Sneakers from HOFF

HOFF x Regent's: students to design iconic new sneaker

Voting has opened to the public to help a panel of fashion judges decide which design will be produced

Nine emerging designers at Regent's have been invited to participate in an exclusive live project with brand partners, HOFF. The students – currently completing their BA (Hons) Fashion Design course at Regent’s – have been given the opportunity to put their stamp on HOFF’s iconic CITY silhouette. 

Now you can be part of the story. Help our panel of expert judges choose the best design by voting for your favourite on the HOFF website. The winning design will be produced as a limited-edition Regent's x HOFF sneaker and will be sold at their store on Regent Street. 

Meet the designers, find out more about the fashion experts on the judging panel, and pick your favourite design on the HOFF website.

About HOFF 

Founded in Spain in 2016, HOFF creates cool, quality trainers for everyday wear. The brand takes inspiration from iconic cities around the globe, with each of its eye-catching styles paying homage to a unique scene and culture. Expect bold colours, textured details and comfort that doesn’t compromise on style.  

HOFF believe in the potential of emerging talent and wants to provide designers from all backgrounds with opportunities that allow them to enhance their skills and show their style to the world. That’s why they’re collaborating with Regent’s students to create a new design that celebrates the globally minded community at the heart of London.