Programme details

  • Next start date: Sep 2023
  • Study: Full-time
  • Duration: 12 months


This course blends scientific theory with modern marketing practices, giving you the skills to work as a future brand strategist, manager or market researcher. 

Developed by a team of chartered marketers and psychologists, it not only embraces traditional psychological theories but also touches upon new disciplines including digital anthropology, behavioural economics and neuromarketing – helping you to stand out from the crowd.

You’ll explore a range of consumer cultures, learn how to use psychological techniques to identify changes in behaviour and implement new marketing strategies that reflect the fluctuating industry as well as consumers wants and needs – taking into account how cultural differences can affect branding, marketing and consumer behaviour.  

With access to a scientific laboratory on campus, you’ll be able to work on projects and experiments with classmates – testing theories, analysing data and creating innovative marketing solutions while perfecting your research skills and critical thinking. 

In your final term you’ll have undertake a marketing placement, solving real problems in a professional organisation. This will be followed by a traditional dissertation.

Graduate job-ready

Graduate with the ability to psychologically analyse situations and respond with creative marketing solutions – communicating effectively in complex, fast-moving environments. Your skills will suit a wide range of roles including branding, marketing, strategic analysis and developing business start-ups. Our students have secured placements at companies as diverse as Bulgari and a firm investigating AI.

This course is also accredited by the Chartered Management Institute (CMI) and, upon completion, you’ll receive a Level 7 Diploma in Strategic Management and Leadership Practice alongside your degree.

Download the Programme Specification

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

Not received your results yet?

That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.

There's still time to submit an application. Get in touch, we'd love to hear from you.

Step 1: Apply

You can apply in the following ways:

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application.These can be sent to the Regent’s Admissions Department via email to [email protected].

  • Copies of academic transcripts and certificates from all university studies (i.e. undergraduate degree)
  • One letter of academic recommendation
  • A copy of your CV/resumé showing your work experience, if applicable.
  • A 500-700 word personal statement outlining the reasons for applying to your chosen programme. This should demonstrate an understanding of a current issue relevant to the subject, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

For some of our programmes, the selection process may include an interview. Interviews can take the form of a one-to-one interview or group interview. These are generally conducted on campus but may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 2: Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email.

Step 3: Accepting your offer

If you wish to accept the offer, please pay the advance tuition fee deposit (non-refundable) to confirm your place. 

Please see here for information on how to pay.

Step 4: After you have accepted your place

Closer to the start of the term the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies. For more information, please visit our scholarships and funding page.


Tuition fees

September 2023 entry: £23,000 per academic year  (read more)

Non-refundable advance deposit

January 2023 entry: 

  • UK/EU students: £1,000
  • Non-UK/EU students: £4,000

September 2023 entry:

  • UK students: £1,000
  • International students: £4,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources.

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as Summer programmes) that you choose to participate in outside of the tuition offered as part of the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 for the year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

  • An initial non-refundable advance deposit paid when you accept your offer of a place
  • The advance deposit is allocated against the first term’s fees
  • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Calculating fee increases

  • The University sets tuition fees annually
  • The fees quoted here are for one academic year of study
  • Fees for subsequent years of study are subject to fee inflation
  • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes. The University reserves the right to alter fee levels.

Teaching and assessment

At Regent's you’ll have the freedom to explore your interests in a supportive and nurturing environment with interactive classes, regular one-to-one contact with tutors, specialist facilities, industry opportunities and tailored careers advice – ensuring you develop the skills, experience and confidence you need to succeed.

We centre our teaching around your individual goals, identifying support you need to thrive. You'll be part of a collaborative environment, that brings all the nuances of marketing psychology to life in the classroom as you learn to predict, and potentially even alter, human behaviour. 

You’ll pair deep industry knowledge with hands-on experiences, taking part in a blend of learning formats to give your studies context:

  • Seminars and lectures
  • Practical workshops and lab work
  • Industry masterclasses
  • Marketing bootcamps and simulations 
  • Group work and pitches
  • Live briefs and consultancy work 
  • Industry placements 

And, with access to a laboratory on campus, you’ll be able to work on experiments with classmates – testing theories, analysing data and perfecting your research skills: 

  • A dedicated laboratory with testing cubicles  
  • Lab computers with industry software: SPSS, NVIVO 
  • Qualtrics, ePrime and MATLAB software 
  • Eye tracker, olfactory testing and diffusion equipment  
  • Systems to record EEG, GSR, ECG, EOG, blood pressure, pulmonary response  
  • Recording and analysing psychophysiological data (BIOPAC)  
  • Test library with all major measures, batteries and questionnaires
  • Video recording and editing facilities

Based in London, you'll also have opportunities to meet employers through guest lectures, live briefs, field trips and industry visits – giving you insights into the world of marketing and psychology and enabling you to put theory into practice.

Contact hours – In a typical week, you'll attend up to 30 hours of lectures in the first term and 36 in the second. Supervisors are available to discuss projects during the third term, but you're required to meet for a progress update every two weeks at least.

Teaching staff 

You'll be taught by a range of marketing leaders and research-active academics, who regularly collaborate with luxury brands and agencies, and have work published in journals. Many of the course texts are written by staff leading the programme, and guest lectures from leading professionals will show how new techniques are being implemented by pioneering brands.

Course Leader, Dr Zubin Sethna, is a qualified marketing practitioner and entrepreneur. He's the author of the UK and Europe’s most popular text on Consumer Behaviour (SAGE Publications – 4th Edition in 2019), the Editor-in-Chief of the prestigious Journal of Research in Marketing and Entrepreneurship, and has successfully launched five businesses – one of which won a UK National Award.

He has conducted research in the UK, Europe, India and China, and has raised external funding of nearly £550,000 for various academic projects. He's Co-Chair of the Academy of Marketing's Special Interest Group on 'Entrepreneurial and Small Business Marketing' and has been invited to conduct keynote lectures at HE institutions in the UK, EU, China and India.

You'll also be allocated a personal tutor, who'll meet you on a one-to-one basis at various stages throughout the year to provide you with guidance and advice to support your personal and professional development.

We're really proud of the global nature of our marketing courses, and our tutors also reflect this ethos – coming from a wide variety of countries and cultures across the world. In every way, you'll feel part of a global family.

Independent learning

Throughout the course, you'll be expected to undertake extra reading, research, revision and reflection, as well as preparing work for workshops, and working collaboratively with other students in preparation for assessment.

Method of assessment

Your skills and knowledge will be assessed via a wide range of task-based projects, reports, field research, marketing plans, presentations, and live and simulated briefs – as well as essays, case study analysis and data collection. It's important to us that your learning and assessment is:

  • Inclusive – fostering a student-focused approach
  • Engaging – encouraging interaction and participation
  • Authentic – based on real business challenges

Disability support

We welcome and support students with a wide range of disabilities and health concerns, including learning difficulties, visual and hearing impairments, mental health difficulties, autism conditions, mobility difficulties and temporary or chronic health conditions. 

Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as possible to enable us to support you. Find out more about our disability support and contact us.

Entry requirements

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

Minimum entry requirements for Level 7 students

One of the following qualifications:

  • Minimum second class UK undergraduate degree
  • Equivalent international qualifications as deemed acceptable by the University
  • Exceptional entry will be assessed on case by case basis by academic referral only based on:
    - An undergraduate degree lower than 2:2 plus one year of relevant work experience
    - No undergraduate degree but three years of relevant work experience

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

  • Hold a minimum of two years’ relevant work experience
  • Provide a 1,000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

English Language requirements 

We require proof of English Proficiency. For example, we ask for:

Qualification Subject Grade
GSCE* English C (4)
PTE Academic  

Overall score of 67, with 59 or above in each individual component


IB SL or HL* English A 4
IB HL* English B 5
US HSD (studied in a majority English-speaking country)* Cumulative GPA 2.5
IELTS* Academic Overall score of 6.5, with 5.5 or above in all 4 component parts
UG degree English-speaking country (as defined by UKVI) Second class

*qualification satisfies the English language requirements of the UK Immigration and Visas (UKVI) for non-UK/Irish nationals.

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

Regent's English Proficiency Test (REPT)

We provide an online English diagnostic test known as the Regent’s English Proficiency Test (REPT). This test must be booked in advance. To find out more information and to book a test, please visit the REPT page. The REPT test is currently free of charge.


Throughout the year, you'll define and develop your career with dedicated one-to-one support from our Careers, Enterprise & Industry team. They'll help to organise industry placements and build life-long connections.

You'll graduate from Regent's with the ability to psychologically analyse situations and respond with creative marketing solutions – communicating effectively in complex and fast-moving international environments. Your skills will suit a wide range of roles:

  • Branding/PR
  • Market research
  • Advertising
  • Consumer insights
  • Strategic analysis
  • Developing business start-ups

We have a strong track record of launching graduates into international careers in both marketing and psychology – they have secured placements at companies as diverse as Bulgari and a firm investigating AI.

Professional development

This course is also accredited by the Chartered Management Institute (CMI) and, upon completion, you’ll receive a Level 7 Diploma in Strategic Management and Leadership Practice alongside your degree, with access to: 

  • Mentorship from a member of the CMI 
  • Activities accredited for Continuing Professional Development
  • A variety of CMI events with networking opportunities
  • Consultations with specialist advisers to develop your career 
  • A vast library of the latest research and thinking

This can fast-track your career development – able to quickly become a Chartered Manager (CMgr).

Chartered Management Institute


Core modules will take place in the first and second term, with a choice of two optional modules in the third term.

You will apply the skills you have learned during a professional placement in the third term. Students have secured placements at companies as diverse as Bvlgari and a firm investigating artificial intelligence in the medical profession. This element of the course gives you crucial industry experience, and the opportunity to test the cutting-edge techniques you've learned in a business environment.

MSc Marketing Psychology

Core modules

Module Title
Brands, Ads and Aspirations The “Brand” is an important concept in marketing and in consumer psychology. The notion of the Brand as a ‘friend’ and a symbol of status is an increasing phenomenon. The aims of this module are to introduce you to some essential principles of media psychology, to explore and examine aspects of product category involvement, loyalty and the notions of desire and aspiration, how these impact on consumers and how these aspects are targeted in marketing, notably advertising. The module aims to increase your experience in working with psychological literature and research in relation to exploring the consumer product brand relationships. This includes consumer relationships with film and fashion, as well as counterfeit products.
Cross-Cultural Aspects of Marketing Psychology The aim of this core module is to develop cross-cultural knowledge and intercultural understanding, in other words the knowledge of how ‘culture’ in all its manifestations is an influence on our behaviour and our choices as consumers, and also our understanding of the dynamics of intercultural interaction that means we change our behaviour depending on the relationship we co-create with our counterparts, which could have a significant impact on how marketing strategies are formulated.
Entrepreneurial Marketing Strategy This module is designed to provide a detailed understanding of the major issues in developing a relevant, agile and flexible organisation which understands the needs/wants of its market, and which can respond to a dynamic and changeable market environment. The module outlines the importance of firstly a variety of perspectives of entrepreneurial marketing strategy (EMS), followed by the approaches that may be taken for an EMS.
Individual Marketing (B2I) This module is designed to provide you with a detailed understanding of the theories in marketing, consumer behaviour, one to one targeting and relationship building in order to instil customer loyalty and achieve business success. It will cover the concept of marketing to an individual (also called one-to-one or individual marketing) and Customer Relationship Management (CRM) strategy.
Psychology of Consumer Behaviour The aim of this module is to facilitate an understanding of the intentions and behaviour of groups and individuals as consumers from a psychological perspective. Psychological processes have practical implications from the point of view of both the consumer and the marketer, and students will be encouraged to apply what they learn. The module will draw on core concepts and theories, and research and evidence, from psychology and from the social sciences. It explores and examines consumer action, experiences, emotions as well as the actual judgment processes involved in consumer behaviour: how and why do we consume particular products?
Research Methods This module provides you with the necessary skills and knowledge to engage in elementary research methods and statistical analysis. The module will introduce you to the scientific method, ethics in Psychology, statistical terminology and reasoning, laboratory report procedure, formatting and writing, and will teach general studies skills required for successful study at this level (e.g. how to read and write a journal article). The module will include an introduction to SPSS and to statistical tests such as correlation and chi square.
Professional Practice (Placement) This module will focus on addressing professional practice skills in marketing psychology, and preparing you for employment. This preparation includes the professional practice hours that you must complete (a minimum of a 1 month professional practice placement to take place at the very beginning of Term 3 (in effect May)), which will contribute to enabling you to enter (or continue in) the job market. At the end of this module you will have obtained a realistic and comprehensive understanding of the strengths and weaknesses of the scientist-practitioner model in practice, and will have an opportunity to discuss and critically reflect upon the knowledge, skills, and abilities associated with the professional evidence-based practice of marketing psychology. You will be required to apply your academic training and practical skills to real-life problems, and to development a critical appreciation of the roles, responsibilities and functions of marketing psychologists practicing in a diverse range of organisations.
Dissertation In this module, you will undertake research to produce a dissertation on a topic related to marketing psychology, and ideally one which follows on from a topic which you may have investigated as a part of your Professional Practice module. At the end of the dissertation module, you will submit a dissertation report. This is the final module in the programme, takes place in the final term, and builds upon what is learnt in the previous modules to allow the opportunity to apply that knowledge through research into a marketing psychology topic of interest. You are expected to take a high degree of responsibility for your own learning.

Elective modules

Module Title
Leadership, Engagement and Motivation In this module we will look closely at what happens in the interactions between leaders and followers, we will examine group dynamics and come to understand the way in which assigned and emergent leaders influence followers in various contexts. To gain a better understanding of this complex interplay, we will examine a range of central theoretical and practical issues, including the nature of group identity, the basis of authority and legitimacy, the dynamics of justice and fairness, the determinants of followership and charisma, and the practice and politics of leaders.

Furthermore, we will explore the crucial role of the leader in creating and maintaining organisations where employees will want to contribute and the relatively newer area of positive psychology will be considered, as we explore how areas of positive psychology such as strengths, flow, and psychological capital can be applied to the everyday challenges of leading a dynamic and adaptive work force. At the end of the module you will understand how to measure and evaluate levels of engagement and motivation, appreciate the conceptual differences between different models of leadership and power, and understand how issues relating to these topics affect the successful operation of organisations.
Marketing Communications This module takes a twist on the traditional marketing communication that primarily focuses on consumer psychology, and instead, focuses on inter-organisational and business-to-business (B2B) communication. The focus of B2B is becoming increasingly important, as the structure and collaboration of organisations becomes more complex. In a digital age, there is a particular focus on the strategies for building professional B2B relationships and marketing one’s services on social media. Thus, a company selling their products or services to another organisation can be a far more complex process than business-to-consumer (B2C).

With the increasing integration of different media platforms that organisations use, this module focuses on: strategies for streamlining marketing communications for B2B collaboration; the complexity of the client-agency relationship and organisational structures; and the psychology of persuasion, loyalty and managing attitude change in B2B.

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MSc Marketing Psychology

Hear from Annachiara

Annachiara Balestra
'This course offers the perfect blend of Marketing and Psychology – exploring exactly what drives consumers to make decisions, while meeting fascinating industry leaders who bring professional insights to the classroom'. Annachiara Balestra, MSc Marketing Psychology student