Who you know matters just as much as what you know when it comes to securing a job after university, according to global recruiters.
New research from Regent’s University London and Obsurvant, which surveyed 552 hiring and recruitment decision-makers worldwide, reveals that personal connections are playing an increasingly important role in graduate employability.
The study found that 65% of recruiters are more likely to hire graduates who have been referred by someone they know, compared to those applying without a connection, highlighting that in today’s competitive job market, building professional networks can be just as important as academic achievement.
Rising concerns around graduate readiness
One of the biggest factors driving this trend is the increased perceived risk associated with hiring graduates. According to the research, 22% of recruiters believe graduates lack self-awareness, while one in five feel they are not adequately prepared for the realities of working life.
As a result, employers are turning to trusted networks to reduce uncertainty. Over half (58%) said hiring someone they know helps alleviate these concerns, while 41% believe referrals help minimise hiring risks.
These findings build on wider research showing that many employers feel graduates are not fully work-ready, with 80% believing there is a lack of preparedness for the workplace.
The growing value of networks and experience
Recruiters are also placing greater importance on the opportunities graduates have to build connections during university. One in five said applicants are more likely to be successful if their university offers access to industry partners or hands-on work experience.
Networking is not only seen as a way to secure a role, but also as a key factor in long-term success. Seven in ten recruiters (70%) said graduates who engage in networking opportunities are better prepared for the workplace, reflecting the growing importance of soft skills such as communication, confidence and relationship-building.
A long-term shift in hiring trends
This emphasis on connections is expected to continue, with 18% of recruiters saying that having an established professional network will become even more important for graduate employability over the next five years.
At the same time, employers are placing increasing weight on soft skills and practical experience. Many now prioritise these skills over academic achievements, highlighting a shift in what it takes to succeed after university.
Preparing students for future careers
Professor Geoff Smith, Vice-Chancellor and CEO at Regent’s University London, commented:
‘The graduate job market is more competitive than ever, so it’s crucial that institutions prepare candidates for the realities of modern business to give them the best possible chances of securing the roles they deserve.
While good grades and theoretical knowledge remain important to prove competence, strong networks and practical experience play an equally significant role in helping graduates to stand out.
We’re proud to support our students with industry placements and direct access to global organisations and industry leaders. Establishing these valuable connections, alongside developing a clear understanding of how businesses operate, prepares students for the workplace and enables them to thrive in their chosen careers.’