luxury

Luxury Brand Management

MA

Programme details

  • Next start date: Jan 2023
  • Future start date: Sep 2023
  • Study: Full-time
  • Duration: 12 - 16 months

Overview

Pearson Award - MA Luxury Brand Management

Discover an innovative and creative approach to the rapidly evolving luxury industry – exploring the characteristics and opportunities within luxury goods, events and services. 

The first of its kind in the UK, this course covers a broad spectrum of businesses, from fashion to hospitality, automotive and travel. You’ll take a strategic, creative view of the opportunities available in the sector, and begin to generate a variety of innovative ideas – developing your entrepreneurial outlook and storytelling ability, and delivering unforgettable experiences in London’s luxury precincts. 

You’ll learn to analyse and forecast trends, build business plans, manage and lead global teams, create a culture of innovation and creativity and launch successful businesses in mature and fast-developing markets – gaining the insights to make informed judgements about the strategic business activities of luxury brands and deliver exceptional customer experiences across different sectors to gain a competitive advantage. 

In your final term, you’ll complete a dissertation or live business project: developing and presenting a new luxury business plan over a four-day period – delving into your design, customer research and finances. 

Why study Business in London?

Based close to the luxury hubs of Mayfair and Bond Street, you’ll be able to access to the city’s luxury events, shops and services within minutes – and benefit from hands-on projects and industry interaction, taught by staff with years of experience in luxury fields.

Graduate business-ready

You'll graduate with the specialist knowledge and skills to pursue roles in luxury brand management – anywhere in the world. Join alumni working in advertising, PR and marketing in a range of high-profile companies, or start a luxury enterprise of your own.

This course is also accredited by the Chartered Management Institute (CMI) and, upon completion, you’ll receive a Level 7 Diploma in Strategic Management and Leadership Practice alongside your degree.

Download the Programme Specification

How to apply

Applying to study at Regent's University London is quick and easy. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

Not received your results yet?

That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.

There's still time to submit an application. Get in touch, we'd love to hear from you.

Step 1: Apply

You can apply in the following ways:

If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application.These can be sent to the Regent’s Admissions Department via email to [email protected].

  • Copies of academic transcripts and certificates from all university studies (i.e. undergraduate degree)
  • One letter of academic recommendation
  • A copy of your CV/resumé showing your work experience, if applicable.
  • A 1,000 word personal statement outlining the reasons for applying to your chosen programme. This should demonstrate an understanding of a current issue relevant to the subject, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency

For some of our programmes, the selection process may include an interview. Interviews can take the form of a one-to-one interview or group interview. These are generally conducted on campus but may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

Step 2: Receive a response to your application

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email.

Step 3: Accepting your offer

If you wish to accept the offer, please pay the advance tuition fee deposit (non-refundable) to confirm your place. 

Please see here for information on how to pay.

Step 4: After you have accepted your place

Closer to the start of the term the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies. For more information, please visit our scholarships and funding page.

Fees

Tuition fees

  • January 2023 entry: £25,750 for the academic tear (read more)
  • September 2023 entry: £25,750 for the academic year (read more)
  • Non-refundable advance deposit

Home/EU students: £1,000
Non-EU students: £4,000

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources.

What other costs should I budget for?

You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as Summer programmes) that you choose to participate in outside of the tuition offered as part of the programme.

The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 for the year, depending on your programme of study.

When are fees paid?

Fees are payable in the following instalments:

  • An initial non-refundable advance deposit paid when you accept your offer of a place
  • The advance deposit is allocated against the first term’s fees
  • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Additional fee charges

  • The University sets tuition fees annually
  • The fees quoted here are for one academic year of study
  • For students starting their programme in January the programme spans two separate financial year accounting periods. Fees for the different teaching terms are calculated separately in line with fees charged in each financial year
  • Fees for subsequent years of study are subject to fee inflation
  • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes. The University reserves the right to alter fee levels.

Teaching and assessment

At Regent's you’ll have the freedom to explore your interests in a supportive and nurturing environment with interactive classes, regular one-to-one contact with tutors, specialist facilities, industry opportunities and tailored careers advice – ensuring you develop the skills, experience and confidence you need to succeed.

We centre our teaching around your individual goals, identifying support you need to thrive. You'll be part of a collaborative environment, that brings all the nuances of the international business world to life in the classroom: facilitating entrepreneurship and teamwork as you explore current issues and propose solutions to real problems.

You’ll pair deep industry knowledge with hands-on experiences, taking part in a blend of learning formats to give your studies context:

  • Seminars and lectures
  • Practical workshops and creative labs
  • Industry masterclasses
  • Business bootcamps and simulations 
  • Group work and pitches
  • Live briefs and consultancy work 
  • Industry placements 

You’ll create strategies and business plans, analyse data, develop multimedia assets, work together on pitches and product launches – with access to specialist technological equipment: 

  • Thomson Reuters Eikon Terminals 
  • Bloomberg L.P Terminals 
  • Datastream including Worldscope databases 
  • A dedicated trading simulation room

Based in London, you'll also have opportunities to meet employers through guest lectures, live briefs, field trips and industry visits – giving you insights into the world of business and enabling you to put theory into practice.

Contact hours – In a typical week, you'll attend up to 20 hours of lectures and seminars (per 20 credit module) and up to 10 hours (per 10 credit module). In three, you'll produce your dissertation. You'll likely spend around 600 learning hours on this project.

Teaching staff 

You'll be taught by a variety of business leaders and research-active academics, who regularly have work published in journals and collaborate with institutions, such as BBC News. Their knowledge and experience ensure your classes are shaped by the latest trends.

You'll also attend regular guest lectures with leading brands (from Harrods to McLaren Automotive) – networking and developing partnerships with brands, PRs, CEOs and more. Regent's alumni also return to help mentor students and share their experiences.

You'll also be allocated a personal tutor, who'll meet you on a one-to-one basis at various stages throughout the year to provide you with guidance and advice to support your personal and professional development.

We're really proud of the global nature of our business courses, and our tutors also reflect this ethos – coming from a wide variety of countries and cultures across the world. In every way, you'll feel part of a global family.

Independent learning

Throughout the course, you'll be expected to undertake extra reading, research, revision and reflection, as well as preparing work for workshops, and working collaboratively with other students in preparation for assessment.

Method of assessment

Your skills and knowledge will be assessed via a wide range of task-based projects, reports, presentations, blogs, research plans and live and simulated briefs – as well as essays, fieldwork and data collection. It's important to us that your learning and assessment is:

  • Inclusive – fostering a student-focused approach
  • Engaging – encouraging interaction and participation
  • Authentic – based on real business challenges

Disability support

We welcome and support students with a wide range of disabilities and health concerns, including learning difficulties, visual and hearing impairments, mental health difficulties, autism conditions, mobility difficulties and temporary or chronic health conditions. 

Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as possible to enable us to support you. Find out more about our disability support and contact us.

Entry requirements

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

Minimum entry requirements for Level 7 students

One of the following qualifications:

  • Minimum second class UK undergraduate degree
  • Equivalent international qualifications as deemed acceptable by the University
  • Exceptional entry will be assessed on case by case basis by academic referral only based on:
    - An undergraduate degree lower than 2:2 plus one year of relevant work experience
    - No undergraduate degree but three years of relevant work experience

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

  • Hold a minimum of two years’ relevant work experience
  • Provide a 1,000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

English Language requirements 

We require proof of English Proficiency. For example, we ask for:

Qualification Subject Grade
GSCE* English C (4)
PTE Academic  

Overall score of 67, with 59 or above in each individual component

 

IB SL or HL* English A 4
IB HL* English B 5
US HSD (studied in a majority English-speaking country)* Cumulative GPA 2.5
IELTS* Academic Overall score of 6.5, with 5.5 or above in all 4 component parts
UG degree English-speaking country (as defined by UKVI) Second class

*qualification satisfies the English language requirements of the UK Immigration and Visas (UKVI) for non-UK/Irish nationals.

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

Regent's English Proficiency Test (REPT)

We provide an online English diagnostic test known as the Regent’s English Proficiency Test (REPT). This test must be booked in advance. To find out more information and to book a test, please visit the REPT page. The REPT test is currently free of charge.

Careers

Throughout the year, you'll define and develop your career with dedicated one-to-one support from our Careers, Enterprise & Industry team. They'll help to organise industry placements and build life-long connections.

You'll be taught to understand the culture and the practices of international luxury businesses – graduating with the confidence, skills and insight to pursue management roles in the luxury sector. Graduates have secured roles in PR, brand management, hospitality, marketing and advertising – and some have even started their own luxury businesses. Some of our alumni are currently working at:

  • Anthony & Cie
  • Condé Nast
  • Estée Lauder
  • Guerlain
  • Hermès
  • Lifestyle Estates International Corporation
  • L'Oréal
  • Maybourne Hotel Group
  • Puig
  • Rolex
  • Swarovski

Professional development

This course is also accredited by the Chartered Management Institute (CMI) and, upon completion, you’ll receive a Level 7 Diploma in Strategic Management and Leadership Practice alongside your degree, with access to: 

  • Mentorship from a member of the CMI 
  • Activities accredited for Continuing Professional Development
  • A variety of CMI events with networking opportunities
  • Consultations with specialist advisers to develop your career 
  • A vast library of the latest research and thinking

This can fast-track your career development – able to quickly become a Chartered Manager (CMgr).

Chartered Management Institute

Structure

You can choose to start in either January or September. A course starting in September will last 12 months, while January will last 16 months.

MA Luxury Brand Management

Terms 1 and 2 (Core modules)

Module Title
Financial Analysis for Managers The aims of the module are to:
• Enable students to understand the uses and limitations of the different elements of statutory reporting.
• Apply this knowledge to company valuation, equity investment and lending decisions.
• Enable students, in conjunction with other techniques, to achieve optimal financing.
Law and the Luxury Environment This module aims to offer a thorough grounding in the disciplines related to the legal aspects of luxury management and their interaction with the contextual forces affecting luxury companies. It will provide you with useful knowledge to develop management strategies that prevent legal problems.
Luxury Brands and Creativity Creativity lies at the very heart of global luxury brands, as does innovation and craftsmanship. Understanding the challenges and specificities of creativity and design is therefore essential to operate successfully in the global luxury industry. Luxury Brands and Creativity involves finding the synergy between business goals and creativity. This module will also focus on the conditions necessary for innovation to emerge and how to manage the tension between goal-oriented business and open-ended creative processes.
Luxury Marketing Management This module aims to develop your knowledge and skills in core marketing concepts and the environmental and organisational factors that shape marketing decisions. It examines the role of marketing decisions in a variety of settings with a particular focus on the luxury market. This module provides the knowledge and conceptual framework required to create a marketing plan for a luxury organisation. In this process, you will conduct extensive research, critically analyse, plan, implement, and control programs designed to create, build, and maintain mutually beneficial exchanges with target markets for the purpose of achieving organisational objectives.
Research Methods Managers in organisations often need to rely on research-based information to make decisions. In order to make proper use of such material and to ensure that any decisions made on the basis of research findings are soundly based, it is necessary to understand the strengths and weaknesses of the methods and techniques used to collect and analyse such information. There is a wide range of possible approaches to conducting research or consultancy studies which vary in terms of the kinds of questions they seek to answer. The methods used to provide answers are explored in this module.
Strategic Management of a Luxury Business This module was shortlisted for the Pearson HE Innovate Award 2021.

This module will support your exploration of the features of highly effective and innovative practices in managing a luxury business in detail and crucially discover how they can be effectively implemented. It will focus closely on the approach to talent management within the luxury market enabling you to engage with people-change issues and critically analyse the competencies required for the coming generation of luxury leaders.The module also aims to provide an insight into luxury management through a strategic approach, analysing the latest trends, looking at multicultural and holistic perspectives. These will be designed to create challenges to the established rules of generic business management and to assess how these rules are inherently different in the management of luxury.

Terms 1 and 2 (Elective modules)

In addition, you will choose two of the following elective modules.
Entrepreneurship and Luxury This module combines ideas and concepts from the fields of Entrepreneurship and Innovation to create a learning environment that allows you to deconstruct taken-for- granted tools, theories and practices by thinking-out of the box to create proactive solutions to contemporary business problems.This as an elective module that will enable you to use knowledge and skills acquired from other modules to identify and develop innovative entrepreneurial business solutions in luxury brands.
Historical and Contemporary Perspectives in Luxury This module provides a platform to identify, engage with and critically reflect upon a number of areas within the luxury sector. You will look at the significance of luxury within the cultural fabrication of the sensual and prestigious, as well as the importance of luxury as a value in society’s definition versus an individual’s process of identity construction. You will learn how to develop a conceptual framework for defining and questioning what luxury is, and its implications for brand management.
Curating and Creation in Luxury This module provides an in-depth and balanced understanding of the economic, regulatory and legal aspects of investing in the art and collectibles’ markets. The persona of the artistic creator is examined in order to understand how their aesthetic ideology is diffused and maintained around the luxury brand. A key focus of the module is to use a curatorial approach to documenting and presenting a brand’s creative intellect and consciousness enacted throughout the company’s activities, both internal and external. You will build on the understanding of the designer’s creative process by investigating the similarities and differences between art and design to explain how luxury design is absorbed into the artistic and cultural canon.
Digital Marketing and Analytics in Luxury This module gives you a practical understanding of the key elements of digital marketing communications with a particular focus on mobile marketing, email marketing, display and native advertising and affiliate marketing. It also applies this within the luxury industry so that brand intelligence, strategic skill and business vision can be sustained through value creation online as well as offline. You will understand how and when each element can most effectively be used and for what kind of marketing objectives each is suited. This will be a practical, hands on module in which you will learn by doing, using each of the tools discussed themselves. The module covers the setting up of campaigns as well as how the results of each campaign element can be monitored and assessed using appropriate analytics tools.
Luxury Experiences This module will provide students with an opportunity to understand, critically evaluate and apply conceptual frameworks and theory to global luxury services. It will enable students to appreciate the more refined areas of luxury service and develop an understanding of leadership and its relationship within the organisational culture of luxury services – using hospitality as a major service example. The module will compare the service experience in luxury retail sectors and will provide students with a deep knowledge about business development, frameworks, processes and constraints associated with luxury services.
Fashion PR and the Fashion Show This module aims to develop your knowledge, understanding and specialist skills in relation to international fashion PR. This plays a pivotal role in the marketing of fashion, communicating brand personality, developing brand awareness, managing brand identity and controlling image and communication. You will learn how to create a PR strategy and how to plan a PR campaign for a new and existing international fashion brands. The fashion show is one of the most significant events in the Fashion PR Calendar, developing excitement amongst consumers, winning industry acceptance and driving sales. You will gain knowledge of the historical and contemporary developments of fashion shows and explore how the show is used to maximise brand awareness and loyalty pre, during and post-event – critically analysing the effectiveness of different models of fashion presentation.

Term 3 (Core modules)

You will complete one final project from the options below.
Dissertation In this module, you will undertake research to produce a dissertation on a topic related to luxury management. At the end of the module, you will submit a dissertation report. This is the final module in the programme and builds upon what is learnt in the previous modules to allow the opportunity to apply that knowledge through research into a luxury management topic of interest. The main aims of this module are to give you the opportunity to demonstrate your abilities to formulate a research question in your chosen area, to gather and select material to answer the question through critical analysis and evaluation of material, and to communicate the findings by presenting a coherent argument in an appropriate academic style.
Live Business Project In this module you will undertake a business research project, potentially working in collaboration with a company in the luxury sector, on a ‘live’ business issue. You will produce a business research report that includes individual elements about your experiences, and also deliver a presentation to the supervisor, a moderator and a company representative if relevant. You may choose to work alone or in a team, however no more than two students may work together. This is the programme’s major module and it builds upon what is learnt in the programme overall. It is an opportunity to apply the programme knowledge in a real luxury management environment.
New Venture Start-Up Project In this module, you will prepare a plan for starting up a new venture related to the luxury brand management sector. You will produce a start-up project report, which consists of a feasibility research section, a start-up plan, and a reflective report that includes individual elements about your experiences. This is the programme’s major module and it builds upon what is learnt in the programme overall. It is an opportunity to apply the programme knowledge in a real luxury brand management environment.

Apply now

MA Luxury Brand Management

Megan Felton quote

Megan Felton
'I can't stress how much of a huge part Regent’s has played in my life. Without the support of my tutors and the careers team, I wouldn’t have been able to start my brand in London. They really have been my #1 cheerleaders on this journey.' Megan Felton, MA Luxury Brand Management alumna
Read Megan's story

Maryam Alhubaishi quote

Maryam Alhubaishi
'I’ve gained a transferable set of skills that I can keep developing as market demands and technology evolves. I've also worked with a number of brands and gained a set of skills I can use across a range of luxury businesses.' Maryam Alhubaishi, MA Luxury Brand Management student
Read Maryam's story