Fashion Marketing students complete internship with Harrods

Two Regent’s Fashion Marketing students have just completed an internship with the world’s most famous department store, Harrods.

Shrimithraa (Shri) Dhandhapaani, MA International Fashion Marketing and, Hsieh-Tse (Jeff) Hsiao, BA Fashion Marketing, were placed with the By Appointment team and the digital team respectively, for a two month period beginning in July this year.

Both spent the period working on individual projects to be presented to Harrods stakeholders.

Shri worked with the By Appointment team, which offers an unrivalled service that makes shopping an effortless pursuit.

Upon completing her Master’s at Regent’s, Shri will return home to the family textiles and fashion business, and says what she's learned from her time at Harrods will inform her future career.

Shri Dhandhapaani, Harrods Internship
Shri Dhandhapaani, MA International Fashion Marketing student

'It has been an eye opener to the fast-paced environment of the retail fashion side. This is my first internship here in London so it’s been the best experience I could have asked for.

'A whole lot of things happen throughout the day – it’s a lot to take in, and you have to be very hard working. You learn how to be more planned and organised and to follow up on things, so you tend to realise the importance of building an actual relationship with clients.

'I think what I’ve learned from Harrods that I’ll take into my role is communication. We deal with the clients from the fashion side [in the family business], so manufacturers. I wouldn’t be dealing with retailers as such, but I think I’ve learned to communicate better with everyone.

'My experience at Harrods is definitely the highlight of my time at Regent’s – it’s the best thing to come out of my studies.'

Jeff, having also just completed his time with Harrods, says forming a part of the digital marketing and social media content team has enabled him to find a new professional calling.

'Before my experience at Harrods, I’d never really touched base on this sort of position before, so it’s very fresh to me, and I realised I really like it. 

Hsieh-Tse (Jeff) Hsiao, Harrods Internship student
Jeff Hsiao, BA Fashion Marketing student

'I’ve learned that this is the part I want to be involved with. It was always the business side of fashion that I was interested in, but now I’m more certain that I could be doing something good in digital marketing, like social media content – and that’s thanks to this internship. 

'I’ve been working on a lot of the creative stuff: how to create stories for Instagram, how to communicate with international clients in different markets. I’ve been creating social media content across all different platforms and this has allowed me to learn a lot of new skills.

'Every day is quite challenging because we’re doing a lot of new stuff – being part of the creative team we have to come up with new ideas every day, so we often attend events and do shoots. 

'I’ve done several internships before in other studios, but these have been centred on the European market, rather than on international markets. I speak Mandarin, and was able to use this skill to work on content for Harrods Chinese customer base.'

When asked if they would both like to return to Harrods, the answer was a resounding: 'I would love to – it’s a great working environment!'