Marketing Psychology

Overview

Unlock new techniques to reach customers and analyse their behaviour.

Developed by a team of chartered marketers and psychologists, this course blends theory with modern marketing practices – touching on new disciplines like digital anthropology, behavioural economics and neuromarketing. In just one year, you’ll gain the skills and confidence to apply psychological insights to real marketing challenges, shape brand identities, and influence audiences around the world.

Whether you come from a marketing or psychology background, or a different field entirely, this course is designed to challenge and empower you, so you’re able to lead with empathy, creativity and impact.

You'll experience

• Interdisciplinary study: a unique combination of marketing and psychology
• Professional alignment: accredited by the CMI and the IDM/DMA
• Global focus: developing cross-cultural knowledge and an intercultural understanding
• Practical classes: combining experiments, workshops and industry challenges
• Prime location: close to London’s most coveted brands and agencies

Why Regent’s?

• An intimate campus in the heart of London’s royal Regent’s Park
• Unparalleled global connections, with exposure to leading industry professionals
• Industry placements for hands-on experience in real-world environments
• An innovative curriculum combining subject, elective and industry modules
• A global perspective with 130+ student nationalities on campus
• Small classes that champion tailored attention, support and guidance

Discover more about what makes Regent's special.

What to expect

The key to being a great marketer is understanding how (and why) people think and act the way they do. Before diving into marketing strategy, you’ll examine how different cultural, emotional and cognitive factors can impact consumers' experiences and decision-making – touching on key psychological and anthropological theories.

Exploring case studies from around the world, you’ll discover how culture and upbringing can influence audience behaviour and action. You’ll learn to read and understand small nuances and preferences, and implement strategic changes to attract, persuade, and retain specific groups. By crafting impactful and relevant campaigns that resonate, you'll see how brands can drive meaningful engagement and create long-lasting connections.

To bring this to life, you’ll have opportunities to design, run and interpret psychological research of your own – working on-site in our Psychology Lab to investigate how fellow students think, feel and react to differing brand campaigns, narratives and personalities. You’ll monitor brainwave activity, heart rate, and eye movements to test theories, build reports and develop insights and solutions for brands all around the world.

Industry collaboration is at the heart of the course and leading professionals from brands like Harrods, Ogilvy and Ipsos often run workshops, lectures and live briefs on campus – offering valuable insights and exposure to real-world challenges, ethical practice, and emerging trends in consumer psychology. Recently, students have also heard from:

• Jessica Coleman – Omnichannel Product Owner, Sweaty Betty
• Simon Norris – Brand AI Expert, Norris & Partners
• David Gurteen – Author and creator of The Knowledge Cafe Concept
• Michelle Koller – Marketing Research Consultant

During the year, you’ll also have the chance to apply to our Luxury Lab consultancy series – an extra-curricular project offering you the chance to collaborate with a small group of university students on a real challenge a luxury brand is facing. Recent partners include Estée Lauder Companies, Laurent Perrier, Fortnum & Mason and Berry Bros. & Rudd. You’ll develop psychology-informed strategies, and present them directly to CEOs and senior executives.

In your final term, you’ll undertake a final major project – choosing one of four pathways: research, consultancy, start-up or creative project. Topics might involve:

• Building global brand trust
• Emotional marketing and charity appeals
• AI and immersive experiences
• Storytelling and user generated content
• Individualism vs. Collectivism

You’ll graduate with the skills and confidence to analyse human behaviour, apply psychological insights, and pitch creative marketing strategies that resonate with diverse audiences.

London-centric learning 

With London on your doorstep, you’ll have opportunities to engage with all aspects of the industry – gaining practical experience and building valuable relationships.  

• Participate in challenges such as the Harvard Leadership and Team Everest Simulation
• Meet alumni who have launched marketing careers all over the world
• Join guest speakers on campus – e.g., Meta, Harrods, Google, Tom Ford, Sweaty Betty    

A tailored experience

We put you in the driving seat – shaping your education from day one:

• Your own support officer: receive tailored advice and support when needed
• Academic guidance: access regular one-to-one sessions and a unique open-door policy
• Flexible modules: personalise your course with a choice of elective modules
• Additional language classes: prepare for domestic and international opportunities 

Additional qualifications

This course is accredited by two professional bodies – equipping you with a powerful blend of industry insights, recognised qualifications and professional networks:

The Chartered Management Institute (CMI)  

The CMI creates confident leaders through management and development training. The partnership will give you access to a range of resources, including:

• Mentorship from a member of the CMI
• Activities accredited for Continuing Professional Development
• A variety of CMI events with networking opportunities
• Consultations with specialist advisers to develop your career
• A vast library of the latest research and thinking

You’ll also be eligible to apply for a Level 7 Diploma in Strategic Management and Leadership Practice. You’ll be invited to a seminar in your first few weeks to learn more and register, if you wish.

The Institute of Data and Marketing (IDM)

The IDM is the professional body of the Data and Marketing Association (DMA). The partnership provides access to leading insights, direct engagement with industry, and professional certification. Please note, you'll need to apply for the certification and take an assessment. 

Course is subject to validation.

Please note we’ve recently changed the modules and structure of this course. View an archive of the previous course here and the previous course specification here. 

How to apply

Applying to Regent's is quick and easy. We accept direct applications year-round and there's no application fee. If you haven't received your exam results, you can still apply and we'll issue you with a conditional offer. You just need be clear in your application which qualifications you're currently studying for.

Step 1: Apply

• On our website, details here

During the application process, you'll have the chance to upload supporting documents, including:

• A copy of your passport (photograph ID page)
• Academic transcripts and certificates from all previous studies
• A 500-700 word personal statement (view guidance)
• If you're not a native English speaker, proof of your English proficiency (take our test)

Credit transfer

If you’ve already studied part of your degree elsewhere, you may be able to apply for Recognition of Prior Learning (RPL) and join your new course at an advanced entry point. To apply for RPL, you'll need to state this clearly in your application and provide us with the certificates, transcripts and module descriptions for your previous course.

Step 2: Receive a response

You can expect to receive a decision on your application within 10 working days. We'll assess whether you meet our entry requirements and will notify you of our decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our courses, the selection process may include an interview or audition. They can take the form of a one-to-one interview, a group interview or a portfolio review, which may be conducted by telephone or online. Arrangements of these are made between you and the Admissions department.

Step 3: Accept your offer

If you wish to accept your offer, you must pay your (non-refundable) advance tuition fee deposit. Here's how to pay. This will confirm your place. 

Step 4: Register 

Closer to the start of term, our Admissions team will send instructions regarding your registration process. This will include information on completing your online enrolment before you arrive, as well as a checklist of documents you'll need to bring with you to campus.

Information for international students

If you're an overseas student, you'll likely require a visa to study in the UK. Here's how to apply.

Scholarships and funding

Fees

Tuition fee: 

• September 2026 start: £28,750 per year, fixed for the duration of the course
• September 2027 start: fees are under review; applicants will be notified once confirmed

Non-refundable advance deposit:

September 2026 start:

• UK students: £1,500
• Non-UK students: £5,000

Read more about tuition fees.

When do I need to pay?

If you receive an offer for a course, you’ll receive a pro forma invoice. To accept your offer and secure your place, pay your deposit payment as soon as possible.

The remaining portion of your first year’s tuition fees will be due when you enrol. At this time, you’ll receive your invoice for the full year. You can choose to pay for the year in full before the start of your first academic year or in two instalments, spread out across the academic year. The dates of these instalments will be determined by when your course starts.

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms. 

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of your course.

The library holds a limited number of copies of core textbooks and where possible in e-format. You will be encouraged to purchase your own textbooks and will need to budget approximately £80-£100 per year, depending on your course.

How you'll learn

At Regent's, you’ll have the freedom to explore your interests in a dynamic, supportive and collaborative environment with interactive classes, industry opportunities, specialist facilities and tailored careers advice – ensuring you develop the skills, experience and confidence to progress into industry with confidence.

You’ll pair academic knowledge with hands-on experiences – exploring current issues and proposing solutions to real challenges. Classes incorporate:  

• Seminars and guest lectures
• Practical workshops and immersive challenges  
• Group work and presentations
• Guest lectures and networking events
• Field trips throughout London
• Tech-supported work (e.g., chat/e-portfolio, etc)  
• Case research and preparation

Based in London, you'll also have opportunities to meet industry leaders and employers through guest lectures, live briefs, events and field trips.

Contact hours

You’ll have 14-16 hours per week of timetabled teaching. Outside your classes, you'll work on assignments both independently and collaboratively with classmates. This involves further reading, research and reflection, as well as preparation for workshops and assessments.

Teaching staff

You'll be taught by chartered marketers, psychologists, and research-active academics who have extensive global experience. They’ve worked with luxury brands and agencies, had work published in magazines and journals, and have built relationships with industry leaders all over the world. Their knowledge and experience ensure classes are always shaped by the latest technologies and trends. You’ll also:

• Attend guest lectures with leading businesses and brands  
• Be allocated an Academic Advisor, who you’ll meet with regularly on a one-to-one basis  

Assessments

You’ll be assessed via projects, reports, plans, pitches, presentations and live and simulated briefs. It's important to us that your learning is inclusive, engaging and authentic – that’s why our assessment types are varied, dynamic and built around real-world ways of working.

Disability support

We welcome and support students with a wide range of disabilities and health concerns. Please speak to us as soon as possible, so we can provide the help you need.

Academic requirements: Level 7

We're interested in your potential, as well as your prior achievements – and we review each application comprehensively on its own merit. You'll need one of the following qualifications:

• Minimum second class UK undergraduate degree
• Equivalent international qualifications, as deemed acceptable by Admissions & UK ENIC

Accreditation of Prior Experiential Learning

We also welcome applications from students who don't meet our usual entry requirements. To be accepted for exceptional entry, you must:

• Have three years of work experience if you don't hold a degree

You'll need to provide us with:

• Your current CV
• A headed employment letter detailing your position and length of service
• A headed reference letter
• A personal statement outlining your experience and ambitions

This will be assessed on a case-by-case basis, by academic referral only.

For more guidance on international entry requirements, visit our international students page.

English language requirements 

Minimum English proficiency requirement through one of the following qualifications (or equivalent):

Please note, we do not accept home/online editions of English language tests.

We also offer our conditional offer holders a free, online diagnostic test known as Password Skills Plus. This must be booked in advance. Discover more.

*Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals.

Careers

You'll graduate from Regent's with the ability to psychologically analyse situations and respond with creative marketing solutions – communicating effectively in complex and fast-moving international environments. Your skills will suit a wide range of roles:

• Branding/PR
• Business development
• Market research
• Creative strategy
• Advertising
• Consumer insights
• Strategic analysis

We have a strong track record of launching graduates into international careers in both marketing and psychology – securing placements at companies as diverse as Bulgari and a firm investigating AI, joining family businesses, and pursuing further academic study, including doctoral research in tech, content creation, digital storytelling, creative practice and more.

Graduate visa

After you've completed your course, you may be eligible to apply for a Graduate visa. This enables you to work, or look for work, in the UK for up to 18 months after you leave Regent's, without the pressure of having to secure a job immediately – applying your skills and advancing your career with valuable experiences and industry connections.

Careers support

Feeling overwhelmed about your career path? Our Careers team is here to provide tailored advice and support every step of the way, as well as lifelong access to invaluable resources.

• 24/7 access to online guidance and resources
• Exclusive internships, networking opportunities and industry events
• Personalised consultations – from interview and CV prep to business advice
• Access to Handshake, connecting you with 650k+ global employers