Postgraduate programmes

Digital Marketing & Analytics

MSc

Get to grips with tools and techniques that are transforming modern marketing.

Year
Full Time
Scholarship
  • NameDigital Marketing & Analytics
  • QualificationMSc
  • LevelPostgraduate
  • Study modeFull time
  • Duration12 - 16 months
  • Tuition fees£18,250 *
  • ScholarshipsYes *
  • Next start dateJanuary 2019
  • Future start dateSeptember 2019
  • Study abroadNo
  • ValidationRegent's University London
  • *For more information please refer to the fees and financial support sections below.

The face of marketing is changing.

Traditional techniques alone are not enough to attract the modern consumer. Today’s campaigns require interdisciplinary strategies and a deeper understanding of what the customers needs and wants are.

Our MSc in Digital Marketing & Analytics was the first programme to blend marketing with the digital analytical skills that employers crave. It remains the only programme of its kind in London, a thriving city of international brands and global campaigns.

We will prepare you to become a confident and effective marketing practitioner. You will develop an in-depth understanding of trusted techniques for strategy, planning and delivery. In addition, you will be introduced to new approaches and emerging tools that provide greater insight into how customers behave, and how to locate and reach them

The programme will provide practical insights into:

  • Creating marketing campaigns
  • Data analytics
  • Digital marketing
  • Marketing strategy and planning
  • Privacy and ethics
  • Profiling and customer behaviour
  • Social media campaigns
  • Understanding markets
  • Wordpress and website creation

Our course is designed to be hands-on, giving you practical tasks which show you how techniques are applied in research and industry. In our seminars and class discussions, you will be encouraged to think creatively and strategically and develop solutions. Today's marketers are expected to understand, locate and reach their intended audiences, rather than just expect the customer to find them.

In addition to receiving support and guidance from experienced tutors and supervisors, you will also be able to seek advice from our guest speakers/ industry experts based in and around London's thriving Silicon Roundabout. Our Central London location means that you will be on the doorstep of innovative startups and thriving marketing firms, giving you an unmatched insight into how marketing is evolving, and how your new skills can add value to businesses.

Register for an Open Evening

Length

Students may start the programme in either January or September. If you begin in September, the programme is 12 months, while a programme starting in January will last for 16 months.

Modules

Term 1

  • Digital Consumer and IT Trends for Marketing
  • The Evolution of Marketing Management
  • Research Methods

Term 2

  • Digital Marketing Data Analysis
  • Integrated Digital Marketing Communications and Analytics
  • Social Media Marketing and Analytics
  • Web Marketing and Analytics

Term 3

  • Dissertation or Consultancy Project

In the final term, you will have the opportunity to choose between a 10,000 word dissertation, and a consultancy project that offers practical insight into the industry. For the project, you will team up with a company and help propose a solution to their problem proposal.

For both you will be asked to submit:

  • A report (for dissertation, the report will come in the form of a journal article)
  • A presentation, made to examiners (for the consultancy project, the company in question will also be invited)
  • A personal reflection, describing the approach and takeaways from the experience.

See module descriptions

Teaching and Assessment

On our programme, greater emphasis is placed on interaction and activity-based learning. All our staff are actively engaged in the areas of digital marketing and analytics, either as researchers or as practitioners.

Guest speakers will further enhance the applied nature of the programme and help to develop your understanding of digital marketing and analytics in industry. You will also work with digital experts to develop practical skills in analytics software such as SAS and SPSS, and with marketing managers and agency staff to improve your understanding of marketing decision-making in the world of work.

Many assignments take the form of live briefs, enabling you to experience the kinds of projects that you will be working on as marketing practitioners.

Attending industry events will give you a deeper understanding of the concerns of marketing practitioners and how the practical skills you are learning can be applied in a marketing department or agency.

Contact hours and expected workload

You will receive 30 hours of contact time weekly in the first term, and 36 in the second. Supervisors are available to discuss project issues during the third term, but you are required to meet for a progress update every two weeks at least.

Outside of class time, you will be expected to pursue your own research into the marketing industry. This includes attending networking events such as Silicon Drinkabout, as well as industry lectures and seminars. Coursework is set outside class, and there is also group work and a reading list.

Teaching staff

Our teaching staff are academically active and publishing in the field of digital marketing and data analytics. Three are PhD-qualified while another three are completing their qualifications. Some staff also work as freelancers in the industry, with companies such as Microsoft.

Guest lecturers and experts have carried out international marketing work. They are employed with established corporates, and at startups in London's Silicon Roundabout.

Methods of assessment

This programme is assessed on:

  • Coursework
  • Group and individual projects
  • A dissertation or 11-week company consultation project

Disability Support

We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions.

Our dedicated Disability Officer is here to support you. We ask that you speak with Student Registry and our Disability Officer as early as you can to enable us to support you. Find out more about our disability support and contact us.

Through this very specialist programme, we teach our students specific skills that can be applied to the fields of:

  • Marketing
  • Data analytics
  • Social media management
  • Digital marketing

This means you will have the flexibility to work across various industries of your liking in the specialist areas mentioned above.

Our alumni have worked on intelligent campaigns for organisations and brands ranging from AC Milan to Ferrero Rocher. Some have also revitalised family businesses, or set up startups in the UK and beyond.

Professional development

The programme is also accredited by the Chartered Management Institute (CMI). If you choose to join as student members of the Institute (students have a specific period to register) and upon completion of mapped modules within the MSc programme, you will receive a CMI Level 7 Diploma in Strategic Management and Leadership. You will also be awarded an SAS certificate of attendance.

Furthermore, if you wish to apply for additional certificates, you will be eligible to take the further certifications:

  • A Certificate in Digital Marketing from the Institute of Direct and Digital Marketing (exam required)
  • A Google Analytics Individual Qualification (this is something the students can study for and apply for certification if they wish to do so)

 

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes. Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted. 

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

  • Hold a minimum of two years’ relevant work experience
  • Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

English Language requirements 

We require proof of English Proficiency. For example, we ask for:

  • IELTS: Overall score of 6.5, with 6.0 or above in all 4 component parts
  • Pearson’s Test for English (PTE): Overall score of 58, with 51 or above in each individual component
  • TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)
  • A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
  • International Baccalaureate: Grade 5 in A1 or A2 English at Higher or Standard Level

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

On-campus diagnostic test

For offer holders in London, we can provide a free on-campus English diagnostic test.  This test must be arranged in advance. To book a test, please contact admit@regents.ac.uk. Please note, this is a diagnostic test for Regent’s University London only.

How to apply  

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

You can apply in the following ways:

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application.These can be sent to the Regent’s Admissions Department via email to admit@regents.ac.uk.

  • Copies of academic transcripts and certificates from all university studies (i.e. undergraduate degree)
  • One letter of academic recommendation
  • A copy of your CV/resumé showing your work experience, if applicable.
  • A 500-700 word personal statement outlining the reasons for applying to your chosen programme. This should demonstrate an understanding of a current issue relevant to the subject, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

For some of our programmes, the selection process may include an interview. Interviews can take the form of a one-to-one interview or group interview. These are generally conducted on campus but may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 2 Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email.

Step 3 Accepting your offer

If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please note: There is no formal deadline to pay your advance tuition fee deposit, however we recommend that you confirm your place as soon as possible.

Please see here for information on how to pay.

Step 4 After you have accepted your place

Closer to the start of the term the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Tuition fee

Starting January 2019: £18,250

Starting September 2019: £18,500

Non-refundable advance deposit

Home/EU students: £1,000

Non-EU students: £4,000

Non-EU students in receipt of US Federal Loans: £1,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. 

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as Summer programmes) that you choose to participate in outside of the tuition offered as part of the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 for the year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

  • An initial non-refundable advance deposit paid when you accept your offer of a place
  • The advance deposit is allocated against the first term’s fees
  • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Calculating fee increases

  • The University sets tuition fees on an annual basis in line with the University's financial year which runs from 1 August to 31 July
  • The fees quoted here are for one academic year of study
  • For students starting their programme in January the programme spans two separate financial year accounting periods. Fees for the different teaching terms are calculated separately in line with fees charged in each financial year
  • Fees for subsequent years of study are subject to fee inflation
  • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
  • As a registered charity, all fee increases are subject to approval of the Trustee Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

Scholarships, funding and bursaries

India Postgraduate Taught Masters scholarships

Regent’s University London has a long-standing tradition of welcoming talented students from all over India. Our students from this region have always had a strong entrepreneurial spirit and have graduated from Regent’s fully equipped to join a large multinational, start their own company or join the family business. Regent’s is therefore pleased to offer five postgraduate scholarships specifically for students of Indian nationality, each worth £3,000.

Full details

Regent’s Family Reward

Regent’s offers an intimate style of education, characterised by lots of personal attention. This personalised approach extends beyond our students to their families, with the University welcoming increasing numbers of brothers, sisters and even children of our alumni each year. The University is delighted to offer the Regent’s Family Reward as a thank-you to our alumni for their and their families’ loyalty.

Full details

Regent's Postgraduate Progression Scholarships

Regent's Postgraduate Progression Scholarships reward the loyalty of undergraduate students who progress to enrol on a postgraduate degree with us. It's our way of saying thank you. Scholarships are worth up to 15% of tuition fees. 

Full details

Future Finance loans

Alternative loan funding* for students studying at Regent's University London.

Full details

US Financial Aid

Direct subsidised and unsubsidised loans for US citizens, as well as Direct PLUS loans for eligible US citizens and Green Card holders administered by the US Department of Education (USED) for all eligible degree programmes offered at Regent’s University London.

Full details

State-Sponsored Funding for Students from Norway

Loans and grants for Norwegian students studying for undergraduate or postgraduate degrees at Regent's University London.

Full details

State-Sponsored Funding for Students from Sweden

Loans and grants for Swedish students studying for undergraduate or postgraduate degrees at Regent's University London.

Full details

Postgraduate loans - Student Finance England 2018-19

Student Finance England (SFE) is now offering funding for UK and EU nationals, as well as students with the status of Migrant Worker (under the age of 60 on the date of first class of the first Master’s degree).

Students, who already hold one Master’s degree (or an equivalent or higher-level qualification) will not be eligible.

Full details

Enquire about programme
Marketing and Recruitment Data Collection

Any personal information you give to us will be processed in accordance with the Data Protection Act 1998 and the General Data Protection Regulation (EU 2016/670) (GDPR).  The University has produced a Data Protection Policy and a Privacy Statement which should be read in connection with your enquiry.

In order for us to process your enquiry at Regent’s University London, we will: share your information with our trusted external enquiries team and they may contact you to support your enquiry; pass your information on to our trusted partner agencies who help us to understand the type of enquirers and applicants that we are attracting; provide you with information about Programmes or Educational Services that might also be relevant to you.

Your information may be used to support Regent’s marketing and market research activities.  You can opt in or out of this at any time, by emailing us at privacy@regents.ac.uk. The type of activities may include: providing you with newsletters and information about events and activities that may be of interest to you but you will be able to unsubscribe from these if you choose to; sending you details of Regent’s social media groups and accounts which may be of interest to you; contacting you to ask about your experiences of enquiring or applying to a Regent’s Programme.



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