Jenny Bratherton

Senior Lecturer in Marketing, Course Leader for BA Business & Marketing and BS Business & Luxury Brand Management

Professional Biography

Jennifer joined the University in 2010. She is Course Leader for the BA Business & Marketing programme and the BA Business & Luxury Brand Management programme.

Jennifer researches in the areas of consumer behaviour and sensory marketing. She supervises dissertation students at undergraduate and postgraduate level. Jennifer has a background in tourism and worked overseas for First Choice Holidays plc. She also worked as a marketing executive for Weetabix plc.


  • PGCHTLE  Postgraduate Qualification in Teaching, Learning and Education- 2018
  • FHEA Fellow of Teaching Academy - 2016
  • MA – Marketing, University of Bradford School of Management, 2000-2001
  • BA (Hons), 2,2 – German Studies with Italian subsidiary including one year spent as an ERASMUS student in Tϋbingen, Germany, Goldsmiths' College, University of London, 1993-1997

Relevant Past Employment

  • 2019–current: Course Leader for Business and Marketing and Business and Luxury Brand Management
  • 2017–2018: Head of Programme BAGM
  • 2015: Deputy Programme Director, BAGM and Pathway Leader for Design Management
  • 2010: Lecturer in Marketing and Pathway Leader for Marketing, Regent's University London.
  • 2003–2010: Lecturer – Marketing, Department of Business, Management and Marketing, Leeds Trinity & All Saints College.  
  • 2001–2002: Management executive(Sales and Marketing), Weetabix
  • 1997–2000: Holiday resort manager, First Choice Ltd


Research Supervision

Jennifer supervises dissertation students at both undergraduate and postgraduate level.

Research Interests

  • Consumer behaviour - sensory marketing and neuromarketing.

Professional Affiliation(s)/Accreditation

  • Fellow, Higher Education Academy
  • Institute of Interactive and Direct Marketing : Associate Member - Lifetime Member
  • Fellow, Academy of Marketing

Teaching & Course Development

Jenny was responsible for helping to develop the newly validated MAMBIT Programme which is due to run from 2012.

Jenny has also been involved in the joint validation of the BAGM programme and as Pathway Leader for Marketing has written five new modules for this programme.