Undergraduate programmes

Fashion Marketing

BA (Hons) with Integrated Foundation

Combine business expertise with specialist fashion knowledge.

Years
Full Time
Foundation
  • NameFashion Marketing
  • QualificationBA (Hons) with Integrated Foundation
  • LevelUndergraduate, Foundation
  • UCAS CodeWNF5
  • Study modeFull time
  • Duration4 years
  • Tuition feesFoundation: £11,300 | Degree level: £17,500 *
  • ScholarshipsYes *
  • Next start dateSeptember 2019
  • Future start dateSeptember 2020
  • Study abroadOptional
  • ValidationRegent's University London
  • *For more information please refer to the fees and financial support sections below.

The BA (Hons) Fashion Marketing with Integrated Foundation is designed for those who do not meet the requirements for direct entry to the BA (Hons) Fashion Marketing. It includes one year of studies at the foundation level and then a further three years at BA level.

Successful completion of the foundation year guarantees progression to your selected degree programme.

The BA level Fashion Marketing programme introduces you to the varied world of fashion marketing. It brings together our expertise in the creative fashion industry and the marketing skills needed in the business world.

You will study in the heart of London, world-renowned as a fashion capital. Our campus is close to a range of companies, retail hubs, museums and galleries, which you will visit as part of the programme.

You will study both historic and contemporary issues in fashion. You will explore existing international brands and look at how they use creativity in many forms. The programme will develop your communication skills and help you to devise compelling stories about products and brands.

You will work on practical projects including:

  • Fashion shows
  • Events
  • Photoshoots

You will also look at innovative marketing techniques including the use of influencers and celebrities, social media marketing, collaborations, pop-up stores and brand extensions.

You will learn to forecast trends, take data and use it to independently make creative, strategic marketing decisions. You will have access to a range of industry resources, including Fashion Monitor, the industry's main platform for influencer marketing and PR solutions.

You will have the opportunity to undertake practical projects and work with students on other fashion design programmes to produce fashion shows, events and photo shoots.

In the second year of the BA level programme you will have the opportunity to study abroad. Our study abroad team will be able support you every step of the way.

Register for an Open Day

Length

This is a full time four year programme, comprising of one year of foundation studies followed by three years of study at degree level.

Foundation year modules

Term 1

  • Research - learn core research skills
  • Ideas - develop creative, fresh ideas in art and design
  • Make - gain the technical skills to bring your ideas into reality

Term 2

In the second term, you will choose three out of the five modules listed below, designed to introduce specialist areas of study:

  • Design in Industry
  • Fashion Design
  • Fashion Marketing
  • Graphic Design
  • Interior Design

See foundation year module descriptions

BA (Hons) Fashion Marketing

Year 1

Core Modules

  • Introduction to Fashion Marketing
  • Fashion Images
  • Global Perspectives
  • The Fashion Consumer
  • Fashion History and Context
  • Digital Marketing and Social Media

In addition you will need to choose two elective modules from the list below.

Elective Modules

  • The Fashion Industry
  • Fashion Drawing
  • English for Academic Purposes
  • Fashion Film
  • Fashion Vocabulary
  • Regent’s Connect (language elective)

Year 2

Core Modules

  • Fashion Marketing and Communication in Practice
  • Fashion Styling and Trends
  • Fashion Theory and Research
  • Fashion Branding

In addition you will need to choose two or three elective modules from the list below.

Elective Modules

  • Fashion Buying and Merchandising
  • Fashion Show Production and Event Management
  • Fashion Publishing and Media Relations
  • Fashion Entrepreneurship
  • Industry Placement
  • Fashion Photography
  • Experimental Fashion Image
  • Regent’s Connect (language elective)

Year 3

  • Innovation in the Fashion Environment
  • Major Project – Research and Development
  • Major Project – Realisation
  • Professional Practice and Portfolio

See module descriptions

This is a varied programme, taught through a mixture of:

  • Lectures
  • Tutorials
  • Workshops
  • Field trips
  • Live projects
  • Fashion shoots
  • Group discussions

Contact hours and expected workload

Typical overall contact hours for a 20 Credit module is 60 hours per term (approximately 5 hours per week). 60 Credits are taken per term. Weekly contact may vary from module to module. Most modules comprise of multiple components, often assessed throughout the term, including essays, reports, creative realization and both individual and group based activities and presentations.

Teaching staff

The programme benefits from staff with a wide range of experience in industry, including marketing, PR, creative direction, styling, journalism, trends, buying, merchandising, fashion and marketing research and theory and computer aided design for fashion. 
The core team is comprised of experienced academics alongside a number of visiting lecturers from industry.

Methods of assessment

There are no exams on this programme. You will be assessed through assignments such as:

  • Essays
  • Group projects
  • Portfolios
  • Presentations
  • Reflective learning journals
  • Reports

Disability Support

We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions.

Our dedicated Disability Officer is here to support you. We ask that you speak with Student Registry and our Disability Officer as early as you can to enable us to support you. Find out more about our disability support and contact us.

This programme gives you skills and experience across a range of marketing activity. Our graduates go on to work in a range of fashion marketing roles including:

  • Advertising
  • Brand marketing
  • Buying
  • Digital marketing
  • Event management
  • Fashion styling
  • Journalism
  • Merchandising
  • Personal shopping
  • Public relations
  • Retail
  • Social media marketing

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

Typically, we will make an offer to a student holding at least 5 GCSEs at grades A-C / 9-4 or international equivalent including Mathematics. Regent’s receives applications from over 170 countries and assesses all international qualifications, for example, we would make an offer of minimum 2.5 GPA for the American High School Diploma.

English requirements 

We require proof of English Proficiency. For example, we ask for:

  • IELTS: Overall score of 5.5, with a minimum of 5.5 in each individual component
  • GCSE/IGCSE English, grade C / 4 (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

On-campus diagnostic test

For offer holders in London, we can provide a free on-campus English diagnostic test.  This test must be arranged in advance. To book a test, please contact admit@regents.ac.uk. Please note, this is a diagnostic test for Regent’s University London only.

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

You can apply in the following ways:

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to admit@regents.ac.uk.

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
  • One academic letter of recommendation
  • A 300-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

Credit Transfer

  • If you’ve already studied part of a degree course elsewhere, you may be able apply for Recognition of Prior Learning (RPL) and join the programme at an advanced entry point. If you’d like to request entry part-way through a programme, make sure you state this clearly in your statement of purpose and provide us with the transcripts and module descriptions for the relevant study.

Step 2 Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our programmes, the selection process may include an interview or audition. Interviews/auditions can take the form of a one-to-one interview, group interview or portfolio review which may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 3 Accepting your offer

If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please note: There is no formal deadline to pay your advance tuition fee deposit, however we recommend that you confirm your place as soon as possible.

Please see here for information on how to pay.

Step 4 After you have accepted your place

Closer to the start of the term, the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Foundation year tuition fee (September 2019 - May 2020)

£11,300

Annual programme degree level fee (September 2019 - May 2020)

£17,500

Non-refundable advance deposits

Home/EU students: £1,000

Non-EU students deposit: £4,000

Non-EU students in receipt of US Federal Loans: £1,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as Summer programmes) that you choose to participate in outside of the tuition offered as part of the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 per year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

  • An initial non-refundable advance deposit paid when you accept your offer of a place
  • The advance deposit is allocated against the first term’s fees
  • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Calculating annual fee increases

  • The University sets tuition fees on an annual basis in line with the University's financial year which runs from 1 August to 31 July
  • The fees quoted here are for one academic year of study
  • Fees for the foundation level year are lower than fees for the subsequent BA programme. As you progress to the full BA programme after the foundation year, your fees will increase (see above for the September 2019 entry fee to give a guide price)
  • Fees for subsequent years of study are subject to fee inflation
  • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
  • As a registered charity, all fee increases are subject to approval of the Trustee Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

Scholarships, funding and bursaries

Future Finance loans

Alternative loan funding* for students studying at Regent's University London.

Full details

Undergraduate loans - Student Finance England 2018/19

Funding for UK, and EU nationals, as well as students with the status of Migrant Worker.

Full details

Enquire about programme
Marketing and Recruitment Data Collection

Any personal information you give to us will be processed in accordance with the Data Protection Act 1998 and the General Data Protection Regulation (EU 2016/670) (GDPR).  The University has produced a Data Protection Policy and a Privacy Statement which should be read in connection with your enquiry.

In order for us to process your enquiry at Regent’s University London, we will: share your information with our trusted external enquiries team and they may contact you to support your enquiry; pass your information on to our trusted partner agencies who help us to understand the type of enquirers and applicants that we are attracting; provide you with information about Programmes or Educational Services that might also be relevant to you.

Your information may be used to support Regent’s marketing and market research activities.  You can opt in or out of this at any time, by emailing us at privacy@regents.ac.uk. The type of activities may include: providing you with newsletters and information about events and activities that may be of interest to you but you will be able to unsubscribe from these if you choose to; sending you details of Regent’s social media groups and accounts which may be of interest to you; contacting you to ask about your experiences of enquiring or applying to a Regent’s Programme.



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