Ekta Sinha

Ekta is a passionate academic with over 11 years of experience in leading human resource management, sustainable strategy, and innovation and entrepreneurship. 

They hold a first-class MBA in HR and a Ph.D. in Management Studies. Their work has positively impacted thousands of learners, with over 800 executives coached, and over 10 start-up ideas mentored. Ekta's contributions span teaching, research, case writing, and corporate consulting. 

They have published in reputed journals, authored teaching cases with Ivey publishing, and written for platforms such as People Matters, Forbes India and Harvard’s Inspiring minds. Recognized among the top 10% most cited authors by Wiley (2022–2023), Ekta brings academic rigour and real-world relevance to the classroom. As an Advanced HE Senior Fellow (SFHEA), they continue to bridge research, teaching and impact at scale.

• PhD
• MBA
• SFHEA

• Business School for the Creative Industries, University for the Creative Arts, United Kingdom
• SP Jain School of Global Management, Mumbai, India
• University of Mumbai, India

Selected research papers
• Sinha, E. (2024). The Role of Human Behaviour in Activist Content Sharing on Social Media. Online Information Review, 48(6), 1216-1232. https://doi.org/10.1108/OIR-07-2022-0374
• Sharma, N., Sinha, E. and Kumar, S. (2024). Espoused model of women entrepreneurship: antecedents to women entrepreneurial intention and moderating role of entrepreneurial self-efficacy. Journal of Enterprising Communities: People and Places in the Global Economy, 18(5), 881-901. https://doi.org/10.1108/JEC-01-20230011
• Sinha, E. (2023). ‘Co-creating’ experiential learning in the metaverse-extending the Kolb's learning cycle and identifying potential challenges. The International Journal of Management Education, 21 (3): 100875. https://doi.org/10.1016/j.ijme.2023.100875
• Sinha, E. and Laghate, K. (2023). Individual self-concept and after-hours work behavior: Effect on employee engagement and the moderating roles of POS and PSS. Social Sciences & Humanities Open, 7(1): 100451. https://doi.org/10.1016/j.ssaho.2023.100451
• Sinha, E. and D’Souza K. (2022). Experiential learning through applied theatre in corporate training: a qualitative approach. Journal of Management Development, 41(7/8):431-449. https://doi.org/10.1108/JMD-05-2022-0102
• Sinha, E. (2022). Managerial Intrapreneurship: Effect of Individual level Competencies and Mediating Role of Trait Emotional Intelligence. Journal of Asia Entrepreneurship and Sustainability, XVIII (2): 3-51.
• Sinha, E. (2022). Identifying enablers and outcomes of circular economy for sustainable development: A systematic Literature review. Business Strategy & Development. 5(3): 232-244. http://doi.org/10.1002/bsd2.195
• Sinha, E. and Laghate, K. (2021). “After-Hours Work Behavior”, From Anytime-Anywhere to Round The Clock-Everywhere: Exploring The Antecedents. Asian Journal of Advances in Research, 11(4): 303- 18.
• Sinha, E. (2021). Circular economy—A way forward to Sustainable Development: Identifying Conceptual Overlaps and Contingency Factors at the Micro-Level, Sustainable Development, 30(4): 771-783. https://doi.org/10.1002/sd.2263

Cases and teaching notes
• Sinha, E. (2025). Samsung Electronics Company Ltd.: Striking a Balance Between Operation and Workforce. Ivey Publishing.
• Sinha, E. (2025). Cognizant: Talent Management and Employee Retention. Ivey Publishing.
• Sinha, E. (2024). Employee Poaching at Cognizant: Talent Management in the Highly Competitive Market. Ivey Publishing.
• Sinha, E. (2023). Fibroheal: The Silk Route to Wound Care. Ivey Publishing, Fibroheal: The Silk Route to Wound Care

Book chapters
• Sinha, E. (2023). Integrating Human and Artificial Intelligence Within Organizations: A Conceptual Framework Based on Artistry and Scientific HR Elements. In Sharma, N and Kumar, S. (Eds), Managing Technology Integration for Human Resources in Industry 5.0. IGI Global, USA. DOI: 10.4018/978-1-6684-6745-9.ch004
• Sinha, E. (2022). “PREFACE”- Leadership in the Times of Crises: Evidence from Indian SME Sector. In Dana, L., Sharma, N. and Singh, V. (Eds), Managing Human Resources in SMEs and Startups. World Scientific Publishing. https://doi.org/10.1142/9789811239212_0014

Recent invited conference presentations
• Chandra, S. and Sinha, E.* (2025). Reality Check in Metaverse: Psychological Value Diminution and its Response Among Technology-Addicts. Paper presented at the Academy of Management Annual Conference 2025, Copenhagen: Denmark.
• Sinha, E. and Sarabadani, J. (2025). Leveraging GenAI benefits under uncertainty: The role of Managerial Heuristics in Solving Wicked Organizational Problems. The British Academy of Management, Creativity and AI Symposium. Loughborough University, London.
• Sinha, E. and Sharma, N. (16-17th April 2022). Post COVID- 19 Online Assessment Vows: An Exploration of Potential Merits, Barriers, and Solutions, The IIM Indore – GIZ Germany Conference, IIM Indore. (Third Prize across tracks)

• Organizational and Human Behaviour
• Sustainable Development Strategy
• Entrepreneurship & Strategic Innovation
• Human-Centered Technology
• Communication in stimulated digital environment
• Human Resource Management

• Academy of Management
• Indian Academy of Management
• British Academy of Management

Organisational Behaviour, Entrepreneurship, Strategic Innovation, Research Methods, Managerial Phycology, Human Resource Management among others.