Visiting professorship series
Regent’s Visiting professorship series invites accomplished individuals and leaders from renowned organisations to share their insights and expertise with our dynamic community.
About this event
How is artificial intelligence reshaping the future of luxury? In this session, Regent’s Visiting Professor Julia Koeppen, Global General Manager at Penhaligon’s, will explore how AI is changing the way luxury brands create content, connect with consumers and are discovered in an increasingly digital world.
Drawing on the evolving relationship between technology and craftsmanship, the session will consider how brands can embrace new creative possibilities while protecting the distinctive identity, human expertise and artistry that make luxury meaningful. Students will gain insight into the opportunities and challenges AI presents for luxury branding and consumer engagement.
About Julia
Julia is a global luxury executive with more than 20 years of international leadership experience spanning fragrance, beauty, and fashion. She currently serves as the Global General Manager of Penhaligon’s, where she holds full global P&L responsibility and leads the brand’s strategy, international expansion, commercial operations, product innovation, and digital acceleration. She oversees multi‑regional teams across EMEA, the Americas, and Asia‑Pacific, guiding the brand’s growth and global presence.
Before joining Penhaligon’s, Julia held senior global roles at Jo Malone London and Chanel, where she drove sustained business growth and reinforced brand equity. Widely recognised for her ability to blend strategic clarity with creative vision and commercial discipline, she is known for delivering long‑term value and shaping brands with cultural resonance and global ambition.
Please note, this event is for current students and Regent's alumni only.
On the agenda
- Panel discussion
- Interactive Q&A
Please arrive at least ten minutes early to allow us to start promptly.
