Winning sneaker design released for Regent's x HOFF

Regent's x HOFF sneaker brand: winning design released

Last year, Regent's University London partnered with HOFF to host a footwear design competition, aimed at fostering creativity and innovation among our students. This exciting collaboration gave students the chance to design a sneaker based on HOFF's City silhouette, with the winning creation now available as a limited edition for the public.

Macarena Yagüe, a BA (Hons) Fashion Design student at Regent’s, won the competition. Macarena's design, inspired by the vibrant colours of the famous artwork "The White Boat," beautifully blends art and fashion into a truly unique piece. Throughout the creative process, HOFF provided expert mentorship, guiding her from the initial concept to final production, offering Macarena invaluable hands-on industry experience beyond the classroom.  

The limited-edition Regent’s x HOFF sneaker is available both online and in-store at HOFF’s flagship location on Regent Street.

The winning sneaker design by Regent's graduate Macarena Yagüe
The winning sneaker design for the Regent's x HOFF collaboration, by BA (Hons) Fashion Design graduate Macarena Yagüe
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