To successfully launch a new brand or collection, fashion marketers must seek creative ways to tell stories, keep track of trends, monitor brand reputations, influence customers and generate sales. In this course, you'll be introduced to the structure of the fashion industry and learn how marketing teams build strategies to ensure a seamless transition from concept to customer.
Undertaking your own market research, you’ll learn to analyse and evaluate customer behaviour, predict their next actions, and develop strategies to entice new buyers. Using authentic storytelling techniques, you'll learn how to communicate a message behind a brand or collection, while effectively promoting its personality and values.
You'll spend most of your time working practically in a workshop setting – creating new content, collaborating with others, exploring new techniques (from influencers to events) and testing campaigns on different channels. You'll have access to photography and TV studios, professional editing suites, Mac labs and industry databases, including:
In your first year, you’ll analyse and evaluate stories used in current campaigns. In your second year, you’ll experiment with re-telling existing stories and, in your final year, you’ll create stories and campaigns from scratch – finding your own ideas, collaborating with students and industry leaders on live briefs, and producing engaging and authentic multi-channel campaigns.
Your hard work culminates in a final fashion show, where you'll showcase your collection to an audience including press and industry professionals – watch our 2022 show.
Study in London – one of the world's fashion capitals
Read more: Why study Fashion Marketing in London?
Take field trips to museums, agencies and stores. Recently, we've had:
Collaborate with brands on projects and briefs:
And hear from CEOs and industry leaders, including:
In your Foundation year, you'll gain a solid grounding in academic skills and principles, as well as an introduction to your chosen subject area.
It will provide a rich and varied experience to ensure you’re prepared for degree-level study in the UK – ready to develop specialist knowledge and confidently make the most of your course.
Some modules will be taken with students heading towards the same or related subject areas, while others will be taken with a blend of students – enabling you to mix with peers who bring a range of different perspectives and experiences to the classroom.
You’ll take two modules related to your subject area and eight shared modules covering key skills like communication, critical thinking, cultural understanding, politics, data, creativity and entrepreneurship.
Once you’ve successfully completed your Foundation year, you’ll directly progress to Year 1 of your chosen degree-level course.
Applying to Regent's is quick and easy. We accept direct applications year-round and there's no application fee. If you haven't received your exam results, you can still apply and we'll issue you with a conditional offer. You just need be clear in your application which qualifications you're currently studying for.
During the application process, you'll have the chance to upload supporting documents, including:
Credit transfer
If you’ve already studied part of your degree elsewhere, you may be able to apply for Recognition of Prior Learning (RPL) and join your new course at an advanced entry point. To apply for RPL, you'll need to state this clearly in your application and provide us with the certificates, transcripts and module descriptions for your previous course.
You can expect to receive a decision on your application within 10 working days. We'll assess whether you meet our entry requirements and will notify you of our decision via email. UCAS applicants will also receive official notification via the UCAS system.
For some of our courses, the selection process may include an interview or audition. They can take the form of a one-to-one interview, a group interview or a portfolio review, which may be conducted by telephone or online. Arrangements of these are made between you and the Admissions department.
If you wish to accept your offer, you must pay your (non-refundable) advance tuition fee deposit. This will confirm your place. Here's how.
Closer to the start of term, our Admissions team will send instructions regarding your registration process. This will include information on completing your online enrolment before you arrive, as well as a checklist of documents you'll need to bring with you to campus.
If you're an overseas student, you'll likely require a visa to study in the UK. Here's how to apply.
There are a wide variety of funding and scholarship opportunities to help you finance your studies. For more information, please visit our scholarships and funding page.
Tuition fee:
Non-refundable advance deposit:
Read more about tuition fees.
If you receive an offer for a course, you’ll receive a pro forma invoice. To accept your offer and secure your place, pay your deposit payment as soon as possible.
The remaining portion of your first year’s tuition fees will be due when you enrol. At this time, you’ll receive your invoice for the full year. You can choose to pay for the year in full before the start of your first academic year or in two instalments, spread out across the academic year. The dates of these instalments will be determined by when your course starts.
What do fees include?
Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.
What other costs should I budget for?
You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of your course.
The library holds a limited number of copies of core textbooks and where possible in e-format. You will be encouraged to purchase your own textbooks and will need to budget approximately £80-£100 per year, depending on your course.
At Regent's you’ll have the freedom to explore your interests in a supportive and nurturing environment with interactive classes, regular one-to-one contact with tutors, specialist facilities, industry opportunities and tailored careers advice – ensuring you develop the skills, experience and confidence you need to succeed.
You'll engage in exciting learning experiences that encourage collaboration and self-expression – from group work and studio practice to guest lectures, industry masterclasses and site visits:
You’ll also work on live projects commissioned and evaluated by real companies – gaining a deeper understanding of the industry and building valuable connections. Previous student collaborations include:
On campus, you'll be able to access our collaborative workspaces and industry-standard resources, including:
You'll also have access to electronic resources and databases including Fashion Monitor, EBSCOhost, Proquest, Statista, Euromonitor/Passport, Berg Fashion Library, Design and Applied Arts Index (DAAI), WGSN, Oxford Art Online, Oxford Reference Online and Ebook.
As well as spending time in our studio spaces, you'll take field trips to some of London’s best-known museums, galleries and fashion archives.
Find your 23-24 academic calendar here.
Contact hours: Years 1 and 2: 16-18 hours per week. Year 3: no less than 16 hours per week.
You'll be taught by designers, illustrators, stylists, buyers, photographers and brand experts who continue to work in this sector alongside teaching. They often have work showcased in international publications, exhibitions and industry events – and their knowledge and experiences ensure your classes are shaped by the most current industry practices and reflect the fast-changing agendas of the fashion industry.
You'll also be allocated a personal tutor, who'll meet you on a one-to-one basis at various stages throughout the year to provide you with guidance and support your personal and professional development.
Plus, you'll benefit from regular guest speakers – from designers to PRs. Past speakers have included the likes of Michael Ward, Managing Director at Harrods; Ellie-Grace Frost, Designer at Louis Vuitton and Jessica Bumpus, Fashion Journalist and former Digital Fashion Editor at Vogue.
Throughout the course, you'll be expected to undertake extra reading, personal research, reflection and peer review, preparing work for workshops, working collaboratively with students and tasks to enhance your technical experimentation with software or tasks for the continued development of camera and photography skills.
Our location in central London offers significant advantages to fashion students, due to its close proximity to a wide range of museums, galleries, industry events, department stores, designer stores and material suppliers. The fashionable Marylebone High Street is a ten-minute walk away, where you'll find retailers offering luxury and high middle-market fashion and accessories alongside charity shops that stock second-hand designer garments and accessories. Beyond this, Oxford Street, Bond Street and Regent Street can be used as active research zones throughout your study.
Your skills and knowledge will be assessed entirely by coursework, with no exams. For example through practical work, presentations, design projects, group work, portfolios, fashion films, fashion shoot images, publications and zines, production documents, market reports and essays. You may also have the opportunity to produce a fashion film, fashion magazine or participate in the production of a fashion show.
We welcome and support students with a wide range of disabilities and health concerns, including learning difficulties, visual and hearing impairments, mental health difficulties, autism conditions, mobility difficulties and temporary or chronic health conditions.
Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as possible to enable us to support you. Find out more about our disability support and contact us.
We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit.
One of the following qualifications:
Minimum English proficiency requirement through one of the following qualifications (or equivalent):
| Qualification | Subject | Grade |
|---|---|---|
| GCSE* | English language | C (4) |
| IB SL or HL* | English A | 4 |
| IB HL* | English B | 4 |
| US HSD (studied in a majority English-speaking country)* | Grade 11 and above English | D |
| IELTS* | Academic | 5.5 overall and 5.5 in each component |
Please note, we do not accept home/online editions of English language tests.
*Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals.
We also offer conditional students a free, online, diagnostic test known as the Regent’s English Proficiency Test (REPT). This must be booked in advance. Discover more.
We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit.
One of the following qualifications:
Minimum English proficiency requirement through one of the following qualifications (or equivalent):
| Qualification | Subject | Grade |
|---|---|---|
| GCSE* | English language | C (4) |
| IB SL or HL* | English A | 4 |
| IB HL* | English B | 4 |
| US HSD (studied in a majority English-speaking country)* | Grade 11 and above English | C |
| IELTS* | Academic | 6.0 overall and 5.5 in each component |
Please note, we do not accept home/online editions of English language tests.
*Qualification satisfies the English language requirements of the UKVI for non-UK/Irish nationals.
We also offer conditional students a free, online, diagnostic test known as the Regent’s English Proficiency Test (REPT). This must be booked in advance. Discover more.
This course will launch you into the fashion marketing industry, whether you’re looking to market your own collection, join an agency or work in-house for a global brand.
Graduates work for renowned brands (including MatchesFashion, MaxMara, Self Portrait, TikTok, rewardStyle) in a range of roles, like:
While this course often leads to graduates entering these professions, the transferable skills you develop will allow you to choose any career that aligns with your interests.
You could also use your degree as springboard to:
After you've completed your course, you may be eligible to apply for a Graduate visa. This enables you to work, or look for work, in the UK for up to two years after you leave Regent's, without the pressure of having to secure a job immediately – applying your skills and advancing your career with valuable experiences and industry connections.
Don't worry if you feel overwhelmed – our Careers, Enterprise and Industry team are here to provide personalised advice and access to resources for life!
We've designed our curriculum for you – expanding your knowledge, skills, practice and thinking with three building blocks:
Read more about how you'll learn and view a complete list of Special Electives. Please note, all Special Elective modules are subject to availability.
View your academic calendar.
| Term 1 | |
|---|---|
| The Creative Designer | In this module, you will be introduced to the design cycle, exploring concepts such as idea generation, research principles and production practices. You will acquire relevant skills and develop awareness of key concepts and techniques. While the activities you take in this module will be multidisciplinary in nature, you will demonstrate your knowledge of your individual discipline and personal interests in the work and outputs you produce. By learning a variety of creative perspectives, you will be able to better understand your place within the creative industries. You will also develop your study skills and abilities in academic English for degree-level study. |
| Writing for Success at University |
This module develops your writing skills and knowledge, to prepare you for success at university. You will consider writing as a process that is shaped by your knowledge of genre, audience and purpose – and you’ll learn to identify common features of successful academic writing. Engage with motivating writing challenges that support the skills required in the Foundation, and the skills you will need to complete written tasks at degree-level. You will explore aspects such as style, register, structure and referencing, and learn to harness digital tools to aid your writing. In this module, you will take on board feedback and use it to develop further. You will also reflect on the overall process of becoming a more proficient academic writer, all within a supportive classroom atmosphere. As a result, you be able to approach your assessment tasks with confidence, demonstrating your learning in written tasks across your studies. |
| Critical Thinking | In a world of conflicting ideas and the advent of "post-truth" and "fake news", being able to think critically and investigate information is crucial. This module is designed to improve your critical thinking and reflecting skills. You will learn tools that will help you evaluate information, investigate what is true, differentiate between opinion and fact, and determine strong arguments from weak. Understanding how we know what we know is one of the most fundamental aspects of university education and, in this module, you will develop a foundation in decision-making and reasoning that will help you academically and in your future career. |
| Cultural Understanding | In this module, you will study a range of cultural industries – contemporary, historical, local and global. You will trace how ideas develop in different cultural industries from inception to materialisation, explaining the values that underpin cultural output. You will develop your understanding of the role that curiosity and creativity have played in the development of culture and the technologies used within the cultural landscape. You will consider decision-making processes, gaining an understanding of how cultural industries are created, how culture is mediated and produced, and what impact it has on its human and physical environments. The module will encourage you to engage with specific case studies, and provide a broader understanding of the social, political and economic contexts that contribute to the place of culture in society. |
| Politics, Society and Citizenship | In this module, you will be introduced to the basic principles of politics, society and citizenship. What is society, and how is it shaped by politics? Who are we as citizens? You will explore your political values by examining some real-world problems and debating with other students about how to deal with them. By working with other students, you will explore how political engagement works within and across societies. By the end of the module, you will have the tools to develop a more critical and thoughtful attitude to citizenship, which you will take forward for the rest of your life. |
| Term 2 | |
| The Creative in Context | The module aims to develop your understanding of the scale and breadth of contemporary forms and practices within the broader design environment and in different contexts. The skills you will acquire are integral to your understanding of how to locate your professional and creative role in the changing landscape of contemporary design. Harnessing your visual curiosity, you will build the confidence to produce and present imaginative outcomes. You will also gather and curate an ambitious portfolio of work, which you will keep updated throughout your professional and creative journey. You will also continue to develop your study skills and abilities in academic English for degree-level study. |
| Communications |
Communication is the power to inform, persuade and bring people together to enact change. Whether verbal, non-verbal or written, communication is key to your success in university and future career. This module will enable you to improve your own communication and to evaluate the way communication works to convey ideas. Taking an active approach, you will work through complex stories and messages, finding new ways to communicate simply, clearly and effectively. You will practice observation, understand and evaluate context, and learn to empathise with your audience to craft persuasive and professional outputs. Reflecting on culture and identity is an important part of understanding the communication environment. You will work with and draw on your own experience, and that of your peers, to acknowledge differences and find connections. You will use collaboration and networking to help develop an individual final output that may use a variety of media. |
| Creativity and Entrepreneurship | In a business environment, creativity is most often defined as the ability to imagine the unique ideas whilst innovation is defined as the process that transforms the creative ideas into real commercial product or services. Starting from this point of view, this module will help you to critically evaluate how creativity contributes to successful entrepreneurship practice. Today’s organisations are aware of the importance of entrepreneurial and managerial creativity as a desired behaviour in identifying opportunities that lead to entrepreneurial success. In this module, you will have the opportunity to understand the role of managerial creativity for growth and wellbeing of organisations and in society. You will cover topics such as innovative organisations; entrepreneurial creativity and decision making; transformational leadership; creative behaviour; employee innovation; and engaging with the creative process in the workplace. |
| Cultural Industries | In this module, you will study a range of cultural industries, whether contemporary or historical, local or global. Tracing how ideas develop from inception to materialisation in different cultural industries will enable you to explain the values that underpin cultural output. You will develop your understanding of the role that curiosity and creativity have played in the development of culture and the technologies used within the cultural landscape. By considering decision-making processes, you will gain an understanding of how cultural industries are created, how culture is mediated and produced, and what impact it has on its human and physical environment. The module will encourage both an engagement with specific case studies and a broader understanding of the social, political and economic contexts that contribute to the place of culture in society. |
| Making Use of Data |
Data are all around us and play a crucial role in decision-making at all levels and sectors. The analysis and visualisation of data is a key skill in today’s job markets. It is not only the foundation of efficient organisations, but a means unlocking critical insights to inform present and the future operations. In this module, you will gain a conceptual appreciation of the nature of data in its many forms, and how we use it to enhance daily working processes. You also gain an appreciation of the ethical issues around data governance and representation. You will gain practical knowledge in data analysis by exploring the broad ecosystem data analytics platforms, and by building up key skills in Microsoft Excel, the most popular data analytics platform in the world. Throughout a series of applied sessions, you will use these skills to effectively explore, visualise, and analyse data of all kinds. |
| Fashion Marketing, BA (Hons) | |
|---|---|
| Fashion Marketing Principles and Practice |
In this module, you will be introduced to the principles of fashion marketing. Including the role of marketing in creating competitive advantage within the fashion industry. You will learn about the marketing planning process, the external and internal marketing environment, segmentation, targeting, positioning and the marketing mix. This will develop your knowledge of fashion and the business of fashion, and your ability to stay in touch with developments at the forefront of this fast-moving industry. You will learn key fashion marketing principles, tools and frameworks and you will apply these to projects about the contemporary fashion market. You will comprehensively explore the range of marketing activities that fashion companies engage in. You will complete work in groups and individually. You will be encouraged to access a range of text-based and digital library resources, as well utilising the University’s institutional subscription services. |
| Fashion Images |
In this module, you will explore how images are used as a means of communication in fashion and how the fashion industry promotes its products. You will be introduced to visual analysis skills, and explore the role of semiotics in consumer culture and the importance of messaging within the creation of visual texts. You will explore the roles of graphic design, art direction, styling and photography in communicating about fashion. You will be introduced to techniques, processes and commercial applications of fashion images for the fashion industry and in particular fashion marketing. This module is designed to provide you with a practical introduction to image creation and editing, developing skills in photography, styling, editing and layout techniques using the Adobe Creative Cloud. This will culminate in the application of visual analysis to the creation of your own visual solutions. |
| Fashion Society and Culture |
In this module you will be introduced to fundamental developments in European fashion from the 18th Century to contemporary times. You will be introduced to concepts and theories to help you critically think about and investigate the social/economic/political/technological and cultural position and relevance of fashion. This module aims to deliver a contextual understanding of contemporary fashion. It will focus on building skills in evaluation and critical analysis, including the development of the research and writing skills needed for the higher levels of study. |
| The Fashion Consumer and Trends |
In this module you will study the fashion consumer and trends in consumer markets and products. Analysing consumer motivations as an individual and collective value expressive function in fashion signifying practice. You will focus on research into consumer attributes, classifications and the trends that influence fashion, exploring how large-scale macro trends arise and considering the role of consumer intelligence and insights. You will develop an understanding of how cultural, social, personal, and psychological characteristics of consumers affect their buyer behaviour. You will develop an understanding about how consumer attributes including geo-demographics, reference groups, lifestyles, values, attitudes, and behaviours can be used as segmentation variables and affect the positioning strategies of brands. This will develop your understanding of market segments in the process of segmentation, targeting and positioning as the backbone of a strong marketing strategy. |
| Exploring Industry and Entrepreneurship |
The world of work is changing fast; in some sectors, AR, AI and automation have already mechanised the work environment. New and different jobs are rapidly being created, generating fresh industry-related and entrepreneurial opportunities. Global crises have accelerated trends, causing many sectors to rethink their approaches to work. This module provides you with an introduction to the changes being experienced, and the scope of real-world professional activities in relation to your course. Teaching will be delivered by your course team, led by subject experts, and tailored to reflect industry and entrepreneurship in your discipline. You will develop an understanding of how changing local and global trends impact the current and future worlds of work. The focus will be on exploring your industry or sector and its future, with a view to informing your own potential career or entrepreneurial journey. In this module, you will be supported by the experts in the Careers, Enterprise and Industry services and the university careers platform, Handshake. |
| Learning Perspectives |
This module will develop your curiosity around your chosen degree specialism and encourages you to become a collaborative, critical and reflective learner. You will explore different approaches and key debates around learning and develop skills essential for university study. Learning from key thinkers across cultures and time, you will examine core questions about how and why we learn the way we do. You will gain understanding through the distinct lens of your subject and by comparison and sharing of ideas with students from all degree areas. To evidence your learning journey, you will create responses to key questions on the areas of the module you find most relevant and inspiring. The skills, knowledge and approaches to learning you develop in this module will support your Regent’s journey and assist you in becoming an active part of your university community. |
| In Year 1, you can choose a mix of London Perspectives, Global Perspectives and language modules – you'll need to take two in total from the lists below. | |
|---|---|
| London Perspectives (Autumn Term) | In the London Perspectives module, you will explore London through multiple perspectives including your own cultural background and degree discipline. Taking the city as a learning ground, you will learn about London with a historical and contemporary focus through your degree subject (for example business, arts, fashion and media) and interact with the cultures of London through their symbols and neighbourhoods to investigate their impact on London over time. Using teasers inspired by the city of London (for example, a 'Brick Lane' extract, a segment of a visual product, a music extract), you will consider what makes London a world city. You will go on field trips and visit relevant venues in mixed-group activities where you act as guides to your cultures and/or subject, thereby fostering collaborative learning. The module uses London to explore what may unite, rather than divide, our areas of study. Topics and trips include multicultural London, Roman London, financial London and London of fashion and music. ——— You can also choose a language module instead. Choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. |
| Global Perspectives (Spring Term) | For Language modules, please refer to the list on the course page below. Through this module’s challenges you will complete a number of practical group tasks inspired by contemporary intercultural, political and social issues, and by the concept of global citizenship. You will work with peers to propose and present solutions to dilemmas and global issues. In the first half of the term, groups will be divided based on disciplines and courses of study; in the second half, you will re-group with students from other disciplines. Throughout the collaboration, you will be asked to reflect individually, and to evaluate the benefits and limitations of specific disciplinary approaches versus the potential for creative solutions when working with students across disciplines. ——— You can also choose a language module instead. Choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. |
| Language Modules | |
| Languages (Grades 1-6) – available Autumn and Spring |
Choose between Arabic, Chinese, French, German, Italian, Japanese, Russian and Spanish – all languages are offered from beginner to advanced level in every term. Languages provide you with tools to understand and imagine new worlds and communicate with others. Learning a language opens the door to cultures beyond your own and allows you to bridge the gap between communities and build connections for your life and your career. At Regent’s, you will learn languages differently. You will learn in a highly practical way, in order to develop skills for authentic communication. At Regent’s, you will receive individual attention in a supportive atmosphere and learn through collaboration and innovative teaching methodologies. Whether you want to start learning a new language, develop existing proficiency or prepare yourself to study abroad, these modules will help you develop a multilingual identity. |
| Advanced Language for Professionals (Grade 7) – available Autumn or Spring |
If you want to work in international or multilingual environments and you already have a higher intermediate level of Arabic, Chinese, French, German, Italian, Japanese, Russian or Spanish, this module is for you. You will learn to apply your existing language skills to the workplace and acquire the practical and linguistic tools to connect, collaborate and communicate effectively in multicultural professional settings. Learning in small groups, you will gain knowledge of the countries where the language is spoken and of their work practices and will apply that knowledge to tasks that resemble those in the workplace. You will also develop job-specific linguistic and cross-cultural skills and explore contemporary forms of communication at professional levels. Immersed in a unique classroom environment that embodies Regent’s cosmopolitan character, you will experience individual attention in a supportive atmosphere, learn through innovative teaching methodologies and develop your multilingual professional identity. |
| Business English: Professional Writing – available Autumn or Spring |
Every professional journey will benefit from enhanced writing skills allowing you to express yourself and persuade others. Classes provide opportunities to create written texts (such as work emails, letters, proposals and reports) while developing understanding of writing as a process and how to adapt writing for diverse audiences and purposes. At the same time, you will also consider the impact of choices around tone, style, formality and other key language aspects. This module offers a memorable experience of professional writing, harnessing technology use (such as digital word lists, text analysers) and formative feedback, all within a supportive classroom atmosphere. As a result, you will be ready to apply what you learn to tasks on this module in your university course or career. You may only take this module once. |
| Business English/Advanced Business English – available Autumn or Spring |
For every prospective 21st century professional, higher-level business English skills are indispensable. Whether you study acting or psychology, business or fashion design, this module will develop business English knowledge (grammar and vocabulary) and skills (listening, speaking, reading and writing) at upper-intermediate and advanced levels, to enhance your fluency, persuasiveness and effectiveness as a global communicator. You may only take these module once. Classes provide opportunities to engage in motivating linguistic challenges (such as discussions, presentations and reports). You will select and introduce business topics of interest and enjoy multiple opportunities for formative feedback, all within a small group, supportive classroom atmosphere. The sessions will encourage you to reflect throughout, helping to improve confidence through tasks designed to showcase the full range of business English skills required for success in your future career. |
| Advanced Spanish through Film (Grade 8) – available Autumn or Spring | Comics, films, social media posts...we live in a multimodal world where information is conveyed through combinations of visual, written, and spatial modes. If you already have a higher intermediate level of Spanish and wish to develop an ability to understand how images are created and ‘read’, this module is for you. Through close study of a range of films and television series produced in Latin America and Spain, you will enhance your understanding of the sociocultural reality of those countries. You will become familiar with the multimodal framework and apply it to the analysis of audio-visual texts. You will also acquire practical and linguistic tools to discuss and analyse in Spanish, and with a certain level of complexity, any audio-visual product. In addition to expanding on your existing linguistic skills, this module will help you develop new and highly valuable media literacies that can be easily transferred to your subject. |
| Fashion Marketing | |
|---|---|
| Fashion Marketing Communications |
In this module you will study the planning and strategy development process in relation to fashion marketing, promotion and communication. The module takes you from concept generation, initial research and analysis, through messaging and appeal alignment to the creation of an integrated marketing and communications campaign plan. You will also engage in the creative realisation of aspects of that campaign through content creation. You will learn how to create communications for content strategies, how to create personality through media platforms and how to analyse and identify audiences across channels. You will be exposed to principles and activities involved in marketing communications planning including promotional tactic alignment across media types and channels, strategic objective setting and final measurement. This module will develop your critical research and analysis skills, alongside your ability to engage in creative development and application to realise a campaign and create content. |
| Innovation in the Fashion Environment |
This module extends your knowledge and skills of fashion marketing and promotion. It focuses on the challenges of the contemporary retail environment. It explores the product concept for fashion with a focus on how technology is changing both the retail environment and production processes. This includes the development of fashion product and how businesses can create sustained competitive advantage and respond to market opportunities through both product strategy and retailing. You will learn about fashion product and its route to market including, product development, manufacture, sourcing, supply chain management and range planning. You will consolidate your understanding of fashion marketing through the retail environment including retail spaces and experiences and the importance of omni-channel in the contemporary customer journey. This will culminate in offering solutions to challenges and realising aspects of those creative ideas. You will explore ideas and develop concepts for your own innovation project. |
| Fashion Branding |
In this module you will explore contemporary fashion brands and examine strategies that are used to create strong brand equity. Developing your understanding of the brand building and brand management process in the fashion industry. You will learn how fashion businesses establish brand values and create and use brand identity as a strategic tool. You will discover how brands communicate their brand identity through the creation of brand guidelines in the process of positioning. The module will cover the development of values and ethics required to create successful brands. This will be done through examining case studies of successful international brands, and practical workshops focussing on the development of branding design for brand assets including logotype using the Adobe Creative Suite. This will culminate in the application of theory to practice in the creation of a brand book. |
| In Year 2, you will also choose one of the following Experiencing Industry & Entrepreneurship modules: | |
| Entrepreneurial Challenge |
Regent’s University London has been quoted as the UK university with the highest density of business founders. In this module, you will develop entrepreneurial thinking about how to grow your own or others’ entrepreneurial ideas. You will have the freedom to choose between a range of entrepreneurial challenges and explore enterprise opportunities. In doing so, you will develop your own concepts and create an entrepreneurial plan. In collaboration with others, you will develop your entrepreneurial ideas through creative thinking, research and evaluation. At the end of the module, you will pitch your idea, bringing your concepts closer to an exciting reality. If you have true ambitions to become a founder, the module will also prepare you to complete an individual entrepreneurial project in your final year. |
| Placement |
This placement module gives you the opportunity to experience industry and entrepreneurship in an external organisation. Through an immersive piece of work, either within or outside of your discipline, you will apply your knowledge and intellectual and practical skills to real life challenges to develop a critical appreciation of how an organisation operates and evolves. These insights, skills and knowledge will not only prepare you for your next level of study, but they will also help you to build the attributes required to realise your future ambitions after graduation. |
| Industry Challenge |
In this module, you will experience the challenge and pace of the world of work through a real world or live project, chosen from a menu of industry scenarios. This will give you an insight into the culture, practices and commercial contexts of an industry, field or sector within which the project is situated. The focus of this immersive experience will be on process, as you engage in team building, collaboration and project management, researching and testing concepts and presenting your concepts to address the industry challenge. The module will support your personal and professional development so that, when you move into the final year of your course, you will be equipped to complete a significant individual project of your choice. |
| You can also choose to study a term abroad: | |
| Read more about study abroad | We support and encourage students to study abroad in the Spring term of Year 2 (you must meet our eligibility criteria). For more information, contact [email protected] or visit www.regents.ac.uk/admissions/international/study-abroad-exchange/outbound. |
| Module Title | |
|---|---|
| Special Elective 1 | You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints. |
| Special Elective 2 | You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints. |
| Special Elective 3 or a Language | You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. Please note, not all electives will be offered every term, due to timetabling and other constraints. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from. |
| Special Elective 4 or a Language | You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. Please note, not all electives will be offered every term, due to timetabling and other constraints. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from. |
| Fashion Marketing | |
|---|---|
| Fashion Futures |
This module aims to challenge established norms and ways of working and explore ethical, environmental, and commercial dilemmas facing the fashion industry currently and in the future. You will investigate current issues that affect the fashion industry and critically analyse the cultural contexts and the driving forces that bring those changes to the fore. You will consider market and consumer intelligence as well as aesthetic, economic, social and cultural influences, to critically evaluate how emerging trends inspire and influence the fashion industry and how they will shape its future. In this module, you will research a specialist topic in the fashion or lifestyle industries through effective analysis and critique of accepted practice. You will conduct primary and secondary research and work on trend predictions. You will consolidate learning to assess markets, identify emerging trends and create directional trend materials to provide innovative solutions. |
| Professional Practice and Portfolio |
This module, will help you to consider your future, plan and prepare to achieve your goals. You will analyse your skills, your strengths and your interests. You will engage in and present comprehensive research into the careers market in relation to your chosen field. You will learn how to create a strong portfolio of work based on projects completed during your course and new project work completed during the module. You will learn how to produce a professional curriculum vitae and how to prepare for job applications and interviews. You will explore the importance of networking and you will build confidence in preparation for launching yourself into the fashion industry. |
| Major Project l |
The Major Project is the culmination of your studies. You will study Major Project I in the first term of your final year and Major Project II in the second. Each module comprises 20 credits. Together, the two modules form one project. The Major Project is a substantial piece of work, drawing on your discipline-specific and interdisciplinary learning, together with your learning about industry and entrepreneurship. You will have the freedom to design a self-directed project that reflects your interests and career aspirations. You may also choose to relate your Major Project to work you’re completing on your other final year modules. In Major Project I, you will start the term developing a proposal for your Major Project, supported by your tutors. Following your proposal, you will begin work on your Major Project, learning through individual or group supervision, workshops or studio practice, as appropriate to your project. |
| Major Project II |
Major Project II is the second Major Project module in your final year. Following the research and development you undertook in Major Project I, you will realise and complete your work in Major Project ll. The Major Project is your opportunity to apply your discipline-specific and interdisciplinary learning, together with your learning around industry and/or entrepreneurship to a topic of your choice. Through the Major Project, you can realise your ambitions as you prepare to graduate with work that illustrates your aspirations. You will learn through individual or group supervisions, workshops or studio practice, as appropriate to your project. You may also choose to relate your Major Project to the work you’re completing on your other final year modules. If you are working on an entrepreneurial project for your Major Project, you may be able to join the Founders Programme, which supports students and graduates interested in starting their own business with tailored guidance, coaching, mentoring, and access to experiential bootcamps and live events. |
| Module Title | |
|---|---|
| Special Elective 1 | You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints. |
| Special Elective 2 | You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints. |
| Special Elective 3 or a Language | You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from. |
| Special Elective 4 or a Language | You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions. Please note, not all electives will be offered every term, due to timetabling and other constraints. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from. |
‘I’ve learnt so much – how to use Instagram for business, how to communicate with international clients, how to approach different markets. I’m now more certain than ever that I could work in digital fashion marketing – and that’s thanks to Regent's.' Hsieh-Tse (Jeff) Hsiao, BA (Hons) Fashion Marketing student
