International Fashion Marketing

Overview

Developed in consultation with industry experts, this course will train you to become a leader in international fashion marketing. 

You'll gain a thorough grounding in marketing theory and practice (learning how to
be innovative, ethical and adaptable) and apply your knowledge to the global fashion marketplace – growing your understanding of the industry’s processes, from trend forecasting to distribution.  

Working from live briefs with real clients, you'll develop integrated fashion marketing strategies, explore sources of disruption and innovation and learn how to monopolise opportunities that these changes present, while building your leadership skills and
your ability to think creatively and analytically.  

To expand your understanding further, you'll have opportunities to study abroad in a European fashion capital; collaborate with brands, designers and magazine editors; and attend workshops and masterclasses with leading industry players, who each offer an unparalleled perspective on the fashion industry. Recently, students have heard from: 

• Alejandra Caro, Marketing Director at Harrods 
• Andrew Maag, Former CEO at dunhill
• Deborah Bee, Formerly at Vogue and Marketing Head at Harrods
• Sophia Lai – Creative Director of In Bed With You

In your final term, you’ll complete a consultancy project – applying your knowledge and conceptual awareness to a fashion marketing research project.

Graduate with the knowledge and creative skills to build and implement international marketing strategies. Many of our graduates launch successful careers, working across the world for fashion brands including AllSaints, Burberry, Ralph Lauren, Jaeger, Saks and Vivienne Westwood.

Learn in London – the UK's fashion capital

Why study Fashion Marketing in London? Studying in the heart of London, you'll have plenty of opportunities to visit influential fashion houses and marketing agencies – working on live briefs and devising strategies for fashion shows, events, campaigns and photoshoots, while building a network of contacts and creating a professional portfolio.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Download Programme Specification

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

Not received your results yet?

That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.

There's still time to submit an application. Get in touch, we'd love to hear from you.

Step 1: Apply

You can apply in the following ways:

• Apply through our website

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to [email protected].

• Copies of academic transcripts and certificates from all university studies (i.e. undergraduate degree)
• One letter of academic recommendation
• A copy of your CV/resumé showing your work experience, if applicable.
• A 500-700 word personal statement outlining the reasons for applying to your chosen programme. This should demonstrate an understanding of a current issue relevant to the subject, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
• A copy of your passport photograph (ID) page
• If you are not a native English speaker, proof of your English proficiency

For some of our programmes, the selection process may include an interview. Interviews can take the form of a one-to-one interview or group interview. These are generally conducted on campus but may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 2: Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email.

Step 3: Accepting your offer

If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please see here for information on how to pay.

Step 4: After you have accepted your place

Closer to the start of the term the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies. For more information, please visit our scholarships and funding page.

 

Fees

Tuition fees

• January 2023 entry: £20,500 for the academic year (read more)
• September 2023 entry: £20,500 for the academic year (read more)

Non-refundable advance deposit

Home/EU students: £1,000

Non-EU students: £4,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. 

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as Summer programmes) that you choose to participate in outside of the tuition offered as part of the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 for the year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

• An initial non-refundable advance deposit paid when you accept your offer of a place
• The advance deposit is allocated against the first term’s fees
• Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Calculating fee increases

• The fees quoted here are for one academic year of study. The University sets fees annually.
• For students starting their programme in January the programme spans two separate financial year accounting periods. Fees for the different teaching terms are calculated separately in line with fees charged in each financial year
• Fees for subsequent years of study are subject to fee inflation

• The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes. The University reserves the right to alter fee levels.

Teaching and assessment

At Regent's you’ll have the freedom to explore your interests in a supportive and nurturing environment with interactive classes, regular one-to-one contact with tutors, specialist facilities, industry opportunities and tailored careers advice – ensuring you develop the skills, experience and confidence you need to succeed.

We centre our teaching around your individual goals, identifying support you need to thrive. You'll be part of a collaborative environment, that brings all the nuances of fashion marketing to life in the classroom: facilitating creativity, innovation and teamwork as you explore current issues and propose solutions to real problems.

You’ll pair deep industry knowledge with hands-on experiences, taking part in a blend of learning formats to give your studies context:

• Seminars and lectures
• Practical workshops and creative labs
• Industry masterclasses 
• Business bootcamps and simulations 
• Live briefs and consultancy work 
• Industry placements 

Contact hours – In a typical week in Term 1 and Term 2, you'll attend around five hours of lectures and seminars per week. Term 3 is a predominately self-directed term, with individual supervision involving a one-hour weekly meeting.

Teaching staff

You'll be taught by a range of marketing leaders and research-active academics, who regularly collaborate with luxury brands and agencies, and have work published in journals. Their knowledge and experience ensure your classes are shaped by the most current industry practices.

You'll also hear from prominent guest speakers and collaborate closely with successful brands, designers and magazine editors, who'll provide real-world projects for you to work on – from product launches to fashion shows, charity events and photoshoots. Our students have recently worked with:

• Alejandra Caro, Marketing Director at Harrods 
• Andrew Maag, Former CEO at dunhill
• Deborah Bee, Formerly at Vogue and Marketing Head at Harrods
• Sophia Lai – Creative Director of In Bed With You

You'll also be allocated a personal tutor, who'll meet you on a one-to-one basis at various stages throughout the year to provide you with guidance and advice to support your personal and professional development.

We're really proud of the global nature of our courses, and our tutors also reflect this ethos – coming from a wide variety of countries and cultures across the world. In every way, you'll feel part of a global family.

Events & opportunities

Based in London, you'll also have opportunities to meet employers through guest lectures, live briefs, field trips and industry visits – giving you insights into the world of fashion marketing and enabling you to put theory into practice.

You'll have the chance to get involved with a wide variety of campaigns, shoots, collaborations and events, and you’ll be encouraged to regularly visit exhibitions, enter competitions and join internships – developing new relationships and gaining first-hand experience.

Independent learning

Throughout the course, you'll be expected to undertake extra reading, research, revision and reflection, as well as preparing work for workshops, and working collaboratively with other students in preparation for assessment.

Method of assessment

This course focuses entirely on coursework, with no exams. Instead, your skills and knowledge will be assessed through practical work, presentations, projects and creative realisation – as well as essays, reflective writing, written analyses, reports and research. It's important to us that your learning and assessment is:

• Inclusive – fostering a student-focused approach
• Engaging – encouraging interaction and participation
• Authentic – based on real business challenges

Disability support

We welcome and support students with a wide range of disabilities and health concerns, including learning difficulties, visual and hearing impairments, mental health difficulties, autism conditions, mobility difficulties and temporary or chronic health conditions. 

Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as possible to enable us to support you. Find out more about our disability support and contact us.

Entry requirements

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

Minimum entry requirements for Level 7 students

One of the following qualifications:

• Minimum second class UK undergraduate degree
• Equivalent international qualifications as deemed acceptable by the University
• Exceptional entry will be assessed on case by case basis by academic referral only based on:
  - An undergraduate degree lower than 2:2 plus one year of relevant work experience
  - No undergraduate degree but three years of relevant work experience

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

• Hold a minimum of two years’ relevant work experience
• Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
• Be prepared to attend an interview with the Postgraduate Admissions Panel

English Language requirements 

We require proof of English Proficiency. For example, we ask for:

Qualification	Subject	Grade
GSCE*	English	C (4)
PTE Academic		Overall score of 67, with 59 or above in each individual component
IB SL or HL*	English A	4
IB HL*	English B	5
US HSD (studied in a majority English-speaking country)*	Cumulative GPA	2.5
IELTS*	Academic	Overall score of 6.5, with 5.5 or above in all 4 component parts
UG degree	English-speaking country (as defined by UKVI)	Second class

*qualification satisfies the English language requirements of the UK Immigration and Visas (UKVI) for non-UK/Irish nationals.

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

Regent's English Proficiency Test (REPT)

We provide an online English diagnostic test known as the Regent’s English Proficiency Test (REPT). This test must be booked in advance. To find out more information and to book a test, please visit the REPT page. The REPT test is currently free of charge.

Careers

Throughout the year, you'll define and develop your career with dedicated one-to-one support from our Careers, Enterprise & Industry team. They'll help to organise industry placements and build life-long connections.

Graduate with the knowledge and creative skills to build and implement international marketing strategies and become a successful fashion marketing manager or director – ready to join an international brand or launch your own enterprise.

• AllSaints
• Burberry
• Louis Vuitton
• Jaeger
• Ralph Lauren
• Saks
• Vivienne Westwood

Your guide to finding a fashion internship.