Modules
London as a Fashion Capital
SAI502 – discover more
London is a Fashion icon. This module aims to serve as an introduction to London as a key fashion capital within the global industry. You'll be introduced to key developments in the history of the city that led to its prominence in the international spotlight. By exploring a number of areas and locations, you'll learn how London is unique in its fashion geography, varied consumer base and wider appeal including its hotspots and leading style tribes. You'll explore the strong interrelationships between London's fashion and culture, art, design and creative scenes.
Fashion Public Relations
SAI503 – discover more
Public Relations in fashion has changed radically over recent times. This module introduces you to the specialist skills require in this key area of the fashion industry, teaching you how to enhance your communication skills for different audiences and media. You'll discover the relationship between the media and PR through tutor‐led presentations, guest talks and project work. You'll learn how to analyse and identify audiences, create personality and communicate and manage image through PR activities. You'll also examine the significance and responsibilities of PR in contemporary fashion and debate the future of PR in the light of fast developing new technologies.
Fashion Styling & Photography
SAI504 – discover more
This module will teach you the relevance of both styling and photography as artistic narrative and promotional tools. You'll develop your aesthetic sensibilities and learn to work creatively – developing ideas and narratives, from concept to finished work. You'll engage in group work and learn to communicate your ideas verbally and through visuals – exploring cultural significance and examining audiences and channels. You'll learn to create and manipulate styled images and outcomes for use in a contemporary fashion context.
NEW: London Fashion - Icons and Ideas (Subject to validation)
SAI522 - Module subject to validation
This fashion design module is suitable to beginners as well as those with fashion design experience.
Explore London’s fashion icons through its galleries, archives and cultural institutions, and turn your discoveries into original design ideas.
In this immersive summer module, you will investigate how culture identity and place shape London fashion. Drawing inspiration from London-connected designers, fashion collections, galleries and archival materials, you will develop your own personal creative response to London as a fashion and cultural capital.
Through studio workshops and field trips, you will translate your research into drawing, collage, silhouette exploration and practical experimentation. You may develop a wearable experiment, garment prototype or design portfolio supported by practical samples. Activities will accommodate different levels of making experience, with opportunities to extend existing skills.
Your Creative Process Portfolio will document your design journey, showing how research informs your ideas and how these develop through visual exploration, material experimentation and reflection. The emphasis is on your creative process: testing possibilities, making informed design decisions and refining your response.