
  • Experimental Fashion Image
  • Regent’s Connect (language elective)

Year 3

  • Innovation in the Fashion Environment
  • Major Project – Research and Development
  • Major Project – Realisation
  • Professional Practice and Portfolio

See module descriptions

This is a varied programme, taught through a mixture of:

  • Lectures
  • Tutorials
  • Workshops
  • Field trips
  • Live projects
  • Fashion shoots
  • Group discussions

Contact hours and expected workload

Typical overall contact hours for a 20 Credit module is 60 hours per term (approximately 5 hours per week). 60 Credits are taken per term. Weekly contact may vary from module to module. Most modules comprise of multiple components, often assessed throughout the term, including essays, reports, creative realization and both individual and group based activities and presentations.

Teaching staff

The programme benefits from staff with a wide range of experience in industry, including marketing, PR, creative direction, styling, journalism, trends, buying, merchandising, fashion and marketing research and theory and computer aided design for fashion.
The core team is comprised of experienced academics alongside a number of visiting lecturers from industry.

Methods of assessment

There are no exams on this programme. You will be assessed through assignments such as:

  • Essays
  • Group projects
  • Portfolios
  • Presentations
  • Reflective learning journals
  • Reports

Disability Support

We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions.

Our dedicated Disability Officer is here to support you. We ask that you speak with Student Registry and our Disability Officer as early as you can to enable us to support you. Find out more about our disability support and contact us.

This programme gives you skills and experience across a range of marketing activity. Our graduates go on to work in a range of fashion marketing roles including:

  • Advertising
  • Brand marketing
  • Buying
  • Digital marketing
  • Event management
  • Fashion styling
  • Journalism
  • Merchandising
  • Personal shopping
  • Public relations
  • Retail
  • Social media marketing

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

If you are holding A levels, we would typically make you an offer at two A-Levels at Grades A-C.

We will also assess your application for proficiency in Mathematics, asking for a GCSE in this subject at grade A-C / 9-4 (or the international equivalent). 

We receive applications each year from over 170 countries and are happy to assess all international qualifications. For example, if you are studying the International Baccalaureate, we would make an offer based on your successful completion of the IB Diploma; if you are studying an American High School Diploma, we would make an offer based on a minimum GPA of 2.8 plus two APs at grades 3,3.

If you do not meet these requirements, you may be eligible to join our Integrated Design Foundation programme.  Successful completion of the foundation year enables you to progress directly onto your chosen Fashion & Design degree programme.

English requirements 

We require proof of English Proficiency. For example, we ask for:

  • IELTS: Overall score of 6.5, with 6.0 or above in Reading and Writing and 5.5 or above in Listening and Speaking
  • Pearson’s Test for English (PTE): Overall score of 58, with 51 or above in each individual component
  • TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)
  • A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
  • International Baccalaureate: Grade 5 in A1 or A2 English at Higher or Standard Level

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

On-campus diagnostic test

For offer holders in London, we can provide a free on-campus English diagnostic test.  This test must be arranged in advance. To book a test, please contact admit@regents.ac.uk. Please note, this is a diagnostic test for Regent’s University London only.

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

You can apply in the following ways:

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to admit@regents.ac.uk.

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
  • One academic letter of recommendation
  • A 300-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

Credit Transfer

  • If you’ve already studied part of a degree course elsewhere, you may be able apply for Recognition of Prior Learning (RPL) and join the programme at an advanced entry point. If you’d like to request entry part-way through a programme, make sure you state this clearly in your statement of purpose and provide us with the transcripts and module descriptions for the relevant study.

Step 2 Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our programmes, the selection process may include an interview or audition. Interviews/auditions can take the form of a one-to-one interview, group interview or portfolio review which may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 3 Accepting your offer

If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please note: There is no formal deadline to pay your advance tuition fee deposit, however we recommend that you confirm your place as soon as possible.

Please see here for information on how to pay.

Step 4 After you have accepted your place

Closer to the start of the term, the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Annual programme degree level fee (September 2018 - May 2019)

£17,500

Non-refundable advance deposits

Home/EU students: £1,000

Non-EU students deposit: £4,000

Non-EU students in receipt of US Federal Loans: £1,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as Summer programmes) that you choose to participate in outside of the tuition offered as part of the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 per year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

  • An initial non-refundable advance deposit paid when you accept your offer of a place
  • The advance deposit is allocated against the first term’s fees
  • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Calculating annual fee increases

  • The University sets tuition fees on an annual basis in line with the University's financial year which runs from 1 August to 31 July
  • The fees quoted here are for one academic year of study
  • Fees for subsequent years of study are subject to fee inflation
  • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
  • As a registered charity, all fee increases are subject to approval of the Trustee Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

Scholarships, funding and bursaries

Bursaries

As part of our public benefit commitment, we aim to ensure that students are not deterred from applying to Regent’s University London because of financial difficulties. Each year we offer a number of means-tested University bursaries for full-time study on undergraduate programmes.

Full details

The Vice-Chancellor’s Excellence Scholarship

Professor Aldwyn Cooper, Vice-Chancellor of Regent’s University London, wishes to recognise and reward three students each year who demonstrate particular commitment to upholding the University’s values and the ability to play an ambassadorial role for the University during their studies. 

Full details

The Dean of Humanities, Arts & Social Sciences Excellence Scholarship

The Dean of the Faculty of Humanities, Arts & Social Sciences has established three scholarships that celebrate the University’s independent, cosmopolitan and enterprising spirit. 

Full details

Undergraduate Scholarships

Students with three B grades at A-level (or equivalent qualification), and progressing Regent's foundation students who achieve a minimum 70% average across all modules will receive a £1,500 scholarship for each year of their degree programme.

Full details

The Filippo Corsini Polo Scholarship, in association with the International Federation of Polo

The University awards two polo scholarships each year to students who show both the polo skills and the leadership acumen to help the Regent’s polo team's development. The scholarship is named in memory of Regent’s student Prince Filippo Corsini, an accomplished equestrian and showjumper.

Full details

Will Conard Scholarships for Fashion Design and Fashion Merchandising

Scholarships which enable talented students to study in one of the fashion capitals of the world.

Full details

Regent’s Family Reward

Regent’s offers an intimate style of education, characterised by lots of personal attention. This personalised approach extends beyond our students to their families, with the University welcoming increasing numbers of brothers, sisters and even children of our alumni each year. The University is delighted to offer the Regent’s Family Reward as a thank-you to our alumni for their and their families’ loyalty.

Full details

Future Finance loans

Alternative loan funding* for students studying at Regent's University London.

Full details

US Financial Aid

Direct subsidised and unsubsidised loans for US citizens, as well as Direct PLUS loans for eligible US citizens and Green Card holders administered by the US Department of Education (USED) for all eligible degree programmes offered at Regent’s University London.

Full details

State-Sponsored Funding for Students from Norway

Loans and grants for Norwegian students studying for undergraduate or postgraduate degrees at Regent's University London.

Full details

State-Sponsored Funding for Students from Sweden

Loans and grants for Swedish students studying for undergraduate or postgraduate degrees at Regent's University London.

Full details

Undergraduate loans - Student Finance England 2018/19

Funding for UK, and EU nationals, as well as students with the status of Migrant Worker.

Full details

Enquire about programme
Marketing and Recruitment Data Collection

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In order for us to process your enquiry at Regent’s University London, we will: share your information with our trusted external enquiries team and they may contact you to support your enquiry; pass your information on to our trusted partner agencies who help us to understand the type of enquirers and applicants that we are attracting; provide you with information about Programmes or Educational Services that might also be relevant to you.

Your information may be used to support Regent’s marketing and market research activities.  You can opt in or out of this at any time, by emailing us at privacy@regents.ac.uk. The type of activities may include: providing you with newsletters and information about events and activities that may be of interest to you but you will be able to unsubscribe from these if you choose to; sending you details of Regent’s social media groups and accounts which may be of interest to you; contacting you to ask about your experiences of enquiring or applying to a Regent’s Programme.



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