Fashion portfolio

Fashion Marketing

BA (Hons)

Programme details

  • Next start date: Sep 2023
  • Study: Full-time
  • Duration: 3 years
  • Fee: £20,500 per year
  • UCAS code: A022
  • Study abroad: Optional

The following course information is for students applying for entry in September 2023. If you're looking to start in September 2022, please refer to this page.

Overview

To successfully launch a new brand or collection, fashion marketers must keep track of the latest trends and continually seek creative ways to tell stories, build brand reputations, influence customers and generate sales.

You’ll be introduced to the structure of the fashion industry and learn how teams build strategies to ensure a seamless transition from concept to customer. Using market research, you’ll also learn how to analyse and evaluate consumer behaviour (including why and how they purchase products), forecast new trends and develop innovative strategies to entice new customers.

Focusing on creative storytelling, you’ll learn how to communicate the message behind or collection, and effectively promote brands’ personalities and values – exploring a range of innovative techniques including the use of influencers, collaborations, pop-ups and social media.

In your first year, you’ll analyse and evaluate stories used in current campaigns. In your second year, you’ll experiment with re-telling existing stories and in your final year you’ll focus on creating stories from scratch – sourcing your own ideas, collaborating with peers and producing engaging, multi-channel campaigns.

Why study Fashion Marketing in London?

Studying in London gives you the chance to get involved with a wide variety of campaigns, shoots, collaborations and events (from London Fashion Week to the Dezeen Design Festival) and you’ll be encouraged to regularly visit exhibitions, enter competitions and join internships – developing new relationships and gaining first-hand experience.

The course places a keen emphasis on an appropriate balance between theoretical and academic standpoints and ‘real-life’ industry applications and contexts. During your time at Regent’s, you’ll take advantage of access to industry resources such as Fashion Monitor (an influencer marketing tool), work on a range of live marketing briefs and hear first-hand accounts from practiced experts – gaining industry experience and building a network of contacts.

Recent guest speakers: 

  • Michael Ward, Managing Director at Harrods 
  • Andrew Maag, Former CEO at dunhill 
  • Angela Gilbey, Sourcing Development Manager at New Look 
  • Nicole Bischofer, Head of Womenswear at COS 
  • Ellie-Grace Frost, Designer at Louis Vuitton 
  • Howard Mutti-Mewse, Global Communications Manager at Nespresso 
  • Jessica Bumpus, Fashion Journalist and former Digital Fashion Editor at Vogue  
  • Virginia James, former Head of Design at Pringle 
  • Angela Quaintrell, Fashion Buying Consultant 
  • Melanie Walker, former Head of Design at Victoria Beckham 
  • Lizzy Bowering, Head of Catwalks at WGSN

Recent collaborations: 

  • Nicole Bischofer, Head of Womenswear at COS
  • Annabel Dowsing, Studio Director at Georgia Hardinge
  • Duncan Cui, Director at Kylin Pulu and Tom Tailor
  • Imogen Bowman, Senior Designer at Studio Amelia 

Our unparalleled central London location and strong emphasis on forging industry links means you’ll emerge as an innovative, visionary marketer and a confident communicator with an excellent understanding of the fashion industry.

Integrated Foundation option

The integrated foundation year has been specially designed to give you the introductory knowledge and business skills needed to confidently progress to degree-level study.   

It's structured around discipline knowledge, with extra modules that introduce you to the transferable skills you'll need at degree level and beyond – giving you a solid grounding in both management principles and business skills.

Once you've successfully completed your Foundation year, you'll be able to progress to any of our business, social sciences, humanities or media undergraduate courses.

Building on this foundation, you’ll develop specialist knowledge in your chosen course.

This course is subject to validation. 

Hear from Shri – Harrods intern and Regent's student
Hear from Shri – Harrods intern and Regent's student
Studying Fashion in the heart of London
Watch: Studying Fashion in the heart of London

How to apply

Applying to Regent's is quick and easy. We accept direct applications and there is no application fee.

If you haven't received your exam results, you can still apply, and we can issue a conditional offer. You just need be clear in your application which qualifications you are currently studying for.

There's still time to submit an application. 

Step 1: Apply

Upload supporting documents

You can upload supporting documents when you apply. If you don't, please email them to [email protected] straight after you complete your application. 

  • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
  • One academic letter of recommendation
  • A 300-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you'll benefit from the course, what contributions you'll make to the University and how this will help your future career aspirations
  • A copy of your passport photograph (ID) page
  • If you are not a native English speaker, proof of your English proficiency.

Credit Transfer

  • If you’ve already studied part of a degree course elsewhere, you may be able to apply for Recognition of Prior Learning (RPL) and join the programme at an advanced entry point. To apply for RPL, state this clearly in your statement of purpose and provide us with the transcripts and module descriptions for the relevant study.

Step 2: Receive a response

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

We will assess whether you meet our entry requirements and will notify you of the decision via email. UCAS applicants will also receive official notification via the UCAS system.

For some of our courses, the selection process may include an interview or audition. Interviews/auditions can take the form of a one-to-one interview, group interview or portfolio review which may be conducted by telephone or as an online call. Arrangements of these are made between the Admissions Department and the applicant.

Step 3: Accept your offer

If you wish to accept the offer you must pay the advance tuition fee deposit (non-refundable) to confirm your place.

Please see here for information on how to pay.

Step 4: Register 

Closer to the start of the term, the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment before you arrive, as well as a checklist of documents you will need to bring with you to fully register.

Information for international students

If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

Scholarships and funding

There are a wide variety of funding and scholarship opportunities to help you finance your studies. For more information, please visit our scholarships and funding page.

Fees

Tuition fee: £20,500 per year

Non-refundable advance deposit 

  • UK students: £1,000

  • Non-UK students: £4,000

Read more about tuition fees.

What do fees include?

Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources. Fees are presented for the first level of study which equates to two terms.

What other costs should I budget for?

Fees cover the cost of tuition. You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses that you choose to participate in outside of the tuition offered as part of the programme.

Reading lists will be made available. Books may be borrowed from the library or purchased from a wide range of suppliers at an additional cost. The library holds a limited number of copies of core textbooks and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 per year, depending on your course.

Throughout the course, a number of study visits will be offered to enhance your learning and experience. These are advertised in advance and are optional to attend. Costs vary depending on destination and duration. 

We strongly suggest students acquire a laptop to bring to sessions. All taught sessions relating to the acquisition of specialist software skills will be within one of the Regent’s Mac labs using the University's paid-for subscription to the software required. We suggest students take out their own discounted student Adobe Creative Cloud licence, which can be paid for monthly or annually. There are computers available on campus for use outside class, and some of these facilities have specialist software available. Students will also require some form of equipment for notetaking. 

The majority of coursework is submitted digitally, but some modules require physical realisation/printing. The approximate cost of printing and production of materials varies from student to student and the module concerned, but all students are offered the opportunity to discuss anticipated costs with tutors throughout the module. The quality of realisation does not have a direct impact on academic success. 

Students may wish to enhance their work by engaging additional resources (such as equipment or studios). However this can differ between students and you are encouraged to discuss your plans with a tutor before you do this. 

When are fees paid?

Fees are payable in the following instalments:

  • An initial non-refundable advance deposit paid when you accept your offer of a place
  • The advance deposit is allocated against the first term’s fees
  • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

Calculating fee increases

  • The University sets tuition fees on an annual basis in line with the University's financial year
  • The fees quoted here are for one academic year of study commencing in September
  • For students starting their programme in January the programme spans two separate financial year accounting periods. Fees for the different teaching terms are calculated separately in line with fees charged in each financial year
  • Fees for subsequent years of study are subject to fee inflation
  • The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes
  • All fee increases are subject to approval of the University Board thus ensuring that affordability for our students remains a primary concern in any decisions regarding fee increases

Study Period Abroad (SPA)

Some programmes at Regent’s University London offer an optional or mandatory Study Period Abroad, for one or two semesters. No SPA can be undertaken in the United States.
 
A student who wishes to attend an “ineligible” school, which includes any school in the USA, will forfeit all funding from that semester going forward and all current loans will become due with immediate effect. For any questions regarding these terms and conditions, please email the US Loans Advisor at [email protected]. For questions regarding what an “eligible” or “deferment only” school is, please  email the IPO office, [email protected] or [email protected] before applying for a programme with an SPA module.

Teaching

At Regent's you’ll have the freedom to explore your interests in a supportive and nurturing environment with interactive classes, regular one-to-one contact with tutors, specialist facilities, industry opportunities and tailored careers advice – ensuring you develop the skills, experience and confidence you need to succeed.

You'll engage in exciting learning experiences that encourage collaboration and self-expression – from group work and studio practice to guest lectures, industry masterclasses and site visits:

  • Design and promote collections 
  • Track and forecast new trends 
  • Build your personal portfolio 
  • Collaborate on shows and shoots
  • Project manage campus events 
  • Explore museums and archives 
  • Join industry placements 
  • Connect and expand your network 

You’ll also work on live projects commissioned and evaluated by real companies – gaining a deeper understanding of the industry and building valuable connections. Previous student collaborations include:

  • COS 
  • Georgia Hardinge 
  • Harrods
  • Kylin Pulu
  • Studio Amelia
  • Tom Tailor 

On campus, you'll be able to access our collaborative workspaces and industry-standard resources, including:

  • Professional design studios 
  • Sewing and pressing workrooms 
  • Fabric library and workshop  
  • Photography and TV studios 
  • Specialist equipment loan store
  • Mac and PC labs with industry software  
  • AutoCAD lab with plotter 
  • Digital fabrication lab 
  • Laser cutter and 3D printers

You'll also have access to electronic resources and databases including Fashion Monitor, EBSCOhost, Proquest, Statista, Euromonitor/Passport, Berg Fashion Library, Design and Applied Arts Index (DAAI), WGSN, Oxford Art Online, Oxford Reference Online and Ebook.

As well as spending time in our studio spaces, you'll take field trips to some of London’s best-known museums, galleries and fashion archives.

Contact hours: Years 1 and 2: 16-18 hours per week. Year 3: no less than 16 hours per week. 

Teaching staff

You'll be taught by designers, illustrators, stylists, buyers, photographers and brand experts who continue to work in this sector alongside teaching. They often have work showcased in international publications, exhibitions and industry events – and their knowledge and experiences ensure your classes are shaped by the most current industry practices and reflect the fast-changing agendas of the fashion industry.

You'll also be allocated a personal tutor, who'll meet you on a one-to-one basis at various stages throughout the year to provide you with guidance and support your personal and professional development. 

Plus, you'll benefit from regular guest speakers – from designers to PRs. Past speakers have included the likes of Michael Ward, Managing Director at Harrods; Ellie-Grace Frost, Designer at Louis Vuitton and Jessica Bumpus, Fashion Journalist and former Digital Fashion Editor at Vogue.

Independent learning

Throughout the course, you'll be expected to undertake extra reading, personal research, reflection and peer review, preparing work for workshops, working collaboratively with students and tasks to enhance your technical experimentation with software or tasks for the continued development of camera and photography skills.

Our location in central London offers significant advantages to fashion students, due to its close proximity to a wide range of museums, galleries, industry events, department stores, designer stores and material suppliers. The fashionable Marylebone High Street is a ten-minute walk away, where you'll find retailers offering luxury and high middle-market fashion and accessories alongside charity shops that stock second-hand designer garments and accessories. Beyond this, Oxford Street, Bond Street and Regent Street can be used as active research zones throughout your study.

Method of assessment

Your skills and knowledge will be assessed entirely by coursework, with no exams. For example through practical work, presentations, design projects, group work, portfolios, fashion films, fashion shoot images, publications and zines, production documents, market reports and essays. You may also have the opportunity to produce a fashion film, fashion magazine or participate in the production of a fashion show.

Disability support

We welcome and support students with a wide range of disabilities and health concerns, including learning difficulties, visual and hearing impairments, mental health difficulties, autism conditions, mobility difficulties and temporary or chronic health conditions. 

Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as possible to enable us to support you. Find out more about our disability support and contact us.

Entry requirements: Level 4 (Year 1) entry

The minimum entry requirement for Level 4 students is: 

  • one of the following qualifications:  
    • Two GCE A-levels at grade A-C 
    • 24 points in the International Baccalaureate 
    • US High School Diploma with a minimum GPA of 2.5 PLUS one of the following (applicants with a very strong GPA can be academically referred at the AOI’s discretion): 
    • two AP tests with an average grade of 3 
    • two SAT II (Subject Tests) with a minimum score of 500 in each section 
    • SAT I (Reasoning Tests) with a minimum score of 1650 (550 in each section) 
    • ACT with a composite score of 23 (20 in each section) 
    • Dual Enrolment and College credits (1st Year) - 20 credits with a GPA of 2.5 or higher. 
  • Equivalent qualifications as deemed acceptable by the University and set out in the Admissions Manual and UK NARIC 

 

  • minimum English language proficiency requirement through one of the following qualifications (or equivalent): 

Qualification 

Subject 

Grade 

GCSE* 

English language 

C (4) 

IB SL or HL* 

English 

US HSD (studied in a majority English-speaking country)* 

Cumulative GPA 

2.5 

IELTS* 

Academic 

6.0 overall and 5.5 in each component 

*qualification satisfies the English language requirements of the UKVI for Non EU/EEA nationals 

This course will act as your springboard into the fashion marketing industry, whether you’re looking to market your own collection, join an agency or work in-house for a global brand. Alumni have gone on to work as buyers, stylists, PRs, trend forecasters, digital marketers, brand managers and visual merchandisers – working with international brands such as MatchesFashion, MaxMara, Self Portrait, Sophia Webster, RewardStyle and TikTok.

The Regent's Model

We've designed our curriculum for you. Gain a deeply personalised education, designed for you – an innovator, entrepreneur or future leader. Expand your knowledge, skills, practice and thinking with three building blocks:

  • Subject Core: Gain a deep understanding of your field and learn from academics with significant industry experience.
  • Special Electives: Go beyond your core discipline and gain even more future-focused skills. Regent's Special Electives are available to every Undergraduate student, and designed to be hyper-relevant to the world we live and work in – now and into the future
  • Industry & Entrepreneurship: Take on challenges directly from the world of work. Test your ideas, gain close industry connections, and take on real-world projects – all embedded into your course from day one. Work towards a final project, in which you’ll build and develop your unique idea.

Read more about how you'll learn and view a complete list of Special Electives.

The integrated foundation year has been specially designed to give you the introductory knowledge and business skills needed to confidently progress to degree-level study. 

Year 1

Subject Core

Fashion Marketing, BA (Hons)
Fashion Marketing Principles and Practice In this module, you will be introduced to the principles of fashion marketing. Including the role of marketing in creating competitive advantage within the fashion industry. You will learn about the marketing planning process, the external and internal marketing environment, segmentation, targeting, positioning and the marketing mix.



This will develop your knowledge of fashion and the business of fashion, and your ability to stay in touch with developments at the forefront of this fast-moving industry. You will learn key fashion marketing principles, tools and frameworks and you will apply these to projects about the contemporary fashion market. You will comprehensively explore the range of marketing activities that fashion companies engage in. You will complete work in groups and individually. You will be encouraged to access a range of text-based and digital library resources, as well utilising the University’s institutional subscription services.

Fashion Images In this module, you will explore how images are used as a means of communication in fashion and how the fashion industry promotes its products.

You will be introduced to visual analysis skills, and explore the role of semiotics in consumer culture and the importance of messaging within the creation of visual texts. You will explore the roles of graphic design, art direction, styling and photography in communicating about fashion. You will be introduced to techniques, processes and commercial applications of fashion images for the fashion industry and in particular fashion marketing.

This module is designed to provide you with a practical introduction to image creation and editing, developing skills in photography, styling, editing and layout techniques using the Adobe Creative Cloud. This will culminate in the application of visual analysis to the creation of your own visual solutions.
Fashion Society and Culture In this module you will be introduced to fundamental developments in European fashion from the 18th Century to contemporary times. You will be introduced to concepts and theories to help you critically think about and investigate the social/economic/political/technological and cultural position and relevance of fashion.



This module aims to deliver a contextual understanding of contemporary fashion. It will focus on building skills in evaluation and critical analysis, including the development of the research and writing skills needed for the higher levels of study.
The Fashion Consumer and Trends In this module you will study the fashion consumer and trends in consumer markets and products. Analysing consumer motivations as an individual and collective value expressive function in fashion signifying practice.



You will focus on research into consumer attributes, classifications and the trends that influence fashion, exploring how large-scale macro trends arise and considering the role of consumer intelligence and insights.



You will develop an understanding of how cultural, social, personal, and psychological characteristics of consumers affect their buyer behaviour. You will develop an understanding about how consumer attributes including geo-demographics, reference groups, lifestyles, values, attitudes, and behaviours can be used as segmentation variables and affect the positioning strategies of brands. This will develop your understanding of market segments in the process of segmentation, targeting and positioning as the backbone of a strong marketing strategy.

Exploring Industry and Entrepreneurship The world of work is changing fast; in some sectors, AR, AI and automation have already mechanised the work environment. New and different jobs are rapidly being created, generating fresh industry-related and entrepreneurial opportunities. Global crises have accelerated trends, causing many sectors to rethink their approaches to work.

This module provides you with an introduction to the changes being experienced, and the scope of real-world professional activities in relation to your course. Teaching will be delivered by your course team, led by subject experts, and tailored to reflect industry and entrepreneurship in your discipline.

You will develop an understanding of how changing local and global trends impact the current and future worlds of work. The focus will be on exploring your industry or sector and its future, with a view to informing your own potential career or entrepreneurial journey.

In this module, you will be supported by the experts in the Careers, Enterprise and Industry services and the university careers platform, Handshake.
Learning Perspectives This module will develop your curiosity around your chosen degree specialism and encourages you to become a collaborative, critical and reflective learner. You will explore different approaches and key debates around learning and develop skills essential for university study.   

Learning from key thinkers across cultures and time, you will examine core questions about how and why we learn the way we do. You will gain understanding through the distinct lens of your subject and by comparison and sharing of ideas with students from all degree areas.    

To evidence your learning journey, you will create responses to key questions on the areas of the module you find most relevant and inspiring. The skills, knowledge and approaches to learning you develop in this module will support your Regent’s journey and assist you in becoming an active part of your university community.  

Common Modules

In Year 1, you can choose a mix of London Perspectives, Global Perspectives and language modules – you'll need to take two in total from the lists below.
London Perspectives (Autumn Term) In the London Perspectives module, you will explore London through multiple perspectives including your own cultural background and degree discipline. Taking the city as a learning ground, you will learn about London with a historical and contemporary focus through your degree subject (for example business, arts, fashion and media) and interact with the cultures of London through their symbols and neighbourhoods to investigate their impact on London over time. Using teasers inspired by the city of London (for example, a 'Brick Lane' extract, a segment of a visual product, a music extract), you will consider what makes London a world city. You will go on field trips and visit relevant venues in mixed-group activities where you act as guides to your cultures and/or subject, thereby fostering collaborative learning. The module uses London to explore what may unite, rather than divide, our areas of study. Topics and trips include multicultural London, Roman London, financial London and London of fashion and music. ——— You can also choose a language module instead. Choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level.
Global Perspectives (Spring Term) For Language modules, please refer to the list on the course page below. Through this module’s challenges you will complete a number of practical group tasks inspired by contemporary intercultural, political and social issues, and by the concept of global citizenship. You will work with peers to propose and present solutions to dilemmas and global issues. In the first half of the term, groups will be divided based on disciplines and courses of study; in the second half, you will re-group with students from other disciplines. Throughout the collaboration, you will be asked to reflect individually, and to evaluate the benefits and limitations of specific disciplinary approaches versus the potential for creative solutions when working with students across disciplines. ——— You can also choose a language module instead. Choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level.
Language Modules
Languages (Grades 1-6) – available Autumn and Spring Choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian and Spanish – all languages are offered from beginner to advanced level in every term.

Languages provide you with tools to understand and imagine new worlds and communicate with others. Learning a language opens the door to cultures beyond your own and allows you to bridge the gap between communities and build connections for your life and your career. 


At Regent’s, you will learn languages differently. You will learn in a highly practical way, in order to develop skills for authentic communication. At Regent’s, you will receive individual attention in a supportive atmosphere and learn through collaboration and innovative teaching methodologies.  

  

Whether you want to start learning a new language, develop existing proficiency or prepare yourself to study abroad, these modules will help you develop a multilingual identity.   
Advanced Language for Professionals (Grade 7)  – available Autumn or Spring If you want to work in international or multilingual environments and you already have a higher intermediate level of Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian or Spanish, this module is for you.  

You will learn to apply your existing language skills to the workplace and acquire the practical and linguistic tools to connect, collaborate and communicate effectively in multicultural professional settings.  

Learning in small groups, you will gain knowledge of the countries where the language is spoken and of their work practices and will apply that knowledge to tasks that resemble those in the workplace. You will also develop job-specific linguistic and cross-cultural skills and explore contemporary forms of communication at professional levels. 

Immersed in a unique classroom environment that embodies Regent’s cosmopolitan character, you will experience individual attention in a supportive atmosphere, learn through innovative teaching methodologies and develop your multilingual professional identity. 

Business English: Professional Writing – available Autumn or Spring Every professional journey will benefit from enhanced writing skills allowing you to express yourself and persuade others.  Classes provide opportunities to create written texts (such as work emails, letters, proposals and reports) while developing understanding of writing as a process and how to adapt writing for diverse audiences and purposes. At the same time, you will also consider the impact of choices around tone, style, formality and other key language aspects.  

This module offers a memorable experience of professional writing, harnessing technology use (such as digital word lists, text analysers) and formative feedback, all within a supportive classroom atmosphere.  

As a result, you will be ready to apply what you learn to tasks on this module in your university course or career. You may only take this module once.
Business English/Advanced Business English  – available Autumn or Spring For every prospective 21st century professional, higher-level business English skills are indispensable.  

Whether you study acting or psychology, business or fashion design, this module will develop business English knowledge (grammar and vocabulary) and skills (listening, speaking, reading and writing) at upper-intermediate and advanced levels, to enhance your fluency, persuasiveness and effectiveness as a global communicator.   You may only take these module once.

Classes provide opportunities to engage in motivating linguistic challenges (such as discussions, presentations and reports). You will select and introduce business topics of interest and enjoy multiple opportunities for formative feedback, all within a small group, supportive classroom atmosphere.   

This module offers an inclusive, innovative and memorable language learning experience, optimising technology use (online business news and sources of current affairs) and harnessing your multicultural and/or multilingual identities.

The sessions will encourage you to reflect throughout, helping to improve confidence through tasks designed to showcase the full range of business English skills required for success in your future career.   

Advanced Spanish through Film (Grade 8)  – available Autumn or Spring Comics, films, social media posts...we live in a multimodal world where information is conveyed through combinations of visual, written, and spatial modes. If you already have a higher intermediate level of Spanish and wish to develop an ability to understand how images are created and ‘read’, this module is for you. Through close study of a range of films and television series produced in Latin America and Spain, you will enhance your understanding of the sociocultural reality of those countries. You will become familiar with the multimodal framework and apply it to the analysis of audio-visual texts. You will also acquire practical and linguistic tools to discuss and analyse in Spanish, and with a certain level of complexity, any audio-visual product. In addition to expanding on your existing linguistic skills, this module will help you develop new and highly valuable media literacies that can be easily transferred to your subject.

Year 2

Subject Core

Fashion Marketing
Fashion Marketing Communications

In this module you will study the planning and strategy development process in relation to fashion marketing, promotion and communication. The module takes you from concept generation, initial research and analysis, through messaging and appeal alignment to the creation of an integrated marketing and communications campaign plan. You will also engage in the creative realisation of aspects of that campaign through content creation.



You will learn how to create communications for content strategies, how to create personality through media platforms and how to analyse and identify audiences across channels. You will be exposed to principles and activities involved in marketing communications planning including promotional tactic alignment across media types and channels, strategic objective setting and final measurement.



This module will develop your critical research and analysis skills, alongside your ability to engage in creative development and application to realise a campaign and create content.
Innovation in the Fashion Environment This module extends your knowledge and skills of fashion marketing and promotion. It focuses on the challenges of the contemporary retail environment. It explores the product concept for fashion with a focus on how technology is changing both the retail environment and production processes. This includes the development of fashion product and how businesses can create sustained competitive advantage and respond to market opportunities through both product strategy and retailing.

You will learn about fashion product and its route to market including, product development, manufacture, sourcing, supply chain management and range planning. You will consolidate your understanding of fashion marketing through the retail environment including retail spaces and experiences and the importance of omni-channel in the contemporary customer journey.

This will culminate in offering solutions to challenges and realising aspects of those creative ideas. You will explore ideas and develop concepts for your own innovation project.
Fashion Branding

In this module you will explore contemporary fashion brands and examine strategies that are used to create strong brand equity. Developing your understanding of the brand building and brand management process in the fashion industry.



You will learn how fashion businesses establish brand values and create and use brand identity as a strategic tool. You will discover how brands communicate their brand identity through the creation of brand guidelines in the process of positioning.



The module will cover the development of values and ethics required to create successful brands. This will be done through examining case studies of successful international brands, and practical workshops focussing on the development of branding design for brand assets including logotype using the Adobe Creative Suite. This will culminate in the application of theory to practice in the creation of a brand book.
In Year 2, you will also choose one of the following Experiencing Industry & Entrepreneurship modules:
Entrepreneurial Challenge Regent’s University London has been quoted as the UK university with the highest density of business founders. In this module, you will develop entrepreneurial thinking about how to grow your own or others’ entrepreneurial ideas.

You will have the freedom to choose between a range of entrepreneurial challenges and explore enterprise opportunities. In doing so, you will develop your own concepts and create an entrepreneurial plan. In collaboration with others, you will develop your entrepreneurial ideas through creative thinking, research and evaluation.

At the end of the module, you will pitch your idea, bringing your concepts closer to an exciting reality. If you have true ambitions to become a founder, the module will also prepare you to complete an individual entrepreneurial project in your final year.
Placement This placement module gives you the opportunity to experience industry and entrepreneurship in an external organisation. Through an immersive piece of work, either within or outside of your discipline, you will apply your knowledge and intellectual and practical skills to real life challenges to develop a critical appreciation of how an organisation operates and evolves.

These insights, skills and knowledge will not only prepare you for your next level of study, but they will also help you to build the attributes required to realise your future ambitions after graduation.
Industry Challenge In this module, you will experience the challenge and pace of the world of work through a real world or live project, chosen from a menu of industry scenarios. This will give you an insight into the culture, practices and commercial contexts of an industry, field or sector within which the project is situated.

The focus of this immersive experience will be on process, as you engage in team building, collaboration and project management, researching and testing concepts and presenting your concepts to address the industry challenge.

The module will support your personal and professional development so that, when you move into the final year of your course, you will be equipped to complete a significant individual project of your choice.

Languages and Special Electives

Module Title
Special Elective 1 You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. Scroll to the top of the page to find a link to the complete list and module descriptions.
Special Elective 2 You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. Scroll to the top of the page to find a link to the complete list and module descriptions.
Special Elective 3 or a Language You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from.
Special Elective 4 or a Language You can choose from: Creativity and Imagination; Being Human; Creating a Brand Identity; Why We Post: Social Media and Us; Financial Innovation and Technology; Photography Workshop; How to Think in a Post-Truth World; Understanding Human Rights; Literary London; Behind the Lens: Introduction to Media Production; Psychology of Emotions; London as Fashion Capital; Emerging Technologies: from Web3 to the Metaverse; Digital Design with Adobe Creative Suite; The Power of Language in Your Life; Business Ethics; Experiencing Theatre; Understanding the Global Art Market; Inspiring Your Audience; Future Cities Now. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from.

Year 3

Subject Core

Fashion Marketing
Fashion Futures This module aims to challenge established norms and ways of working and explore ethical, environmental, and commercial dilemmas facing the fashion industry currently and in the future.

You will investigate current issues that affect the fashion industry and critically analyse the cultural contexts and the driving forces that bring those changes to the fore. You will consider market and consumer intelligence as well as aesthetic, economic, social and cultural influences, to critically evaluate how emerging trends inspire and influence the fashion industry and how they will shape its future.

In this module, you will research a specialist topic in the fashion or lifestyle industries through effective analysis and critique of accepted practice. You will conduct primary and secondary research and work on trend predictions. You will consolidate learning to assess markets, identify emerging trends and create directional trend materials to provide innovative solutions.
Professional Practice and Portfolio This module, will help you to consider your future, plan and prepare to achieve your goals. You will analyse your skills, your strengths and your interests. You will engage in and present comprehensive research into the careers market in relation to your chosen field. You will learn how to create a strong portfolio of work based on projects completed during your course and new project work completed during the module.



You will learn how to produce a professional curriculum vitae and how to prepare for job applications and interviews. You will explore the importance of networking and you will build confidence in preparation for launching yourself into the fashion industry.
Major Project l The Major Project is the culmination of your studies. You will study Major Project I in the first term of your final year and Major Project II in the second. Each module comprises 20 credits. Together, the two modules form one project.

The Major Project is a substantial piece of work, drawing on your discipline-specific and interdisciplinary learning, together with your learning about industry and entrepreneurship. You will have the freedom to design a self-directed project that reflects your interests and career aspirations. You may also choose to relate your Major Project to work you’re completing on your other final year modules.

In Major Project I, you will start the term developing a proposal for your Major Project, supported by your tutors. Following your proposal, you will begin work on your Major Project, learning through individual or group supervision, workshops or studio practice, as appropriate to your project.
Major Project II Major Project II is the second Major Project module in your final year. Following the research and development you undertook in Major Project I, you will realise and complete your work in Major Project ll.

The Major Project is your opportunity to apply your discipline-specific and interdisciplinary learning, together with your learning around industry and/or entrepreneurship to a topic of your choice. Through the Major Project, you can realise your ambitions as you prepare to graduate with work that illustrates your aspirations.

You will learn through individual or group supervisions, workshops or studio practice, as appropriate to your project. You may also choose to relate your Major Project to the work you’re completing on your other final year modules.

If you are working on an entrepreneurial project for your Major Project, you may be able to join the Founders Programme, which supports students and graduates interested in starting their own business with tailored guidance, coaching, mentoring, and access to experiential bootcamps and live events.

Languages and Special Electives

Module Title
Special Elective 1 You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions.
Special Elective 2 You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions.
Special Elective 3 or a Language You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from.
Special Elective 4 or a Language You can choose from: Creative Futures; Essential Leadership Skills; Brand Me; Influencer Marketing Masterclass; The Blockchain and Cryptocurrency Revolution; How to Create a Social Enterprise; How to deal with Uncertainty; Understanding the Politics of Migration; Living Religions in London; Podcasting Masterclass; Exploring Sleep and Dreaming; Material Cultures and Sustainability; Understanding Artificial Intelligence; Professional Project Management; Introduction to Environmental Law; The Art of Data Storytelling; Cyber-psychology: Understanding Digital Behaviour; Decision-making Strategies Masterclass; Creative and Professional Writing Masterclass; Global Conflict and the Arts. Scroll to the top of the page to find a link to the complete list and module descriptions. — — — Or select a language module. You can choose between Arabic, Chinese, French, German, Italian, Japanese, Portuguese, Russian, Spanish and Business English – all languages are offered from beginner to advanced level. — — — Scroll to the top of the page to find a link to the complete list of Special Electives and Languages you can choose from.

Apply now

BA (Hons) Fashion Marketing

Integrated Foundation option

You can also start this course from Foundation Year – follow the link below to learn more about BA (Hons) Fashion Marketing.

Hsieh-Tse Hsiao quote

Hsieh-Tse (Jeff) Hsiao, Harrods Internship student
‘I’ve learnt so much – how to use Instagram for business, how to communicate with international clients, how to approach different markets. I’m now more certain than ever that I could work in digital fashion marketing – and that’s thanks to Regent's.' Hsieh-Tse (Jeff) Hsiao, BA (Hons) Fashion Marketing student

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