Fashion

International Fashion Marketing

MA

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  • Next start date: Jan 2025
  • Future start date: Sep 2025
  • Study: Full-time
  • Duration: 12 - 16 months

Overview

Developed in consultation with industry experts, this course will train you to become a leader in international fashion marketing. 

You'll gain a grounding in marketing theory and practice (learning to be innovative, ethical and adaptable) and apply your knowledge to the global marketplace – growing your understanding of the industry’s processes, from trend forecasting to distribution.  

Working from live briefs with real clients, you'll develop fashion marketing strategies, explore sources of disruption and innovation and learn how to monopolise opportunities that changes present, while building your leadership skills and your ability to think creatively and analytically.  

Regent's student goes backstage at London Fashion Week

https://www.regents.ac.uk/news/regents-student-goes-backstage-at-london-fashion-weeks-hottest-shows
London Fashion Week 2024

Studying in the city, you'll have plenty of opportunities to visit influential fashion houses and agencies – working on live briefs and devising strategies for fashion shows, events, campaigns and photoshoots, while building a network of contacts and creating your own professional portfolio.

To expand your understanding further, you'll have opportunities to study abroad in a European fashion capital; collaborate with brands, designers and magazine editors; and attend workshops and masterclasses with leading industry players, who each offer an unparalleled perspective on the fashion industry. Recently, students have heard from: 

  • Alejandra Caro, Marketing Director at Harrods 
  • Andrew Maag, Former CEO at dunhill
  • Deborah Bee, Formerly at Vogue and Marketing Head at Harrods
  • Sophia Lai – Creative Director of In Bed With You

In your final term, you’ll complete a consultancy project – applying your knowledge and conceptual awareness to a fashion marketing research project.

Graduate with the knowledge and creative skills to build and implement international marketing strategies. Many of our graduates launch successful careers, working across the world for fashion brands including AllSaints, Burberry, Ralph Lauren, Jaeger, Saks and Vivienne Westwood.

Download course specification

Relive the excitement of our Fashion & Design Showcase 2023
Relive the excitement of our Fashion & Design Showcase 2023
Hear from our Fashion Marketing student creators
Breakfast at Harrods with Alejandro Caro
Breakfast with Alejandra Caro, Marketing Director at Harrods
Andrew Maag breakout session with students
Andrew Maag, CEO dunhill, hosts exclusive breakout session
Deborah Bee with students
Former Vogue Editor, Deborah Bee, meets with MA Fashion students
Sophia Lai presenting at Regent's
Sophia Lai, luxury brand founder, presents to MA Fashion students
Mulberry shares its new sustainable leather commitment with students
Students discover Mulberry's new Made To Last ethos

How to apply

Applying to Regent's is quick and easy. We accept direct applications year-round and there's no application fee. If you haven't received your exam results, you can still apply and we'll issue you with a conditional offer. You just need be clear in your application which qualifications you're currently studying for.

Step 1: Apply

During the application process, you'll have the chance to upload supporting documents, including:

  • A copy of your passport (photograph ID page)
  • Academic transcripts and certificates from all previous studies
  • A 500-700 word personal statement (view guidance)
  • If you're not a native English speaker, proof of your English proficiency

Credit transfer

If you’ve already studied part of your degree elsewhere, you may be able to apply for Recognition of Prior Learning (RPL) and join your new course at an advanced entry point. To apply for RPL, you'll need to state this clearly in your application and provide us with the certificates, transcripts and module descriptions for your previous course.

Step 2: Receive a response

You can expect to receive a decision on your application within 10 working days. We'll assess whether you meet our entry requirements and will notify you of our decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our courses, the selection process may include an interview or audition. They can take the form of a one-to-one interview, a group interview or a portfolio review, which may be conducted by telephone or online. Arrangements of these are made between you and the Admissions department.

Step 3: Accept your offer

If you wish to accept your offer, you must pay your (non-refundable) advance tuition fee deposit. This will confirm your place. Here's how.

Step 4: Register 

Closer to the start of term, our Admissions team will send instructions regarding your registration process. This will include information on completing your online enrolment before you arrive, as well as a checklist of documents you'll need to bring with you to campus.

Information for international students

If you're an overseas student, you'll likely require a visa to study in the UK. Here's how to apply.

There are a wide variety of funding and scholarship opportunities to help you finance your studies. For more information, please visit our scholarships and funding page.

 

Fees

Tuition fee: 

  • £26,000 for the intake starting in September 2024 or January 2025
  • £27,000 for the intake starting in September 2025 or January 2026

Non-refundable advance deposit:

UK students: £1,000
International students: £4,000

Read more about tuition fees.

If you receive an offer for a course, you’ll receive a pro forma invoice. To accept your offer and secure your place, pay your deposit payment as soon as possible.

The remaining portion of your first year’s tuition fees will be due when you enrol. At this time, you’ll receive your invoice for the full year. You can choose to pay for the year in full before the start of your first academic year or in two instalments, spread out across the academic year. The dates of these instalments will be determined by when your course starts.

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms. 

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of your course.

The library holds a limited number of copies of core textbooks and where possible in e-format. You will be encouraged to purchase your own textbooks and will need to budget approximately £80-£100 per year, depending on your course.

How you'll learn

At Regent's you’ll have the freedom to explore your interests in a supportive and nurturing environment with interactive classes, regular one-to-one contact with tutors, specialist facilities, industry opportunities and tailored careers advice – ensuring you develop the skills, experience and confidence you need to succeed.

We centre our teaching around your individual goals, identifying support you need to thrive. You'll be part of a collaborative environment, that brings all the nuances of fashion marketing to life in the classroom: facilitating creativity, innovation and teamwork as you explore current issues and propose solutions to real problems.

You’ll pair deep industry knowledge with hands-on experiences, taking part in a blend of learning formats to give your studies context:

  • Seminars and lectures
  • Practical workshops and creative labs
  • Industry masterclasses 
  • Business bootcamps and simulations 
  • Live briefs and consultancy work 

Contact hours: In Term 1 and Term 2 you'll have around 18 hours of lectures and seminars per week. Term 3 is predominantly self-directed. You'll have 10 hours of supervision, plus a few dissertation workshops.

Teaching staff

You'll be taught by a range of marketing leaders and research-active academics, who regularly collaborate with luxury brands and agencies, and have work published in journals. Their knowledge and experience ensure your classes are shaped by the most current industry practices.

You'll also hear from prominent guest speakers and collaborate closely with successful brands, designers and magazine editors, who'll provide real-world projects for you to work on – from product launches to fashion shows, charity events and photoshoots. Our students have recently worked with:

  • Alejandra Caro, Marketing Director at Harrods 
  • Andrew Maag, Former CEO at dunhill
  • Deborah Bee, Formerly at Vogue and Marketing Head at Harrods
  • Sophia Lai – Creative Director of In Bed With You

You'll also be allocated a personal tutor, who'll meet you on a one-to-one basis at various stages throughout the year to provide you with guidance and advice to support your personal and professional development.

We're really proud of the global nature of our courses, and our tutors also reflect this ethos – coming from a wide variety of countries and cultures across the world. In every way, you'll feel part of a global family.

Events & opportunities

Based in London, you'll also have opportunities to meet employers through guest lectures, live briefs, field trips and industry visits – giving you insights into the world of fashion marketing and enabling you to put theory into practice.

You'll have the chance to get involved with a wide variety of campaigns, shoots, collaborations and events, and you’ll be encouraged to regularly visit exhibitions, enter competitions and join internships – developing new relationships and gaining first-hand experience.

Independent learning

Throughout the course, you'll be expected to undertake extra reading, research, revision and reflection, as well as preparing work for workshops, and working collaboratively with other students in preparation for assessment.

Method of assessment

This course focuses entirely on coursework, with no exams. Instead, your skills and knowledge will be assessed through practical work, presentations, projects and creative realisation – as well as essays, reflective writing, written analyses, reports and research. It's important to us that your learning and assessment is:

  • Inclusive – fostering a student-focused approach
  • Engaging – encouraging interaction and participation
  • Authentic – based on real business challenges

Disability support

We welcome and support students with a wide range of disabilities and health concerns, including learning difficulties, visual and hearing impairments, mental health difficulties, autism conditions, mobility difficulties and temporary or chronic health conditions. 

Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as possible to enable us to support you. Find out more about our disability support and contact us.

Academic requirements: Level 7

We're interested in your potential, as well as your prior achievements – and we review each application comprehensively on its own merit. You'll need one of the following qualifications:

  • Minimum second class UK undergraduate degree
  • Equivalent international qualifications, as deemed acceptable by Admissions & UK ENIC

Accreditation of Prior Experiential Learning

We also welcome applications from students who don't meet our usual entry requirements. To be accepted for exceptional entry, you must:

  • Have three years of work experience if you don't hold a degree
  • Have one year of work experience if you hold a degree lower than a 2:2

You'll need to provide us with:

  • Your current CV
  • A headed employment letter detailing your position and length of service
  • A headed reference letter
  • A personal statement outlining your experience and ambitions

This will be assessed on a case-by-case basis, by academic referral only.

English language requirements 

Minimum English proficiency requirement through one of the following qualifications (or equivalent):

QualificationSubjectGrade
GSCE*EnglishC (4)
IB SL or HL*English A4
IB HL*English B5
US HSD (studied in a majority English-speaking country)*Grade 11 and above in EnglishC
IELTS*AcademicOverall score of 6.5, with 5.5 or above in each component
UG degreeFrom English-speaking countries – defined by the UKVISecond class

Please note, we do not accept home/online editions of English language tests.

*Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals.

We also offer conditional students a free, online diagnostic test known as the Regent’s English Proficiency Test (REPT). This must be booked in advance. Discover more.

Careers

Graduate with the knowledge and creative skills to build and implement international marketing strategies and become a successful fashion marketing manager or director – ready to join an international brand or launch your own enterprise.

Our graduates have worked at:

  • AllSaints
  • Burberry
  • Louis Vuitton
  • Jaeger
  • Ralph Lauren
  • Saks
  • Vivienne Westwood

Your guide to finding a fashion internship.

Graduate visa

After you've completed your course, you may be eligible to apply for a Graduate visa. This enables you to work, or look for work, in the UK for up to two years after you leave Regent's, without the pressure of having to secure a job immediately – applying your skills and advancing your career with valuable experiences and industry connections.

Careers support

Don't worry if you feel overwhelmed – our Careers, Enterprise and Industry team are here to provide personalised advice and access to resources for life!

  • 24/7 access to online guidance and resources
  • Exclusive internships, networking opportunities and industry events
  • Personalised consultations – from interview and CV prep to business advice
  • Access to Handshake, connecting you with 650k+ global employers

Structure

You can choose to start in either January or September. A course starting in September will last 12 months, while a course starting in January will last 16 months.

View the 2024-25 academic calendar.

MA International Fashion Marketing

Core Modules

Module Title
Fashion Trends, Buying and Distribution This module develops your knowledge and understanding of the formation of fashion trends and their impact on the fashion buying process. You will learn about the use of global supply chains to ensure the delivery of fashion product to the consumer. The module will contextualise the emergence of trend analysis, its impact on the process of developing products and services, and how this translates through to marketing and sales channels. You will study aesthetic, economic, social and cultural impacts on trends and how innovations in materials, technology and construction techniques affect trends. You will develop an appreciation of how technological developments and resulting consumer demand are challenging established systems and distribution channels across mainstream and luxury sectors, and how such changes are being absorbed into the buying function.
Fashion Branding This module will enable you to acquire the knowledge and skills to understand fashion branding within the international fashion industry. Using historic and contemporary case studies you will explore innovative, contemporary fashion branding strategies used to generate appeal, build loyalty and develop values and heritage while embracing ethical considerations. You will learn how brands are built from conception and development through to brand promotion and management. During the module you will examine how fashion branding strategy and its implementation are used to reinforce the relationship between brand and consumer. The module will culminate in the application of learning to an innovative brand strategy project.
Fashion Marketing Communications Strategies This module will explore how fashion marketing communications strategies and their delivery are conceived, planned and implemented in an increasingly international fashion market place to establish new brands and reinforce and revitalise established brands. The module will give you the knowledge and skills to create comprehensive integrated communications strategies for the marketing of fashion that take account of the dynamic and fluid nature of the fashion industry. You will discuss and debate the future of fashion marketing and the adoption of new technologies including the continual global expansion of social media, multi-channel marketing and media channel convergence. You will work on a live group project and produce marketing communications solutions and strategies for a fashion brand, incorporating the latest applications, tools and technologies.
Marketing Strategy This module will enable you to develop effective high level strategic marketing strategies relating to an organisation’s corporate and business strategic intent in the short, medium and long term. You should be able to analyse the corporate strategy, determine a range of high level marketing and relationship strategies, and demonstrate how these strategies will deliver an organisation’s desire for growth and expansion, its changing stance on innovation, ethics and key strategic decisions. Relationship perspectives in marketing have gained importance and thus marketing becomes a key function within organisations. Students should be able to show how key marketing and relationship strategies reflect key strategic marketing decisions and emerging issues. This module will allow you to take a strategic approach in marketing planning to achieve competitive advantage in a dynamic and changeable fashion and broader market environment.
Research Methods Managers in organisations often need to rely on research-based information to make decisions. In order to make proper use of such material and to ensure that any decisions made on the basis of research findings are soundly based, it is necessary to understand the strengths and weaknesses of the methods and techniques used to collect and analyse such information. This module will explore the wide range of possible approaches used within the fashion industry to conducting research or consultancy studies which vary in terms of the kinds of questions they seek to answer and the methods and techniques used. The module will also equip you with the necessary skills to design their own research proposal and project pertaining to the writing of a dissertation or individual consultancy project.
The Global Fashion Consumer The aim of the module is to give you a good understanding of consumer theory with specific reference to fashion. You will learn about consumer markets and the fashion consumer landscape. The module considers the social and psychological motivations of the international fashion consumer and the specialist areas of consumer trends and customer relationship management. You will examine the impact of economics and politics on consumers nationally and internationally and the differing influences that society and culture have on decision-making. You will explore how modern technology is changing the relationship between industry and consumer within a global context and how these translate into products and services in fast-moving consumer markets.

Elective modules (Term 1)

You will choose one module from the following.
Fashion PR and the Fashion Show The aim of this module is to develop your knowledge, understanding and specialist skills in relation to International Fashion PR. Fashion PR plays a pivotal role in the marketing of fashion, communicating brand personality, developing brand awareness, managing brand identity and controlling image and communication. You will learn how to create a PR strategy and how to plan a PR campaign for a new and existing International fashion brands.

The fashion show is one of the most significant events in the Fashion PR Calendar developing excitement amongst consumers, winning industry acceptance, and driving sales. You will gain knowledge of the historical and contemporary developments of fashion shows. You will explore how the show is used to maximise brand awareness and loyalty pre-, during and post event and you will critically analyse the effectiveness of different models of fashion presentation.
Luxury Experiences This module will provide students with an opportunity to understand, critically evaluate and apply conceptual frameworks and theory to global luxury services. It will enable students to appreciate the more refined areas of luxury service and develop an understanding of leadership and its relationship within the organisational culture of luxury services – using hospitality as a major service example. The module will compare the service experience in luxury retail sectors and will provide students with a deep knowledge about business development, frameworks, processes and constraints associated with luxury services.
Regent's Connect (language elective) Regent's Connect is a language and cross-cultural elective module available to the student community at Regent's. You can choose from Arabic, Chinese, French, German, Italian, Japanese, Russian, Spanish and Business English. This module is designed to broaden your education, enhance your CV and give you those extra attributes employers are looking for. You'll gain valuable life skills such as the ability to communicate across cultural and linguistic boundaries, as well as developing resilience and self-awareness. In an increasingly interconnected world, knowledge of a foreign language can help to facilitate transactions and provide skills which are crucial for success in a multicultural environment. Cultural sensitivity and intelligence will enable you to have more rewarding social interactions with people who have a different identity from your own and increase your career prospects.

Elective modules (Term 2)

You will choose one module from the following.
Entrepreneurship and Luxury This module combines ideas and concepts from the fields of Entrepreneurship and Innovation to create a learning environment that allows you to deconstruct taken-for- granted tools, theories and practices by thinking-out of the box to create proactive solutions to contemporary business problems. This as an elective module that will enable you to use knowledge and skills acquired from other modules to identify and develop innovative entrepreneurial business solutions in luxury brands.
Fashion Retail Marketing The fashion retail sector is a vibrant, dynamic and ever-changing marketplace.

Perhaps no other industry is being transformed by the hands of technology as much as retail. The challenge to brand values, increased competition, lowering price points, through to socially-empowered consumers making research informed choices are placing new demands on retailers to embrace change and get it right. Considerable creativity and innovation is re-invigorating our physical shopping experience, as major retails focus on providing a complete experience to consumers that in engaging, memorable, price considerate and convenient.

In this module, you will deepen your knowledge of the fashion retail sector through both theory and primary research in the dynamic fashion capital of London. You will gain knowledge of the fashion retail environment, looking at the physical store, through to the latest development in e- commerce. A forward looking module, you will explore the latest trends within Fashion retail marketing, including story selling, augmented shopping floors, through to data driven visual merchandising.
Regent's Connect (language elective) Regent's Connect is a language and cross-cultural elective module available to the student community at Regent's. You can choose from Arabic, Chinese, French, German, Italian, Japanese, Russian, Spanish and Business English. This module is designed to broaden your education, enhance your CV and give you those extra attributes employers are looking for. You'll gain valuable life skills such as the ability to communicate across cultural and linguistic boundaries, as well as developing resilience and self-awareness. In an increasingly interconnected world, knowledge of a foreign language can help to facilitate transactions and provide skills which are crucial for success in a multicultural environment. Cultural sensitivity and intelligence will enable you to have more rewarding social interactions with people who have a different identity from your own and increase your career prospects.

Elective modules (Term 3)

You will choose one module from the following.
Dissertation In this module, you will undertake research to produce a dissertation on a topic related to International Fashion Marketing. At the end of the module, you will submit a dissertation report. This is the final module in the programme and builds upon what is learnt in the previous modules to allow the opportunity to apply that knowledge through research into an international fashion marketing topic of interest. The main aims of this module are to give you the opportunity to demonstrate your abilities to formulate a research question in your chosen area, to gather and select data, literature and other research material in order to answer the question through critical analysis and evaluation of your research, and to communicate the findings by presenting a coherent argument in an appropriate academic style.
Individual Consultancy Project The Individual Consultancy Project is a major research-based activity. It is the final stage of the master’s degree and provides you with the opportunity to demonstrate that you have gained the knowledge, understanding, conceptual awareness and skills to plan and conduct a research project worthy of achievement at this level. It should demonstrate your ability to identify an area or topic suitable for research: to set aims and research objectives; devise an appropriate research methodology; locate, assimilate, organise and critically analyse relevant primary and secondary data and relevant authoritative literature in the field; draw conclusions based on sound judgement; and where appropriate make relevant recommendations and indicate areas for further research.

The Individual Consultancy Project has a fashion brand/company focus. Students can opt to complete a negotiated work placement as part of the Project. Work placements are self-generated with support from the Careers and Business Relations Department, and should involve assisting a fashion business or company in a particular area that relates to the taught modules on the MA International Fashion Marketing.

Apply now

MA International Fashion Marketing

Georgie Pask
'I’ve been given some wonderful opportunities, including the chance to help at press days and fashion shows, which is the most valuable way of learning. I’ve also learnt from key industry speakers and gained access to major fashion databases'. Georgie Pask, MA International Fashion Marketing student
Read Georgie's story
Emma Pearson
'I really enjoyed my time at Regent’s. I learned so much and met some amazing people. It's been so beneficial to study in London too – it’s full of creativity and made it possible for me to get my dream job, which I'm so grateful for'. Emma Pearson, MA International Fashion Marketing alumna

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