About the event
Regent’s Distinguished Speaker Series welcomes prominent industry leaders to share their insights and expertise with our vibrant community.
About this event
Future-proofing your career: staying curious in a rapidly evolving ad-tech industry
The advertising and technology landscapes are constantly changing. While a degree may open the door, it is curiosity, adaptability and initiative that will sustain a successful career.
Drawing on her own career journey in conversation with Regent's academic Professor Jonathan Wilson, Marita will share insights from her current role at Google driving CTV and AI-powered advertising across platforms such as YouTube, Netflix and Disney+. These technologies were not dominant when she began her career, but her willingness to learn and adapt has enabled her to stay ahead of industry change.
On the agenda
- Panel discussion
- Interactive Q&A
Please arrive at least ten minutes early to allow us to start promptly.
About Marita
Marita Fullinck is a highly experienced Digital Marketing Strategist and currently works for Google as their Agency Sales Lead for the UK and Ireland. In this role, she leads the adoption and strategic use of Connected TV (CTV) and AI-powered advertising across major platforms including YouTube, Netflix and Disney+.
With an extensive background in programmatic media, Marita has held senior leadership roles such as Programmatic Agency Lead for Northern Europe and Digital Account Director at GroupM UK. She is passionate about education within the ad-tech industry and previously worked as Training Director at Jellyfish, where she delivered Google Marketing Platform masterclasses to global enterprise clients including L’Oréal, Adidas and Samsung.
Marita brings together strong analytical expertise with a genuine commitment to coaching and mentoring the next generation of marketing professionals. She holds a BA in Marketing and Advertising Communications from the University of Greenwich.
