Andy Green, Visiting Lecturer, has partnered with a leading PR association to co-produce a creativity toolkit for communications professions during COVID-19.
Green, who teaches media, media relations and fundamental public relations, worked with the Public Relations and Communication Association (PRCA) to produce the kit.
The toolkit provides real-world examples from business, politics and non-profits, and includes a guide on how to prepare for the ‘new normal’ post-lockdown. It also outlines how to engage with news services, and how to hit the ground running to seize early initiatives.
PRCA Director General Francis Ingham MPRCA, said: 'We’re focused on providing all the support we can to our members and the wider PR industry during this time. With thanks to Andy Green, the ‘Creativity Survival Kit’ will help to spark our members’ thinking to be better primed for spotting new opportunities.’
PRCA is the industry’s leading professional body, representing more than 30,000 PR practitioners and operating in 66 countries. Andy Green is a lecturer in the BA (Hons) Liberal Studies programme.
Read Andy's blog for PRCA: Why you need to be even more creative during the COVID-19 pandemic.