International Fashion Marketing

Overview

This degree, developed in consultation with industry experts, will train you to become a leader in international fashion marketing.

You'll gain a thorough grounding in marketing theory and practice and learn how to apply your knowledge in the global fashion marketplace. You'll also grow your understanding of industry and its processes – from trend forecasting through to distribution.

Working from live briefs, with real clients, you'll develop integrated marketing and comms strategies, explore sources of disruption and innovation, and learn how to monopolise opportunities that these changes present. You'll also work closely with industry leaders – previously students have heard from:

Deborah Bee – from Bee&Sons (a former Vogue fashion editor and former Head of Marketing Communications at Harrods)
Sophia Lai – Creative Director of In Bed With You, a Florence-based luxury lifestyle label, founded in 2015

To expand your understanding further, you'll also have opportunities to go on study trips abroad, work on live projects and attend masterclasses and networking events with leading industry players.

This degree will develop you as a creative marketer, equipped with the specialist skills and knowledge to pursue a career in international fashion marketing.

Why study Fashion Marketing in London?
Download Programme Specification

Structure

You can choose to start in either January or September. A course starting in September will last 12 months, while starting in January will last 16 months.

Module Title	Overview
Fashion Branding	This module will enable you to acquire the knowledge and skills to understand fashion branding within the international fashion industry. Using historic and contemporary case studies you will explore innovative, contemporary fashion branding strategies used to generate appeal, build loyalty and develop values and heritage while embracing ethical considerations. You will learn how brands are built from conception and development through to brand promotion and management. During the module you will examine how fashion branding strategy and its implementation are used to reinforce the relationship between brand and consumer. The module will culminate in the application of learning to an innovative brand strategy project.
Fashion Marketing Communications Strategies	This module will explore how fashion marketing communications strategies and their delivery are conceived, planned and implemented in an increasingly international fashion market place to establish new brands and reinforce and revitalise established brands. The module will give you the knowledge and skills to create comprehensive integrated communications strategies for the marketing of fashion that take account of the dynamic and fluid nature of the fashion industry. You will discuss and debate the future of fashion marketing and the adoption of new technologies including the continual global expansion of social media, multi-channel marketing and media channel convergence. You will work on a live group project and produce marketing communications solutions and strategies for a fashion brand, incorporating the latest applications, tools and technologies.
Marketing Strategy	This module will enable you to develop effective high level strategic marketing strategies relating to an organisation’s corporate and business strategic intent in the short, medium and long term. You should be able to analyse the corporate strategy, determine a range of high level marketing and relationship strategies, and demonstrate how these strategies will deliver an organisation’s desire for growth and expansion, its changing stance on innovation, ethics and key strategic decisions. Relationship perspectives in marketing have gained importance and thus marketing becomes a key function within organisations. Students should be able to show how key marketing and relationship strategies reflect key strategic marketing decisions and emerging issues. This module will allow you to take a strategic approach in marketing planning to achieve competitive advantage in a dynamic and changeable fashion and broader market environment.
Research Methods	Managers in organisations often need to rely on research-based information to make decisions. In order to make proper use of such material and to ensure that any decisions made on the basis of research findings are soundly based, it is necessary to understand the strengths and weaknesses of the methods and techniques used to collect and analyse such information. This module will explore the wide range of possible approaches used within the fashion industry to conducting research or consultancy studies which vary in terms of the kinds of questions they seek to answer and the methods and techniques used. The module will also equip you with the necessary skills to design their own research proposal and project pertaining to the writing of a dissertation or individual consultancy project.
The Global Fashion Consumer	The aim of the module is to give you a good understanding of consumer theory with specific reference to fashion. You will learn about consumer markets and the fashion consumer landscape. The module considers the social and psychological motivations of the international fashion consumer and the specialist areas of consumer trends and customer relationship management. You will examine the impact of economics and politics on consumers nationally and internationally and the differing influences that society and culture have on decision-making. You will explore how modern technology is changing the relationship between industry and consumer within a global context and how these translate into products and services in fast-moving consumer markets.
Fashion Trends, Buying and Distribution	This module develops your knowledge and understanding of the formation of fashion trends and their impact on the fashion buying process. You will learn about the use of global supply chains to ensure the delivery of fashion product to the consumer. The module will contextualise the emergence of trend analysis, its impact on the process of developing products and services, and how this translates through to marketing and sales channels. You will study aesthetic, economic, social and cultural impacts on trends and how innovations in materials, technology and construction techniques affect trends. You will develop an appreciation of how technological developments and resulting consumer demand are challenging established systems and distribution channels across mainstream and luxury sectors, and how such changes are being absorbed into the buying function.

You will choose one module from the following.

Module Title	Overview
Fashion PR and the Fashion Show	The aim of this module is to develop your knowledge, understanding and specialist skills in relation to International Fashion PR. Fashion PR plays a pivotal role in the marketing of fashion, communicating brand personality, developing brand awareness, managing brand identity and controlling image and communication. You will learn how to create a PR strategy and how to plan a PR campaign for a new and existing International fashion brands. The fashion show is one of the most significant events in the Fashion PR Calendar developing excitement amongst consumers, winning industry acceptance, and driving sales. You will gain knowledge of the historical and contemporary developments of fashion shows. You will explore how the show is used to maximise brand awareness and loyalty pre-, during and post event and you will critically analyse the effectiveness of different models of fashion presentation.
Luxury Goods	In this module, you will critically analyse the global luxury goods industry, its different sectors, and the key players. You will also analyse the strategic development of products, brands, and synergies in relation with mature and growing markets. You will learn how to devise and implement an innovative strategic vision and brand principles for a luxury product that encompasses all the aspects explored during the course.
Regent's Connect (language elective)	Regent's Connect is a language and cross-cultural elective module available to the student community at Regent's. You can choose from Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English. This module is designed to broaden your education, enhance your CV and give you those extra attributes employers are looking for. You'll gain valuable life skills such as the ability to communicate across cultural and linguistic boundaries, as well as developing resilience and self-awareness. In an increasingly interconnected world, knowledge of a foreign language can help to facilitate transactions and provide skills which are crucial for success in a multicultural environment. Cultural sensitivity and intelligence will enable you to have more rewarding social interactions with people who have a different identity from your own and increase your career prospects.

You will choose one module from the following.

Module Title	Overview
Entrepreneurship and Luxury	This module combines ideas and concepts from the fields of Entrepreneurship and Innovation to create a learning environment that allows you to deconstruct taken-for- granted tools, theories and practices by thinking-out of the box to create proactive solutions to contemporary business problems. This as an elective module that will enable you to use knowledge and skills acquired from other modules to identify and develop innovative entrepreneurial business solutions in luxury brands.
Fashion Retail Marketing	The fashion retail sector is a vibrant, dynamic and ever-changing marketplace. Perhaps no other industry is being transformed by the hands of technology as much as retail. The challenge to brand values, increased competition, lowering price points, through to socially-empowered consumers making research informed choices are placing new demands on retailers to embrace change and get it right. Considerable creativity and innovation is re-invigorating our physical shopping experience, as major retails focus on providing a complete experience to consumers that in engaging, memorable, price considerate and convenient. In this module, you will deepen your knowledge of the fashion retail sector through both theory and primary research in the dynamic fashion capital of London. You will gain knowledge of the fashion retail environment, looking at the physical store, through to the latest development in e- commerce. A forward looking module, you will explore the latest trends within Fashion retail marketing, including story selling, augmented shopping floors, through to data driven visual merchandising.
Regent's Connect (language elective)	Regent's Connect is a language and cross-cultural elective module available to the student community at Regent's. You can choose from Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English. This module is designed to broaden your education, enhance your CV and give you those extra attributes employers are looking for. You'll gain valuable life skills such as the ability to communicate across cultural and linguistic boundaries, as well as developing resilience and self-awareness. In an increasingly interconnected world, knowledge of a foreign language can help to facilitate transactions and provide skills which are crucial for success in a multicultural environment. Cultural sensitivity and intelligence will enable you to have more rewarding social interactions with people who have a different identity from your own and increase your career prospects.

You will choose one module from the following.

Module Title	Overview
Dissertation	In this module, you will undertake research to produce a dissertation on a topic related to International Fashion Marketing. At the end of the module, you will submit a dissertation report. This is the final module in the programme and builds upon what is learnt in the previous modules to allow the opportunity to apply that knowledge through research into an international fashion marketing topic of interest. The main aims of this module are to give you the opportunity to demonstrate your abilities to formulate a research question in your chosen area, to gather and select data, literature and other research material in order to answer the question through critical analysis and evaluation of your research, and to communicate the findings by presenting a coherent argument in an appropriate academic style.
Individual Consultancy Project	The Individual Consultancy Project is a major research-based activity. It is the final stage of the master’s degree and provides you with the opportunity to demonstrate that you have gained the knowledge, understanding, conceptual awareness and skills to plan and conduct a research project worthy of achievement at this level. It should demonstrate your ability to identify an area or topic suitable for research: to set aims and research objectives; devise an appropriate research methodology; locate, assimilate, organise and critically analyse relevant primary and secondary data and relevant authoritative literature in the field; draw conclusions based on sound judgement; and where appropriate make relevant recommendations and indicate areas for further research. The Individual Consultancy Project has a fashion brand/company focus. Students can opt to complete a negotiated work placement as part of the Project. Work placements are self-generated with support from the Careers and Business Relations Department, and should involve assisting a fashion business or company in a particular area that relates to the taught modules on the MA International Fashion Marketing.

Module Title

Overview

Dissertation

In this module, you will undertake research to produce a dissertation on a topic related to International Fashion Marketing. At the end of the module, you will submit a dissertation report. This is the final module in the programme and builds upon what is learnt in the previous modules to allow the opportunity to apply that knowledge through research into an international fashion marketing topic of interest. The main aims of this module are to give you the opportunity to demonstrate your abilities to formulate a research question in your chosen area, to gather and select data, literature and other research material in order to answer the question through critical analysis and evaluation of your research, and to communicate the findings by presenting a coherent argument in an appropriate academic style.

Individual Consultancy Project

The Individual Consultancy Project is a major research-based activity. It is the final stage of the master’s degree and provides you with the opportunity to demonstrate that you have gained the knowledge, understanding, conceptual awareness and skills to plan and conduct a research project worthy of achievement at this level. It should demonstrate your ability to identify an area or topic suitable for research: to set aims and research objectives; devise an appropriate research methodology; locate, assimilate, organise and critically analyse relevant primary and secondary data and relevant authoritative literature in the field; draw conclusions based on sound judgement; and where appropriate make relevant recommendations and indicate areas for further research.

The Individual Consultancy Project has a fashion brand/company focus. Students can opt to complete a negotiated work placement as part of the Project. Work placements are self-generated with support from the Careers and Business Relations Department, and should involve assisting a fashion business or company in a particular area that relates to the taught modules on the MA International Fashion Marketing.

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

Not received your results yet?

That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.

There's still time to submit an application. Get in touch, we'd love to hear from you.

Step 1: Apply

You can apply in the following ways:

Apply through our website

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to [email protected].

Copies of academic transcripts and certificates from all university studies (i.e. undergraduate degree)
One letter of academic recommendation
A copy of your CV/resumé showing your work experience, if applicable.
A 500-700 word personal statement outlining the reasons for applying to your chosen programme. This should demonstrate an understanding of a current issue relevant to the subject, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
A copy of your passport photograph (ID) page
If you are not a native English speaker, proof of your English proficiency

For some of our programmes, the selection process may include an interview. Interviews can take the form of a one-to-one interview or group interview. These are generally conducted on campus but may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 2: Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email.

Step 3: Accepting your offer

If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please see here for information on how to pay.

Step 4: After you have accepted your place

Closer to the start of the term the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies.

For further information, please visit our scholarships and funding page.

Fees

Tuition fees

September 2022 entry: £19,500

January 2023 entry: £20,500

Non-refundable advance deposit

Home/EU students: £1,000

Non-EU students: £4,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources.

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as Summer programmes) that you choose to participate in outside of the tuition offered as part of the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 for the year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

An initial non-refundable advance deposit paid when you accept your offer of a place
The advance deposit is allocated against the first term’s fees
Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Calculating fee increases

The University sets tuition fees on an annual basis in line with the University's financial year which runs from 1 August to 31 July
The fees quoted here are for one academic year of study
For students starting their programme in January the programme spans two separate financial year accounting periods. Fees for the different teaching terms are calculated separately in line with fees charged in each financial year
Fees for subsequent years of study are subject to fee inflation
The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
All fee increases are subject to approval of the Trustee Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

Teaching and assessment

As a small university, we centre our teaching around your individual goals – identifying the skills and support you need to thrive. Our small, interactive classes ensure you’ll have a high level of contact with tutors, enabling you to build upon your individual strengths and interests.

You'll be taught through a combination of:

Lectures – larger group sessions
Seminars – small, interactive groups
Masterclasses – group discussions with guest practitioners

Teaching staff

You'll learn from academic staff who live and breathe fashion and design, offering new insights into the latest trends and the chance to apply your learning practically.

They include marketing and PR professionals, journalists, merchandising experts, stylists and buyers who continue to work in this flourishing sector alongside teaching. Their knowledge and experiences ensure classes are shaped by current industry practices and reflect the changing agendas of the fashion and design industry.

You'll also hear from prominent guest speakers and collaborate closely with successful brands, designers and magazine editors, who'll provide real-world projects for you to work on – from product launches to fashion shows, charity events and photoshoots. Our students have recently worked with:

Alejandra Caro, Marketing Director at Harrods
Andrew Maag, Former CEO at dunhill
Deborah Bee, Formerly at Vogue and Marketing Head at Harrods
Sophia Lai – Creative Director of In Bed With You

[Images below]

Events & opportunities

Studying in the city gives you the chance to get involved with a wide variety of campaigns, shoots, collaborations and events, and you’ll be encouraged to regularly visit exhibitions, enter competitions and join internships – developing new relationships and gaining first-hand experience.

Contact hours and expected workload

In Terms 1 and 2, the typical contact hours for a 20 Credit module is 60 hours per term (approximately 5 hours per week). 60 Credits are taken per term. Weekly contact may vary from module to module. Term 3 is a predominately self-directed term, with individual supervision involving a one-hour weekly meeting.

Academic Calendar

Methods of assessment

This course focuses entirely on coursework, with no exams. Instead, your skills and knowledge will be assessed through practical work, presentations, projects and creative realisation – as well as essays, reflective writing, written analyses, reports and research.

Students with disabilities

We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions.

We ask that you speak with Student Registry and our Disability team as early as you can, to enable us to support you. Find out more about our disability support and contact us.

Breakfast at Harrods with Alejandro Caro

Breakfast with Alejandra Caro, Marketing Director at Harrods

Andrew Maag breakout session with students

Andrew Maag, CEO dunhill, hosts exclusive breakout session

Former Vogue Editor, Deborah Bee, meets with MA Fashion students

Sophia Lai, luxury brand founder, presents to MA Fashion students

Entry requirements

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

Minimum entry requirements for Level 7 students

One of the following qualifications:

Minimum second class UK undergraduate degree
Equivalent international qualifications as deemed acceptable by the University
Exceptional entry will be assessed on case by case basis by academic referral only based on:
- An undergraduate degree lower than 2:2 plus one year of relevant work experience
- No undergraduate degree but three years of relevant work experience

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

Hold a minimum of two years’ relevant work experience
Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
Be prepared to attend an interview with the Postgraduate Admissions Panel

English Language requirements

English is our language of instruction and we require proof of your English proficiency. You can demonstrate your English proficiency with:

IELTS: Overall score of 6.5, with 5.5 or above in all 4 component parts
PTE Academic: Overall score of 58, with 51 or above in each individual component
TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)
A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
International Baccalaureate: Grade 5 in A1 or A2 English at Higher or Standard Level

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

Regent's English Proficiency Test (REPT)

We provide an online English diagnostic test known as the Regent’s English Proficiency Test (REPT). This test must be booked in advance. To find out more information and to book a test, please visit the REPT page. The REPT test is currently free of charge.

Careers

You'll participate in a wide range of industry-focused events, activities and collaborations while you're at Regent's – providing inspiration and opportunities for you to network and forge professional relationships with industry experts.

You'll graduate with the practical and intellectual skills needed to become a successful fashion marketing manager or director, ready to join an international brand or launch your own enterprise. Many graduates start their own businesses, while others have gone on to work for luxury brands including:

Burberry
Louis Vuitton
Jaeger
Ralph Lauren
Vivienne Westwood

Your guide to finding a fashion internship.

International Fashion Marketing

MA

Overview

Structure

Core modules

Elective modules (Term 1)

Elective modules (Term 2)

Elective modules (Term 3)