Dr Caroline Ardelet

Caroline Ardelet joined Regent's University London in February 2026. She previously held professorial positions at Université Paris Nanterre and the Institut Français de la Mode in Paris (IFM). 

Her research spans marketing and consumer experience, with a particular focus on culture, identity, and how shifting cultural practices shape value creation in luxury markets. She supervises PhD students in fashion and luxury marketing and she regularly publishes in leading international journals, including International Journal of Research in Marketing and Journal of Business Research.

Before entering academia, she worked in the luxury sector as Perfume Marketing Manager at Givenchy and Jean Paul Gaultier. She maintains strong links with industry through executive education, consultancy, and collaborative research projects.

• 2011 - Phd, Paris Dauphine University
• 2024 - Doctoral supervision accreditation (HDR), Paris Dauphine University
• 2007 - Masters degree in Marketing and Strategy, Paris Dauphine University
• 2001 - Master's degree in management sciences, NEOMA Business School

• 2021 - 2026 - Fashion marketing senior lecturer and course leader, Institut Français de la Mode
• 2014 - 2021 - Marketing senior lecturer, Paris Nanterre University
• 2016 - 2017 - Marketing senior lecturer, University of Westminster
• 2013 - 2014 - Marketing Lecturer, INSEEC Business School
• 2011 - 2013 - Marketing Lecturer, Paris Dauphine University
• 2004 - 2006 - Marketing manager, GIVENCHY
• 2002 - 2004 - Marketing manager, JEAN PAUL GAULTIER

Books / book chapters
The Green revolution: how new labelling laws are defning luxury fashion, in The Sage Handbook of Luxury Brand Management (2026), edited by Klaus Heine, Michel Phan, Ian Phau, Marie-Cecile Cervellon, and Eunju Ko
Industrie de la mode: enjeux et transformation (2025), Caroline Ardelet, Editions Dunod 300 pages

Publication in peer-reviewed journals
Does making less effort entail satisfaction? A large empirical study on client relationship services (2022) International Journal of Market Research, Caroline Ardelet, Christophe Benavent
When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers (2022) Journal of Retailing and Consumer Services, Caroline Ardelet, Nathalie Fleck-Dousteyssier, Julien Grobert
Within sniffing distance: impact of ambient scent and physical distancing on consumer comfort with frontline employees (2022), Journal of Personal Selling and Sales Management, Caroline Ardelet, Bénédicte De Peyrelongue, Philippe Mérigot
Ethical judgments of sexualized ads featuring Women: The role of identifcation with feminine archetypes (2022) Journal of Business Research, Gwarlann de Kerviler, Caroline Ardelet, Barbara Slavich
A quand remonte le marketing du point de vente en France ? La pratique de la science de l’étalage dans les magasins de nouveautés entre 1900 et 1938 (2022) Décisions Marketing, Michel-Pierre Chelini, Caroline Ardelet
Consentement à l’effort et Covid-19: Les apports du management par le care au management public (2021) Gestion et Management Public, Manel Benzerafa Alilat, Caroline Ardelet
Mobile advertising: The effect of tablet tilt angle on user’s purchase intentions (2020) Journal of Marketing Communications, Caroline Ardelet
Ambivalence towards connected objects (2017), Decisions Marketing, Caroline Ardelet, Nathalie Veg, Marie Heikel, Alain Goudey
Sound and safe: The effect of ambient sound on the perceived safety of public spaces (2015) International Journal of Research in Marketing, Eda Sayin, Aradhna Krishna, Caroline Ardelet, Gwenaëlle Briand, Alain Goudey
Self-referencing narratives to predict consumers’ preferences in the luxury industry: A longitudinal study (2015) Journal of Business Research, Caroline Ardelet, Barbara Slavich, Gwarlann De Kerviler
On the Infuence of Web Users' Opinions: the Role of Social Presence and Expertise (2011) Recherche et Applications en Marketing, Caroline Ardelet, Bérangère Brial

Publication in peer-reviewed conferences
Is anti-aesthetics meaningful? Complementing the social distinction framework in ugly fashion, Caroline Ardelet and Céline Stiris, 6th Monaco Symposium on Luxury, April 1- 4, 2025
Artisans, tailors, and traders: key fgures in the fashion industry, Caroline Ardelet, Emilie Hammen, David Zjatmann, Congrès International d'histoire des entreprises, June 2023
Ethical judgement of feminine erotic images in advertisement: the role of archetypal representations of femininity, Caroline Ardelet, Barbara Slavich, Gwarlann De Kerviler, Congrès International de l'AFM, Strasbourg 2018
Ambient scents, what is the impact on cleanliness, safety and satisfaction in railway stations? Caroline Ardelet, Julien Grobert,Natalie Fleck, Congrès International de l'AFM, Tours 2017
Physical contacts with salesperson and defense emotions in scented shops, Caroline Ardelet, Bénédicte de Peyrelongue,Philippe Mérigot P, Congrès International de l'AFM, Marrakech, Marocco, 2015
On the Influence of Web Users' Opinions: the Role of Social Presence and Expertise, Caroline Ardelet, Bérangère Brial, American Marketing Society, New Orleans, 2012

Consumer culture, marketing history, luxury and fashion.

• Association Francaise du Marketing