Management and Branding

Overview

Discover how to build, develop and manage a successful brand.

Our MA Management courses provide theoretical and practical insights into business management functions, while allowing you to delve deeper into one specialist field.

A good brand has the power to evoke emotion and improve visibility, meaning, preference, trust and loyalty – which, in turn, commands a price premium and must deliver on increased perceived value. But successful branding is far more than a memorable name, logo, and strapline. It’s an art and science that appeals to our thoughts and emotions. On this course, you’ll learn what it takes to create, build and manage brands across a range of sectors.

Why Regent’s?

• Tailored approach: allowing for more individual attention, support and guidance
• Recognised excellence: Chartered Management Institute (CMI) accredited
• Unique specialism: one of very few courses to focus on branding and management
• Industry connections: build relationships with international brands and leaders
• Prime location: on the doorstep of London’s most coveted brands and businesses

What to expect

Managing people, budgets and processes wisely is both an art and a science. Working with academics, peers and industry guests, you’ll learn how to build and oversee a successful brand – planning strategically, managing resources, handling conflicting needs, finding practical solutions to real business challenges and making decisions with greater efficiency and reduced friction.

Exploring examples from a wide range of countries and sectors, you’ll learn the differences between corporate, product and service brands, build the architecture to promote different brands together and measure combined and individual success. You’ll study a variety of traditional management theories and frameworks, as well as creative disciplines that help to bring a brand to life – from marketing and media to storytelling, semiotics and colour theory.

In class, you’ll engage in debates about brand management, explore the challenges brand managers face, and join live projects with real industry clients to learn how to overcome these challenges quickly. Focusing on sectors that interest you, you’ll also conduct creative exercises and investigative reports – exploring how a brand-driven management approach can be used to enhance the reputation and value of an organisation, product, service or individual.

In your final term you’ll complete a business project or dissertation, analysing the brand strategy behind a real business, or developing a strategy for a new start-up – helpful if you’re looking to launch a business of your own after university and want to gain valuable feedback on your ideas beforehand. You’ll focus on one key issue and address the needs of customers, staff and stakeholders.

This course has been designed to be relevant to students from anywhere in the world, at any stage of their career, who want to find new ways to navigate challenges and improve their management skillset. You’ll graduate not only with a nuanced understanding of branding, but also a deep understanding of the different management roles and responsibilities.

London-centric learning 

Studying in London, you’ll be on the doorstep of some of the world’s biggest brands. You’ll have direct access to networks, workshops and guest speakers – exposing you to new insights and opportunities.  

A tailored experience

We do all we can to support you at every stage – and put you in the driving seat, shaping your education from day one:

• Your own support officer: receive tailored advice and support when needed
• Academic guidance: regular one-to-one sessions and a unique open door policy
• Flexible modules: personalise your course with a choice of elective modules
• Additional language classes: prepare for domestic and international opportunities

Dual accreditation

This course is accredited by the Chartered Management Institute (CMI) – allowing you to register for an additional professional qualification. Registering with CMI gives you access to a range of opportunities, detailed below, and means (if successful) you’ll gain a Level 7 Diploma in Strategic Management and Leadership Practice.  

This can fast-track your professional development – helping you to quickly become a Chartered Manager (CMgr).

• Mentorship from a member of the CMI
• Activities accredited for Continuing Professional Development
• A variety of CMI events with networking opportunities
• Consultations with specialist advisers to develop your career
• A vast library of the latest research  

Please note this is an opt-in arrangement and isn't automatic. You’ll be invited to a seminar in your first few weeks that provides more information and enables you to register, if you wish. 

Course is subject to validation.

How to apply

Applying to Regent's is quick and easy. We accept direct applications year-round and there's no application fee. If you haven't received your exam results, you can still apply and we'll issue you with a conditional offer. You just need be clear in your application which qualifications you're currently studying for.

Step 1: Apply

• On our website, details here

During the application process, you'll have the chance to upload supporting documents, including:

• A copy of your passport (photograph ID page)
• Academic transcripts and certificates from all previous studies
• A 500-700 word personal statement (view guidance)
• If you're not a native English speaker, proof of your English proficiency

Credit transfer

If you’ve already studied part of your degree elsewhere, you may be able to apply for Recognition of Prior Learning (RPL) and join your new course at an advanced entry point. To apply for RPL, you'll need to state this clearly in your application and provide us with the certificates, transcripts and module descriptions for your previous course.

Step 2: Receive a response

You can expect to receive a decision on your application within 10 working days. We'll assess whether you meet our entry requirements and will notify you of our decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our courses, the selection process may include an interview or audition. They can take the form of a one-to-one interview, a group interview or a portfolio review, which may be conducted by telephone or online. Arrangements of these are made between you and the Admissions department.

Step 3: Accept your offer

If you wish to accept your offer, you must pay your (non-refundable) advance tuition fee deposit. This will confirm your place. Here's how.

Step 4: Register 

Closer to the start of term, our Admissions team will send instructions regarding your registration process. This will include information on completing your online enrolment before you arrive, as well as a checklist of documents you'll need to bring with you to campus.

Information for international students

If you're an overseas student, you'll likely require a visa to study in the UK. Here's how to apply.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies. For more information, please visit our scholarships and funding page.

Fees

Tuition fee: 

• £27,000 for the intake starting in September 2025 or January 2026

Non-refundable advance deposit:

• UK students: £1,000
  International students: £4,000

Read more about tuition fees.

If you receive an offer for a course, you’ll receive a pro forma invoice. To accept your offer and secure your place, pay your deposit payment as soon as possible.

The remaining portion of your first year’s tuition fees will be due when you enrol. At this time, you’ll receive your invoice for the full year. You can choose to pay for the year in full before the start of your first academic year or in two instalments, spread out across the academic year. The dates of these instalments will be determined by when your course starts.

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms. 

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of your course.

The library holds a limited number of copies of core textbooks and where possible in e-format. You will be encouraged to purchase your own textbooks and will need to budget approximately £80-£100 per year, depending on your course.

How you'll learn

At Regent's, you’ll have the freedom to explore your interests in a supportive, collaborative environment with regular one-to one contact with academics and personal tutors, hands-on classes, specialist facilities, industry opportunities and tailored careers advice – helping you develop the skills, experience and confidence you need to succeed.

You’ll pair deep industry knowledge with practical experiences – exploring current issues and proposing solutions to real problems as you take part in a blend of formats to give your studies context:

• Seminars and guest lectures
• Practical workshops and creative labs
• Group work and pitches
• Live briefs and consultancy work  

Working with classmates, you’ll build brand strategies, analyse data, develop reports, work on pitches, presentations and more. Based in London, you'll also have opportunities to meet industry experts and potential employers through guest lectures, live briefs and field trips – giving you insights into the world of management and branding and enabling you to put theory into practice. 

Contact hours

14 hours per week of timetabled teaching classes in the first two terms.

Teaching staff  

You'll be taught by a variety of industry leaders and research-active academics, who have extensive experience working for brands in the UK and internationally – and have conducted research on branding, advertising, business, culture and communications. They have published books, news articles and magazine columns, appeared on documentaries and been quoted in a variety of outlets from Forbes to the Financial Times. They've also worked with brands including Meta, Microsoft and Coca Cola. Their knowledge and experience ensure classes are always shaped by the latest technologies and trends.

You'll also be allocated a personal tutor, who you’ll meet with regularly on a one-to-one basis, and you’ll attend guest lectures with leading brands – networking and developing close relationships with industry figures and potential employers.

We're proud of the international nature of our courses and our staff also reflect this ethos, representing a wide range of countries and cultures. In every way, you'll feel part of a global network.

Independent learning

Throughout the course, you'll be expected to undertake extra reading, research, revision and reflection, as well as preparing work for workshops, and working collaboratively with other students in preparation for assessment.

Method of assessment

Your knowledge and skills will be assessed via a range of task-based projects, reports, research plans, presentations, essays and more. It's important to us that your learning and assessment is:

• Inclusive – fostering a student-focused approach
• Engaging – encouraging interaction and participation
• Authentic – based on real business challenges  

Disability support

We welcome and support students with a wide range of disabilities and health concerns. Please speak with us as early as possible so we can support you as best we can. Get in touch. 

Academic requirements: Level 7

We're interested in your potential, as well as your prior achievements – and we review each application comprehensively on its own merit. You'll need one of the following qualifications:

• Minimum second class UK undergraduate degree
• Equivalent international qualifications, as deemed acceptable by Admissions & UK ENIC

Accreditation of Prior Experiential Learning

We also welcome applications from students who don't meet our usual entry requirements. To be accepted for exceptional entry, you must:

• Have three years of work experience if you don't hold a degree

You'll need to provide us with:

• Your current CV
• A headed employment letter detailing your position and length of service
• A headed reference letter
• A personal statement outlining your experience and ambitions

This will be assessed on a case-by-case basis, by academic referral only.

English language requirements 

Minimum English proficiency requirement through one of the following qualifications (or equivalent):

Please note, we do not accept home/online editions of English language tests.

*Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals.

We also offer conditional students a free, online diagnostic test known as the Regent’s English Proficiency Test (REPT). This must be booked in advance. Discover more.

Careers

You'll graduate with the professional knowledge and transferable skills applicable to a wide range of industries (agency or in-house) – joining alumni at upmarket brands or starting one of your own.

Roles could include:

• Brand Marketing Manager
• Social Media Manager
• Consumer Brand Manager
• Global Brand Manager
• Advertising Manager
• Business Owner

Graduate visa

After you've completed your course, you may be eligible to apply for a Graduate visa. This enables you to work, or look for work, in the UK for up to two years after you leave Regent's, without the pressure of having to secure a job immediately – applying your skills and advancing your career with valuable experiences and industry connections.

Careers support

Don't worry if you feel overwhelmed – our Careers, Enterprise and Industry team are here to provide personalised advice and access to resources for life!

• 24/7 access to online guidance and resources
• Exclusive internships, networking opportunities and industry events
• Personalised consultations – from interview and CV prep to business advice
• Access to Handshake, connecting you with 650k+ global employers