Summer programme – Business modules

SAI521 - discover more

In this module, you'll be introduced to the fundamental ethical issues in modern business. You’ll gain the critical thinking and decision-making skills necessary to successfully lead in business – skills that are also demanded by employers and society. You’ll examine ethical theory frameworks, for example utilitarianism and rights-based theory, and apply them to a variety of case studies that involve a diverse array of stakeholders. You’ll also explore the concept of corporate social responsibility and evaluate the various roles that business can adopt in diverse international contexts. By collaborating with other students and engaging in organised debates, you’ll gain multiple perspectives on key issues, such as corporate governance, employee rights, consumer protection and environmental preservation.

SAI518 - discover more

Consumer behaviour is complex and influenced by many factors. A thorough analysis and understanding of these factors allows organisations to plan effective marketing activities suitable to their target market. Through this module, you’ll gain an understanding of the consumer’s importance in the marketing process. You'll examine the theoretical models and frameworks within the discipline and how they’re implemented within specific areas (e.g., Product and Brand Management, Retail Marketing and Marketing Communications). This module will give you the opportunity to construct and conduct effective consumer research projects, enabling you to make more effective marketing decisions on the basis of sound evidence and analysis.

SAI519 - discover more

In this module, you’ll learn to assess the current global business environment and design appropriate international finance management strategies. The module is focused on developing your understanding of multinational financial management through interpretation, use and analysis of strategic financial information, in the context of an understanding of the strategic reasons for the existence of multinationals.

SAI520 - discover more

Explore contemporary luxury brands and the strategies they use to create a unique personality, generate appeal, and secure brand loyalty. You’ll explore disruption in the luxury branding space, the challenges that existing global players face, emerging trends for inclusivity, diversity and sustainability and how brands are delivering new concepts in an age of consumer boredom for the expected marketing strategies.