Modules
London as a Fashion Capital
SAI502 – discover more
London is a Fashion icon. This module aims to serve as an introduction to London as a key fashion capital within the global industry. You'll be introduced to key developments in the history of the city that led to its prominence in the international spotlight. By exploring a number of areas and locations, you'll learn how London is unique in its fashion geography, varied consumer base and wider appeal including its hotspots and leading style tribes. You'll explore the strong interrelationships between London's fashion and culture, art, design and creative scenes.
Fashion Public Relations
SAI503 – discover more
Public Relations in fashion has changed radically over recent times. This module introduces you to the specialist skills require in this key area of the fashion industry, teaching you how to enhance your communication skills for different audiences and media. You'll discover the relationship between the media and PR through tutor‐led presentations, guest talks and project work. You'll learn how to analyse and identify audiences, create personality and communicate and manage image through PR activities. You'll also examine the significance and responsibilities of PR in contemporary fashion and debate the future of PR in the light of fast developing new technologies.
Fashion Styling & Photography
SAI504 – discover more
This module will teach you the relevance of both styling and photography as artistic narrative and promotional tools. You'll develop your aesthetic sensibilities and learn to work creatively – developing ideas and narratives, from concept to finished work. You'll engage in group work and learn to communicate your ideas verbally and through visuals – exploring cultural significance and examining audiences and channels. You'll learn to create and manipulate styled images and outcomes for use in a contemporary fashion context.