Develop the strategic insight to become a leader in global fashion marketing.
In today’s interconnected world, fashion marketers play a crucial role in shaping new trends, navigating markets and driving brand success. Created alongside industry leaders, this strategic course explores the intricacies of international fashion marketing – expanding your understanding of business and marketing theory before applying this knowledge to the global fashion marketplace.
You’ll examine fashion as part of a broader cultural and digital economy, learning how it communicates identity, culture and community across different global markets. You'll develop a deeper understanding of how marketers craft compelling narratives, produce immersive experiences and drive consumer desire.
Discover more about what makes Regent's special.
Studying as part of a creative community in one of the world’s leading fashion capitals, you’ll become fluent in the terminology, challenges and realities of the global marketing and fashion industries. You’ll explore disruption and innovation across the sector, learn to drive new opportunities, and develop the skills and confidence to think creatively and strategically across products, platforms and markets – meeting the high expectations of global fashion organisations.
Looking at a range of case studies, you’ll learn how brands have strategically developed multi-million-pound empires and expanded beyond fashion into beauty, fragrance, sport, travel and lifestyle.
You’ll grow your understanding of marketing activities and processes, focusing on strategic planning, storytelling, branding, PR and experiential global marketing – including how European luxury brands can expand into emerging markets like China, India and the Middle East while navigating cultural nuances and global-local brand tensions.
Topics including environmental responsibility, ethical production and circular fashion are increasingly shaping marketing strategies across the sector. You'll consider anthropology, diversity and sustainability – analysing the psychological motivations that drive consumer behaviour, as well as the influence of politics, economics, culture and technology on their purchasing decisions.
You'll also explore how luxury brands position themselves and navigate the tension between maintaining exclusivity and achieving global growth.
Working with leading brands, you'll develop your ability to interpret client briefs, exercise your creativity, pitch ideas and implement new tactics and strategies across retail, distribution, buying and merchandising. You’ll also improve your interpersonal skills, learning to be curious, adaptable, communicative and professional. Recently, students have collaborated with Mulberry, Soho House, Harrods, Boodles, Agnès b and more – building their portfolio as well as their professional network.
You can also apply to join our Luxury Lab consultancy series: an extra-curricular project giving you the chance to collaborate with a small group of students across the University on a real challenge a luxury brand is facing. Recent partners have included Estée Lauder Companies, Laurent Perrier and Fortnum & Mason.
In your second term, you’ll join an inclusive European study trip, where you’ll delve into the fashion marketing sector overseas. Recently students have visited:
Paris, France
Florence, Italy
In your final term, you’ll design and complete your own research project – applying your knowledge to a fashion marketing area of interest. This forms a significant part of your professional portfolio – demonstrating your strategic thinking and creative approach to future employers. Previously, students have investigated the strategies Western brands use to establish markets overseas, the role of storytelling in shaping consumer attitudes of sustainable brands, and the impact of influencers on Gen Z purchase decisions.
You’ll graduate with the knowledge and skills to implement marketing campaigns and strategies across a variety of brands, businesses, platforms, and markets. Graduates have had international careers in fashion marketing, communications and strategy at leading brands including Harvey Nichols, Louis Vuitton, Christian Dior and Coty Beauty.
With London on your doorstep, you’ll have opportunities to visit leading events, agencies and fashion houses, and work with brands at the cutting edge of fashion marketing.
Students regularly take part in guided retail ‘safaris’ across the city – visiting concept stores such as Dover Street Market, department stores, pop-ups, boutiques and vintage markets to analyse how brands communicate identity, experience and value to consumers.
Recently, students have:
Our partnership with Walpole, the UK’s official trade body for the luxury sector, provides unparalleled access to some of the best-known fashion brands, who occasionally offer our students internships and help to facilitate fascinating guest lectures on campus.
Recent speakers include:
We put you in the driving seat – shaping your education from day one:
Course is subject to validation.
Please note, we’ve recently changed the modules and structure of this course. View an archive of the previous course here and the previous course specification here.
Applying to Regent's is quick and easy. We accept direct applications year-round and there's no application fee. If you haven't received your exam results, you can still apply and we'll issue you with a conditional offer. You just need be clear in your application which qualifications you're currently studying for.
During the application process, you'll have the chance to upload supporting documents, including:
Credit transfer
If you’ve already studied part of your degree elsewhere, you may be able to apply for Recognition of Prior Learning (RPL) and join your new course at an advanced entry point. To apply for RPL, you'll need to state this clearly in your application and provide us with the certificates, transcripts and module descriptions for your previous course.
You can expect to receive a decision on your application within 10 working days. We'll assess whether you meet our entry requirements and will notify you of our decision via email. UCAS applicants will also receive official notification via the UCAS system.
For some of our courses, the selection process may include an interview or audition. They can take the form of a one-to-one interview, a group interview or a portfolio review, which may be conducted by telephone or online. Arrangements of these are made between you and the Admissions department.
If you wish to accept your offer, you must pay your (non-refundable) advance tuition fee deposit. This will confirm your place. Here's how.
Closer to the start of term, our Admissions team will send instructions regarding your registration process. This will include information on completing your online enrolment before you arrive, as well as a checklist of documents you'll need to bring with you to campus.
If you're an overseas student, you'll likely require a visa to study in the UK. Here's how to apply.
There are a wide variety of funding and scholarship opportunities to help you finance your studies. For more information, please visit our scholarships and funding page.
Tuition fee:
Non-refundable advance deposit:
September 2026 or January 2027 start:
Read more about tuition fees.
When do I need to pay?
If you receive an offer for a course, you’ll receive a pro forma invoice. To accept your offer and secure your place, pay your deposit payment as soon as possible.
The remaining portion of your first year’s tuition fees will be due when you enrol. At this time, you’ll receive your invoice for the full year. You can choose to pay for the year in full before the start of your first academic year or in two instalments, spread out across the academic year. The dates of these instalments will be determined by when your course starts.
What do fees include?
Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.
What other costs should I budget for?
You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of your course.
The library holds a limited number of copies of core textbooks and where possible in e-format. You will be encouraged to purchase your own textbooks and will need to budget approximately £80-£100 per year, depending on your course.
At Regent's, you’ll have the freedom to explore your interests in a dynamic, supportive and collaborative environment with interactive classes, industry opportunities, specialist facilities and tailored careers advice – ensuring you develop the skills, experience and confidence you need to secure your dream job.
You'll engage in exciting learning experiences that encourage collaboration and self-expression. Classes incorporate:
Based in London, you'll also have opportunities to meet industry leaders and employers through guest lectures, live briefs, events and field trips.
You’ll have 18 hours per week of timetabled teaching. Outside your classes, you'll work on assignments both independently and collaboratively with classmates. This involves further reading, research and reflection, as well as preparation for workshops and assessments.
You'll be taught by designers, illustrators, stylists, buyers, photographers and brand experts who have extensive global experience as both academics and industry practitioners. They’ve published journals, books, news articles and magazine columns, appeared on documentaries and been quoted in outlets from Forbes to the Financial Times. Their knowledge and experience ensure classes are always shaped by the latest technologies and trends. You’ll also:
You’ll be assessed via strategic reports, marketing plans, campaign proposals, presentations, pitches, creative briefs, case study analysis and more. It's important to us that your learning is inclusive, engaging and authentic – that’s why our assessment types are varied, dynamic and built around real-world ways of working.
We welcome and support students with a wide range of disabilities and health concerns. Please speak to us as soon as possible, so we can provide the help you need.
We're interested in your potential, as well as your prior achievements – and we review each application comprehensively on its own merit. You'll need one of the following qualifications:
Accreditation of Prior Experiential Learning
We also welcome applications from students who don't meet our usual entry requirements. To be accepted for exceptional entry, you must:
You'll need to provide us with:
This will be assessed on a case-by-case basis, by academic referral only.
For more guidance on international entry requirements, visit our international students page.
Minimum English proficiency requirement through one of the following qualifications (or equivalent):
| Qualification | Subject | Grade |
|---|---|---|
| GSCE* | English | C (4) |
| IB SL or HL* | English A | 4 |
| IB HL* | English B | 5 |
| US HSD (studied in a majority English-speaking country)* | Grade 11 and above in English | C |
| IELTS* | Academic | Overall score of 6.5, with 5.5 or above in each component |
| UG degree | From English-speaking countries – defined by the UKVI | Second class |
Please note, we do not accept home/online editions of English language tests.
We also offer our conditional offer holders a free, online diagnostic test known as Password Skills Plus. This must be booked in advance. Discover more.
*Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals.
You'll graduate with the creative, critical and strategic skills to build and implement international marketing strategies.
With expertise in storytelling, branding and innovative campaign development, you'll leave Regent's with the creative, critical and strategic skills to build and implement international marketing strategies for major international brands, family businesses or your own enterprise.
Careers could include:
Digital marketing
Brand management
Public relations
Product development
Creative directing
Social media
Client development
Merchandising
E-commerce
Website production
Content creation
Our graduates have worked at:
Your guide to finding a fashion internship.
After you've completed your course, you may be eligible to apply for a Graduate visa. This enables you to work, or look for work, in the UK for up to 18 months after you leave Regent's, without the pressure of having to secure a job immediately – applying your skills and advancing your career with valuable experiences and industry connections.
Feeling overwhelmed about your career path? Our Careers team is here to provide tailored advice and support every step of the way, as well as lifelong access to invaluable resources.
At Regent’s, you’ll learn to lead and innovate in fast-changing environments. Beyond your compulsory core modules, you’ll choose electives that challenge your thinking:
Classes are dynamic, collaborative and varied – blending academic study with live challenges, industry projects and insights from leading experts.
Read more about how you'll learn and view your elective modules (subject to availability and change).
You can choose to start in either September or January. No matter which intake you choose, you’ll complete three terms. For September starters, these are autumn, spring and summer, lasting 12 months. January starters take a break over summer and complete an extra autumn term. Therefore, this lasts slightly longer: 16 months.
The structure below depicts a September start. January starters will complete the same modules, but in a slightly different order.
| Module title | |
|---|---|
| Fashion Storytelling, Communication and Community |
This module explores how fashion brands strategically construct and communicate meaning across platforms and consumer touchpoints to achieve competitive advantage in the global marketplace. You'll examine how Integrated Marketing Communications (IMC) shapes coherent brand narratives across international markets, and how fashion communications drive global storytelling, reputation management and cross-cultural engagement. Central to the module is the PESO model (Paid, Earned, Shared and Owned media), used as a strategic framework for planning, integrating and distributing fashion communications. You'll study how contemporary fashion PR orchestrates complex, coded exchanges across territories to prevent fragmented messaging, cultural misalignment or “vampire creativity”, where campaigns or celebrity partners overshadow the brand itself. Rather than simply selecting tools, the module emphasises the rationale and objectives behind channel-specific and personalised content designed to deliver the intended brand message and to make the campaign as critical to success as the fashion product itself. The module also outlines the importance of all stages within the marketing planning process, from the audit, through strategic decision making to implementation of plans and how global audiences engage with fashion through different platforms, values and aesthetic codes; across international editorial landscapes, regional influencer and creator economies, global fashion weeks and culturally specific brand activations. While KPIs and audience analytics are used to evaluate performance, equal emphasis is placed on creative and cultural judgement: translating global strategy into locally resonant narratives, choosing appropriate regional channels and collaborators, and applying persuasion principles across Western and non-Western markets. Ultimately, you'll gain confidence to design strategic, culturally literate and sensitive international fashion communication campaigns. |
| Global Fashion Consumer Insights | This module examines fashion through the eyes of the global fashion consumer and studies the deeply emotive reasons behind what makes people buy. Fashion is examined as both a commercial system and cultural force that can reflect and shape identity, social belonging, and collective experience. You'll analyse how and why individuals and groups use fashion to express values and navigate social relationships while considering the wider cultural, political and economic implications that influence consumption. The fashion consumer is positioned as both an individual decision-maker and a participant in collective, value-signifying practices. You'll explore how identities, lifestyles and reference groups influence purchasing behaviour and self-expression and how brands harness these dynamics. Consumer Culture Theory (CCT) provides a core analytical framework, enabling critical evaluation of the ideological, social, and cultural practices shaping fashion consumption across global contexts. Concepts including conspicuous consumption, commodity fetishism, and globalisation, are applied to understand how meaning is created and circulated. Cross-cultural consumer behaviour is explored using Cultural Dimensions frameworks, enabling students to analyse how cultural values and social norms shape purchasing decisions across international markets. This supports the development of culturally aligned brand communication strategies for diverse demographics. You'll undertake applied consumer research, using qualitative and quantitative methods to collect, interpret, and evaluate data, informing segmentation, targeting, and positioning strategies. The module also examines how consumer insight underpins data-driven micro-segmentation, AI-enabled personalisation, digital behaviour and end-to-end consumer journey analysis, building competitive advantage. Together, these perspectives develop a strategic and innovative approach to the future challenges of global fashion marketing. |
| Masters' Perspectives | This module will develop your advanced academic skills as you grow as an independent thinker and researcher. Through the distinct lens of your subject field, you will explore advanced critical thinking and analytical skills, and develop your ability to communicate complex ideas, develop research questions and plan to reach ambitious objectives with maximum impact and clarity. |
| Language or Special Elective | Choose between a language module or an elective module. Scroll to the top of the page to find a link to our full list. |
| Module title | |
|---|---|
| Fashion Branding: Culture and Narrative | This module equips you with the strategic and creative skills needed to develop emotionally resonant fashion branding strategies that connect with consumers across cultural, geographic and digital landscapes. You're encouraged to look beyond fashion products to understand brands as immersive cultural experiences with powerful value propositions and explore how emotional bonds between consumers and brands drive consumer-based brand equity and amplify the effectiveness of all marketing activity. Central to this relationship, is a confident and clearly articulated brand identity, grounded in authentic mission, vision and values, and activated through coherent communication guidelines. In an increasingly competitive fashion industry, you'll examine how intangible assets such as brand values, storytelling and immersive world-building have become as critical as the product itself. You'll also consider how contemporary consumers want to participate in brand universes and contribute to evolving brand narratives across lifestyle, culture, and experience. You'll develop fashion brand building strategies and learn how to reposition within wider cultural and commercial contexts while remaining aligned with core proposition. A key focus is strategic repositioning, where you'll identify perceptual gaps and category shifts to uncover attractive new market opportunities. Using frameworks such as Kapferer’s Brand Identity Prism, you'll redefine brand identity and construct compelling, enduring contemporary narratives. Finally, you'll analyse how cohesive branding strategies incorporating brand-led touchpoints, content strategy and consistent on-brand messaging build consumer-based brand equity and invite consumers into the brand story, transforming fashion businesses into enduring cultural empires. |
| Live Lab: Industry Project | This module requires you to dive into practitioner mindset and respond to a genuine business problem working alongside a global fashion brand. This project is rooted in the realities of the international fashion industry, where brands must adapt quickly to shifting consumer behaviours, emerging technologies and evolving cultural and commercial landscapes. By studying emerging marketing trends, changing consumer behaviours and future opportunities – and extensively researching brand KPIs, targets and objectives – you'll move from insight to action, developing a creative solution that aligns with both brand strategy, commercial awareness and the evolving global fashion landscape as it shifts increasingly towards more sustainable practices, greater digital engagement and changing consumer expectations. Learning takes place through industry-led workshops, guest talks and collaborative working, supporting the use of strategic thinking, critical analysis and practical and professional communication. You'll explore emerging market trends in sectors within and beyond the fashion industry, consider future opportunities and changing practices and be encouraged to try tactical plans, considering “what’s next?” and “what if?” in the field of fashion marketing. The module will culminate in the production and presentation of ideas to the fashion client designed to be actionable, relevant and future-focused. |
| Professional Perspectives | This module will help you to define and develop your professional identity and build career objectives. You'll explore the skills you need to succeed in the contemporary workplaces (including large organisations and start-ups), explore professional communications, project management, collaboration, entrepreneurial and creative thinking, active personal and professional reflection. You’ll also learn strategies for how to plan your career, aware that concepts of work will become increasingly more fluid as time goes on. |
| Language or Special Elective | Choose between a language module or an elective module. Scroll to the top of the page to find a link to our full list. |
| Module title | |
|---|---|
| Final Major Project | The Final Major Project is the culmination of your master’s course. You'll integrate and apply the knowledge, experiences and thinking you've developed to a project that you conceive and design. Your project should ideally be focused on your next professional steps – it can form part of your portfolio as you move towards work, further study or setting up a new business. It may be based on conducting research, solving a practical problem, or creating an artefact – or it may be a combination of all three. Whichever approach you choose, you will critically record and reflect on your intellectual, creative and investigative processes in detail. While you’ll have the support of your course tutors and an academic supervisor, as a postgraduate student you’ll be expected to develop and prove your ability to operate independently in both academic and professional settings. |
'I really enjoyed my time at Regent’s. I learned so much and met some amazing people. It's been so beneficial to study in London too – it’s full of creativity and made it possible for me to get my dream job, which I'm so grateful for'. Emma Pearson, MA International Fashion Marketing alumna
