MA International Fashion Marketing students have recently undertaken an exciting new collaboration with Mulberry, marking the luxury brand’s first partnership with Regent’s University London.
Industry insights from Mulberry HQ
During their first term, students visited Mulberry HQ, where they met Priya Matadeen, Head of Marketing, and Henrietta Gallina, Creative Studio Director, to learn about the brand’s continued focus on sustainability, transparency and community uplift.
Students were challenged to either design a new store concept or develop an advertising campaign expanding Mulberry’s acclaimed Autumn/Winter campaign featuring Cynthia Erivo. Each project required a visually led presentation, a 2,500-word report, and an accompanying event concept.
Students deliver standout concepts
Throughout the semester, students strengthened their digital, creative and presentation skills, guided by developmental feedback and supported through hands-on research.
In November, Mulberry reviewed 12 standout presentations selected from a competitive cohort of 49 students. The showcase, conducted on campus, demonstrated an impressive range of ideas and creative thinking, with Beata Kramarova receiving the top award. Mulberry praised the cohort, noting they were ‘highly impressed with the standard of the students’ work.’
Shaping future industry connections
Following this successful live project, Regent’s and Mulberry will continue to explore new opportunities for collaboration. The partnership reflects Regent’s commitment to delivering industry-led learning that prepares students for careers in luxury and creative sectors.