Luxury bags on shelves

Business and Luxury Brand Management

BA (Hons) with Integrated Foundation

Programme details

  • Next start date: Jan 2023
  • Future start date: Sep 2023
  • Study: Full-time
  • Duration: 4 years
  • UCAS code: N221
  • Study abroad: Optional

The following course information is for students applying for entry in January 2023. If you're looking to start a similar course in September 2023, please refer to this page. For the September 2023 intake, the course structure is different from what you see on the page below.


    This integrated foundation year has been specially designed to give you the introductory knowledge and business skills needed to confidently progress to degree-level study.    

    The foundation year is structured around an entrepreneurial challenge, with modules that introduce the transferable skills you will need at degree level and beyond.  

    Once you have successfully completed your foundation year, you will progress to the first year of BA (Hons) Business and Luxury Brand Management.

    About this course

    This course enables you to apply core business management skills to luxury brands – developing a critical understanding of the luxury sector and the trends that shape the industry. You’ll evolve into a confident, collaborative, creative, enterprising professional – capable of launching and managing luxury enterprises while adapting to change. 

    Acquire a global perspective of luxury sectors (including fashion, travel and automotive) and gain a deep understanding of how luxury businesses thrive, learning core competencies such as finance, economics and strategic management while debating the definition of luxury, identifying emerging trends and exploring the challenges existing players face. 

    Working collaboratively, you’ll learn how to plan and develop your own luxury enterprise – exploring innovation, creativity and ethical decision making to grow your own brand with distinct USPs, build a business plan and pitch to potential investors. You’ll also experiment with marketing approaches to capture consumers and add value – focusing on social marketing and digital disruption. 

    Practical, experience-based simulations and challenges with industry experts will expose you to real-world business issues and prepare you with the hands-on experience needed to develop and launch a luxury enterprise.  

    You’ll have the option to undertake an independent placement or enterprise project to gain further industry experience, or you can study abroad for a term at one of Regent’s international partners to broaden your understanding of management and enterprise in a global context. You’ll also have the opportunity to learn a new language – preparing you to work in an international arena. 

    Download the Programme Specification

    Join Foundation in Spring and: 

    • Kick-start your studies and career, right now  
    • Find accommodation quickly – with less students looking in Spring
    • Enjoy the London lifestyle for longer: there's so much to do 
    • Take part in Regent's industry events and internships

    You'll also be able to...

    • Complete your Foundation year in six months versus one year for Sept starters
    • In Sept, go straight into your second year of study (first year of your degree-level) 
    • Enjoy a more focused format – the same great quality, just condensed 

    How to apply

    Applying to study at Regent's University London is a straightforward process. We have put together some helpful information to guide you through the process. We accept direct applications and there is no application fee.

    Not received your results yet?

    That's fine, you can still apply even without your exam results. We can issue a conditional offer without your results. You just need be clear in your application which qualifications you are currently studying for.

    There's still time to submit an application. Get in touch, we'd love to hear from you.

    Step 1: Apply

    You can apply in the following ways:

    • Apply online
    • Apply through UCAS (The Regent’s UCAS code is R18)

    If you have not uploaded the relevant supporting documents during the online application process, you should ensure that we have the below supporting documents as soon as you have completed your application. These can be sent to the Regent’s Admissions Department via email to [email protected].

    • Copies of academic transcripts and certificates from all previous studies (i.e. secondary school and/or university certificates)
    • One academic letter of recommendation
    • A 300-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you will benefit from the programme of study, what contributions you will make to the University and how this will help your future career aspirations.
    • A copy of your passport photograph (ID) page
    • If you are not a native English speaker, proof of your English proficiency

    Credit Transfer

    • If you’ve already studied part of a degree course elsewhere, you may be able apply for Recognition of Prior Learning (RPL) and join the programme at an advanced entry point. If you’d like to request entry part-way through a programme, make sure you state this clearly in your statement of purpose and provide us with the transcripts and module descriptions for the relevant study.

    Step 2: Receive a response to your application

    You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

    We will assess whether you meet our entry requirements and will notify you of the decision via email. UCAS applicants will also receive official notification via the UCAS system.

    For some of our programmes, the selection process may include an interview or audition. Interviews/auditions can take the form of a one-to-one interview, group interview or portfolio review which may be conducted by telephone or as a Skype call. Arrangements of these are made between the Admissions Department and the applicant.

    Step 3: Accepting your offer

    If you wish to accept the offer, please pay the advance tuition fee deposit (non-refundable) to confirm your place. 

    Please see here for information on how to pay.

    Step 4: After you have accepted your place

    Closer to the start of the term, the Admissions Team will send information regarding the registration process. This will include information on completing your online enrolment prior to your arrival as well as a checklist of documents you will need to bring with you to fully register onto the programme.

    Information for international students

    If you are an overseas student requiring visa sponsorship to study in the UK, our team will be in touch with information on applying for your student visa and the documents you will need. More information can be found on our visas and immigration page.

    Scholarships and funding

    There are a wide variety of funding and scholarship opportunities to help you finance your studies.

    For further information, please visit our scholarships and funding page.



    Tuition fees

    £21,500 for academic year starting September 2022 
    £21,500 for the academic year starting January 2023 (Foundation entry – Level 3 entry)
    £22,000 for the academic year starting January 2023 (Undergraduate – Level 4 entry)

    Non-refundable advance deposit

    UK students: £1,000 
    Non-UK students: £4,000

    What do fees include?

    Fees cover the cost of all tuition and access to the University’s IT infrastructure and library learning resources.

    What other costs should I budget for?

    You will need to budget additional funds for accommodation and living expenses, travel, and any additional trips, visits, activities or courses (such as summer programmes) that you choose to participate in outside of the tuition offered as part of the programme.

    The library hold a limited number of copies of core text books and where possible in e-format. You will be encouraged to purchase your own text books and will need to budget approximately £80-£100 per year, depending on your programme of study.

    When are fees paid?

    Fees are payable in the following instalments:

    • An initial non-refundable advance deposit paid when you accept your offer of a place
    • The advance deposit is allocated against the first term’s fees
    • Tuition fees (including fees for subsequent terms) are due two weeks in advance of classes commencing

    Calculating fee increases

    The University aims to keep annual fee increases in line with the University’s cost inflation. The expectation is that this will be no greater than UK consumer price inflation (CPI) plus 3%. There are occasionally variations to this dictated by the costs of running specific programmes or facilities required for our programmes. The University reserves the right to alter fee levels.

    Study Period Abroad (SPA)

    Some programmes at Regent’s University London offer an optional or mandatory Study Period Abroad, for one or two semesters. No SPA can be undertaken in the United States.
    A student who wishes to attend an “ineligible” school, which includes any school in the USA, will forfeit all funding from that semester going forward and all current loans will become due with immediate effect. For any questions regarding these terms and conditions, please email the US Loans Advisor at [email protected]. For questions regarding what an “eligible” or “deferment only” school is, please  email the IPO office, [email protected] or [email protected] before applying for a programme with an SPA module.

    Teaching and assessment

    Contact hours and expected workload

    Information to follow.

    Teaching staff

    Our teaching staff represent a diverse range of professional and academic backgrounds, with a large percentage having extensive industry experience. Many are research-active and regularly publish in respected academic journals and at conferences. We are very proud of the global nature of our programme, and our lecturers also reflect this ethos, coming from a wide variety of countries and cultures across the world. In every way, you will feel part of a genuine global family.

    We provide a focused and personal treatment of our students as they progress through the programme. We ensure that students enjoy open lines of communication with lecturers and heads of programme alike.

    All our staff hold postgraduate qualifications in their subject area, and a large section hold PhDs or are studying for one. We also encourage our teaching staff to undertake the Postgraduate Certificate in Higher Education.

    Methods of assessment

    A wide range of assessment methods is used, including:

    • Examinations
    • Presentations
    • Written assignments
    • Challenge-based activities
    • Group work 
    • Case study analysis 
    • Simulations 
    • Project-based assignments 

    Disability Support

    We welcome and support students with a wide range of disabilities and health concerns. This includes learning difficulties, visual and hearing impairments, mental health difficulties, autism spectrum conditions, mobility difficulties, and temporary or chronic health conditions. 

    Our Student Support & Welfare team is here to support you. We ask that you speak with us as early as you can to enable us to support you. Find out more about our disability support and contact us

    Entry requirements

    Academic requirements

    A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes.

    Minimum entry requirements for Level 3 students

    One of the following qualifications: 

    • 5 GCSEs at grade A-C or equivalent
    • US High School Diploma with a minimum GPA of 2.5 
    • Equivalent qualifications as deemed acceptable by the University

    We receive applications each year from over 170 countries and are happy to assess all international qualifications.

    English Language requirements

    English is our language of instruction and we require proof of your English proficiency. 
    You can demonstrate your English proficiency with:

    • IELTS: Overall score of 5.5 with no score below 5.5 in any of the four components
    • GCSE/IGCSE English: Grade C / 4
    • International Baccalaureate: Grade 4 or above in English at Higher or Standard Level

    *qualification satisfies the English language requirements of the UK Immigration and Visas (UKVI) for non- UK/Irish nationals.

    This list is not exhaustive. We will review the English qualifications you submit as part of your application and be in contact if we require anything further.

    For applicants who wish to improve their English language proficiency, please see our English language courses.

    Regent's English Proficiency Test (REPT)

    We provide an online English diagnostic test known as the Regent’s English Proficiency Test (REPT). This test must be booked in advance. To find out more information and to book a test, please visit the REPT page. The REPT test is currently free of charge.


    Successful completion of this degree will equip you with the skills and attributes you will need to lead people and projects in the Fourth Industrial Revolution. Your flexible, informed and proactive approach will enable you to pursue a career as a leader, manager, strategist or entrepreneur in many different sectors across the world.

    Graduates of Business and Luxury Brand Management could pursue the following careers:

    • Launching a new Luxury business or venture
    • Brand specialist
    • Marketing Manager
    • Communications Director in the Luxury sector
    • Positions in fashion, travel or luxury retail
    • Product Manager
    • Sales executive in luxury
    • Luxury product and service leadership and management 


    This course combines a common set of core business management modules with specialist modules related to this pathway and a choice of electives. 

    If you begin your studies in September, you will undertake a four-year, full-time programme.

    If you join us in January, you will undertake an accelerated three-and-a-half-year version of the course. This accelerated course will see you complete a spring and summer term in your first year, and join the September cohort for the beginning of your second year in the autumn term.

    In the foundation year, all students take the same core modules.

    Integrated Foundation Modules

    Business & Management - 22-23 start dates

    Module Title
    Enterprise Challenge This module will help you contextualise your academic learning and understand how it relates to the business environment. In teams, you will launch and run a live business start-up. It will be your responsibility to raise capital, open a bank account, and market and sell a real product or service. This exercise will require you to employ all the personal and professional skills you have gained throughout your Foundation year.
    Mastering Foundational Numeracy This module will teach you how to analyse and present large amounts of data in a clear and informative manner. You will be trained in Excel and learn how to use statistical and mathematical techniques to solve complex equations or transform vast columns of data into summary statistics. These vital skills enable you to exploit data to make informed business decisions.
    Skills for Impact This skills-based module will teach you how to make an impactful impression in both a personal and professional environment. You will learn how to effectively communicate within a business context and efficiently manage work processes. You will also be taught how to source and use reliable sources to identify opportunities and make informed business decisions.
    Working with Others In modern business, the key to being a successful entrepreneur is building and maintaining strong working relationships. In this module, you will learn how to work effectively and successfully with others. Collaborative work will teach you how to identify and use your own and your team-members’ individual strengths to contribute towards team success. You will learn the fundamentals of effective communication, both interpersonal and organisational, as well as developing essential strategies in time management and critical thinking.
    World of Business This module will introduce you to the mechanisms of global business. You will explore key themes including economics, globalisation, market and industry analysis, and threats and risks. You will also gain an understanding of the competitive environment in which businesses operate, and the tools they use to achieve success.

    Year 1

    Core Modules

    BA (Hons) Business & Luxury Brand Management
    Analytical Tools for Business and Finance The module aims to equip participants with the knowledge and skills to make effective use of key mathematical and statistical techniques applicable to business, finance and management. The module will develop student’s ability and confidence in the use of numerical, problem-solving techniques, and information technology tools in the context of business and finance to enhance students’ employability.
    Developing Tomorrow's Global Leaders Leadership is a concept that has been there since the beginning of time. Most simply defined, a leader is one who guides a group of people in pursuit of some goal, destination, or outcome. Fundamentally, the role of the leader is to motivate, inspire, and most of all guide people towards the desired goal or outcome. This is a great responsibility and huge task – no matter how small the group and/or goal.

    The aim of this module is to support students to understand the roles, responsibilities, and traits of a true leader and the adoption of these is the ultimate goal as it is the pathway to success. Through participatory sessions students gain an awareness of their inner strength and how they can leverage this source of power to enhance and impact their lives and their surrounding environment. The module also aims to give students the opportunity to develop their team- working and leadership skills within an international and cross-cultural context, and therein reflect on their participation and interaction within group-based activities.
    Economics for Business With globalisation and digitisation, businesses are increasingly faced with more opportunities and challenges that arise from greater interconnectedness of firms, consumers and governments. A solid understanding of key economic concepts and the implications of economic factors is therefore critical to making smart decisions and hence the success of a business. This module endeavours to lay the groundwork for students to develop a solid understanding of both the microeconomic and macroeconomic environment in which a business operates so that they will be able to apply their knowledge successfully and creatively in the business world as an entrepreneur or manager. With this knowledge of economic factors that is of key relevance to all businesses, this module will complement what students will learn in other modules on the programme to enable them to make sound business decisions.
    Exploring the Fundamentals of Luxury Brands This engaging module introduces you to the study of luxury brands. It provides a core understanding of the subject, debates the definition of luxury and critically considers the sector today. It explores the nature of luxury products and services while identifying and exploring emerging trends in this global industry.

    This module combines conceptual approaches with real-life examples from around the world. There is a focus on practice, and students will be encouraged to apply what they learn to different scenarios.
    Financial and Management Accounting Accounting is the business language that forms the basis of communicating overall business performance and financial stability to investors and its importance to long-term business survival is critical. This module provides students with a fundamental understanding of accounting concepts and principles, with particular reference to external and internal reporting, as well as the nature and implications of costs in business decision-making; The key financial statements in the annual report that are used by managers and shareholders to make informed business decisions, will be explored in detail. Students should also understand the key regulations and concepts applicable to financial accounting as well as the techniques and skills required to prepare the financial statements of a business with emphasis on the Statement of Comprehensive Income and the Statement of Financial Position. In addition, through Management Accounting, students will experience and understand how to construct or formulate their own simulated business plan.
    Global Perspectives This is a University-wide common module, which facilitates interpersonal, intercultural and trans-disciplinary learning for all level 4 students enrolled on Regent’s University London undergraduate degree programmes. The module introduces a range of ideas and ways of thinking based around the University’s values, reflected in its learning outcomes. It encourages students to interact with the broader University community, both socially and academically, asking them to cross the physical and intellectual borders of their degree programmes. Global Perspectives aims to increase self-awareness and a sense of global citizenship and prepares students for their subsequent studies by familiarising them with the resources available to meet their lifelong learning needs.
    Integrated Business Skills Employers attach great importance to transferable skills gained from the academic context. Integrated Business Skills is designed to help students perform effectively in key skills areas elsewhere on the programme whilst appreciating the application of those skills to the workplace. The module will integrate directly with the activities and assessment of two parallel level 4 modules: Challenges and Contemporary Issues in Marketing and People and Organisations Iterative presentation training will enable students to become more confident and impactful speakers. They will learn to support assessments with credible secondary and/or basic primary research, reference responsibly, and represent data clearly in an appropriate format. Throughout, virtual collaboration and project planning tools will facilitate the flow of work.
    People-Centric Organisations This module aims to provide a base knowledge of the key issues associated with people in organisations. The rationale of this module is to not only provide students with the key concepts and theoretical knowledge programmes but also to provide exposure to wider academic skills and analytical tools. This module covers variety of topics from a few disciplines; Management, Organisational Behaviour and Human Resource Management. Few people in business would disagree that an organisation’s most important asset is its people but implementing effective processes and approaches to optimize the relationship between organisation and employee are either outside the perception of some individual managers, or simply overshadowed by events beyond their control. This module enables students to handle the employer-employee relationship effectively, with skills to manage expectations on all sides to avoid, or if necessary, handle difficulties. This in turn will enable the staff to focus on enhancing the competitive advantage of the organisation. The module aims to help students to identify the challenges which confront management and introduces management models used for the effective analysis and evaluation of those challenges. This module will provide the basis for evaluating the competing perspectives on what determines and influences the behaviour of people and how to manage people effectively and efficiently in contemporary organisations. Students will be provided with the analytical tools to creatively understand and solve organisational and people issues.
    Principles of Marketing in the Digital Era Marketing departments within organisations have an increasingly key role in the fast moving, connected world of the digital era. This is largely due to growing competition, advances and changes in technology, fragmentation and proliferation of new media and channels. This module focuses on higher customer expectations warranting better understanding and building long term relationships with customers in order to succeed in the market.
    One elective module A range of Regent’s Elective Modules is available, covering a wide range of subjects including languages.

    Year 2

    Core Modules

    BA (Hons) Business & Luxury Brand Management
    Innovation in Luxury Luxury brands exist in highly competitive markets requiring clear strategies and focus. Staying ahead of the competition increasingly
    demands innovation. With that in mind, this module helps students to understand creativity and design in the global luxury industry. It introduces the idea of creativity in business as a positive tension between goal-oriented/business and open-ended/ creative processes. In combining creative and innovation processes with brand expression students will be challenged to critically evaluate their place in ‘luxury futures’.
    Integrated Marketing Communications This real -world business module develops students’ branding and marketing contextual thinking, to better focus students within marketing communications (MARCOMS), with an informed approach from an international advertising industry experience and point of view, and pragmatically supported by academic theories. Students will be articulating current digital and non-digital MARCOMS, crafting and planning MARCOMS messages and media from brand and product/service referral, supported by macro, micro market and competitor (macro industry) analysis. Students will need to consider the ever-growing plethora of online platforms, rich data intelligence on converging or disparate audiences, international and local cultural sensitivities.
    Luxury Brand Management The purpose of this module is to communicate specific and unique characteristics of the personal luxury goods industry and the different marketing approaches that are used to create value for a wider range of global clients. The module has a focus on luxury brands that deliver concepts that secure brand loyalty and consistently deliver experiences for the new and existing target audience. This module aims to explore the disruption in luxury branding, the challenges the existing global players face and emerging trend for inclusivity in an exclusive and more traditional luxury brand focus.
    Business Law The module aims to enable students to understand the fundamental principles of law relating to business transactions and commercial entities, as well as being aware of consumer rights. Students will reflect on the different types of business organisations and the legal consequences of incorporation. A significant part of the module will focus on contract law and various aspects of a contractual relationship. The module will also examine the law of tort and reflect on the present status of a manufacturer’s product liability. The aim is to enable students to appreciate an awareness of the legal implications of various types of entrepreneurship and business activity, in order to develop skills in applying legal principles to particular business scenarios.
    Optimising Operations and Change As organisations grow and mature, they need to transform themselves to be able to compete. This change can take many forms but transforming operational processes eventually becomes a strategic imperative for every organisation which, in a 21stcentury context, occurs with increasing rapidity. This module is designed to develop core skills in both this subject area and in general undergraduate level academic areas and although we do expect students to work hard, they should be more than rewarded by the added employability that comes from being skilled in this domain. Students’ business career will be characterized by change. Students’ success in participating, managing and eventually leading change in their organization will be defined by their record of achievement in this regard, and learning from the experience and theories of others will therefore be invaluable to student development as an organisational leader.
    Research Methods This module is designed to give students a theoretical framework of research process, together with practical insights, to assist them in research that they may need to conduct for their studies and in their future career. An overview of a variety of business research activities will be provided and we shall explore how these can be applied in a number of situations and contexts. For example, students will develop an appreciation of the additional complexities of conducting international and multi-national research studies. Students will also have the opportunity to explore current debates in business research, for example, the extent to which big data will replace more traditional data collection methods.
    Sustainability Current challenges such as population growth and the widening gap between nations, the concerns around water, food and energy security, or the fast-paced environmental changes and loss of biodiversity have become key factors that any informed individuals, and business managers in particular, can no longer afford to ignore. The concepts and tools explored in this module aim to provide the knowledge, skills and confidence to argue the strategic business case for a 21stcentury business mindset, shaped by ethics, transparency, accountability and efficiency, and based on strong and committed attitudes, and operational processes and procedures to champion business agility and resilience, ensure regulatory compliance, improve efficiency, reduce costs and minimize waste and other negative impacts on the natural environment, and engage with stakeholders through collaboration to lead innovative change for meaningful and long-lasting businesses.
    One elective pathway module See the Year 2 Elective Pathway Modules section below for more information.
    Two elective modules A range of Regent’s Elective Modules is available, covering a wide range of subjects including languages.


    BA (Hons) Business and Luxury Brand Management
    Digital Marketing and Web/Mobile Apps With the growing strategic importance of digital technologies and web applications, the aim of this module is to explore the important role of digital technologies in an organisation’s digital marketing strategy. Students will learn the process involved in developing successful web and mobile applications through practical hands on experience using industry standard tools. Additionally, students will explore the growing strategic importance of the digital marketing landscape through; exploring multi-channel campaigns and measuring campaign effectiveness via analytical software.
    Social and Ethical Marketing Marketing has been remarkably successful in encouraging people to buy products such as Coca Cola and Nike trainers, so, the argument runs, it can also encourage people to adopt behaviours that will enhance their own -and their fellow citizens’ -lives. Social marketing is the modern trend of marketing, focusing not only on the markets and needs of consumers but also on how marketing can be used as a strategy for changing behaviour of the consumers. This module aims to invite students to recognise that social marketing practice is guided by ethical principles and that it seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. The focus of the module is on equipping students with the confidence to contribute to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.
    Entrepreneurial Marketing The module brings together the disciplines of both marketing and entrepreneurship with the result that the academic community researching this interface have called it ‘entrepreneurial marketing’.

    This module draws on material published by distinguished researchers from around the world and aims to present new discoveries and ideas about marketing in entrepreneur-led businesses and new ventures, teaching innovations and discuss the impact of the latest technologies on marketing and entrepreneurship. The purpose and objectives of this module are for learners to develop a clear understanding of topics such as opportunity recognition, entrepreneurial marketing, innovation and creativity in SMEs, teaching at the interface, relationship between market orientation, entrepreneurial orientation and learning orientation, and family business, among others. Finally, the module also pays homage to the relevance of EM in family businesses which has traditionally been ignored in business texts due to the limited research available until quite recently -with awareness rising that family business can be anything from a ‘mom&pop’ store to the TATA Group! Family businesses are distinct from non-family businesses due to their ownership and family elements.

    Year 3

    Core Modules

    BA (Hons) Business & Luxury Brand Management
    Two Elective Pathway Modules See the Year 3 Elective Pathway Modules section below for more information.
    Strategic Analysis The module aims to expose students to a range of strategic tools and techniques and provide a platform to practice in using these tools and techniques on a range of different business contexts and organisations. The module also aims to allow students to integrate perspectives from a range of disciplines (for instance Marketing, Finance and Enterprise perspectives on issues of New Product Development or the [re-]moulding of an organisations Value proposition). We will explore how (predominantly larger) organisations can analyse their context both externally (environment, industry/market etc.) as well as internally (culture, structure etc.). By the end of the module students will be able to combine insights from a range of techniques to give a multi-faceted view of the organisation, its situation and what it should do. Strategy can be seen as having two main schools –the so-called Market-based school and Resource-based school. This module aims to explore both perspectives to help students create an appropriate Strategic Fit for a given organisation.
    Luxury Brand Management Pathway Capstone The Capstone is the summative module that brings together the knowledge and skills that you have gained on your pathway in a practical project. You will approach a luxury-related issue currently faced in the industry and build an integrated strategy in order to resolve it. This practical project will further deepen your understanding of luxury brand management.
    Developing and Launching a Luxury Business This inspiring and hands-on module equips you with the essential skills to develop and plan a luxury enterprise. Working collaboratively, you will learn by doing and develop commercial awareness and entrepreneurial know-how.
    The module combines ideas and concepts from the fields of Entrepreneurship and Innovation. In doing so, it creates a learning environment that allows students to deconstruct taken-for- granted tools, theories and practices by thinking innovatively and ‘outside the box’. Students will be challenged to create valuable solutions to contemporary business problems in luxury brands. The module encourages students to develop an innovative business idea in the luxury space and build a business plan to pitch to potential investors.
    Consumer Behaviour and Services Marketing There are several information sources about consumer buyer behaviour when it comes to the purchase of a physical product, but the unique characteristics of service products require a different strategy from marketers. Many consumers may perceive the risk of buying a service to be higher than for consumers purchasing physical goods. This module examines how and why consumers think, feel and behave the way they do and what this means for marketing services, ideas and experiences. We live in a consumer-driven society. Unlike products, services are intangibles. Consumers cannot evaluate services according to senses such as touch or taste, so they behave differently in selecting and evaluating services versus products. Many service business owners fail to understand that consumer behaviour regarding services is different. Students can gain significant competitive advantage by adjusting their service delivery practices for these behavioural differences even as their competitors continue business as usual. This module enables students to understand how consumers think, and how this is essential to services marketing and the formulation of services marketing strategy.

    Year 3 elective modules

    BA (Hons) Business and Luxury Brand Management - Year 3 Elective Pathway Modules

    Module Title
    Data Visualisation and Analytics for Business In the digital age, crucial insights can be derived from information gathered from the myriad sources that underpin organisations in all sectors. This module is designed to provide students with an understanding of big data analysis and effective information visualisation for management decision-making. Students will explore human visual perception and apply it practically through data visualisation techniques. Students will build on this with applied sessions on descriptive and inferential analytics; the key skills of the modern data explorer. Theory is underpinned by practical application, utilising cutting edge software tools such as Viya or JMP from SAS, a world leader company in analytics. Students will also explore other industry-recognised tools As well as the usual academic credit, they will have the opportunity to obtain a joint SAS-Regent’s certificate in recognition of the applied skills learnt on the module. These skills are more vital than ever in organisations and graduates with an understanding of visual analytics and big data are increasingly in-demand in the job market.
    Essential Law for Marketers Marketing and advertisements are essential conduits for circulating product and service information to the public. They are also vital to the success of most businesses. As such there are several legislations governing these areas and as ignorance of the law is not an acceptable excuse for omissions or mistakes, it is imperative for all marketing students to be aware of these different regulations. This module aims to give students a sound knowledge of these laws and their impact on the marketing environment. As well as explore how these can be advantageous or detrimental to consumers and marketers. The module will focus on areas such as: consumer protection from deceptive marketing practices; legal barriers to marketing (intellectual property law); privacy laws, data protection and legal aspects of advertising. Where appropriate some of these shall be discussed from a global perspective.
    International Brand Strategy Students will build on their understanding and analysis of international brands and buyer behaviour, but within a specialized branding context, through multiple branding perspectives. Students will be able to effectively build, manage and strategically position brands and recommend potential overall and specific branding direction. Students will learn to evaluate the value of brands (BV) and link strategic international branding decisions to the company’s market, industry and financial performance. Designed to develop students’ core skills in both a specialized marketing area and to build on general marketing education but in an international context, students will be expected to work diligently on consumers’ rational and emotional drivers as to how and why brands appeal, or don’t appeal to relevant target audiences, anywhere in the world. For international branding to be successful it needs to resonate and be communicated in a meaningful, emotional and rational way at ‘relevant brand, product and service levels’, with a consideration for intercultural issues, whether with local (to start with), national, regional or international brands.
    Project Management for Enterprise Many major projects fail to deliver on time and to budget leading to delays and losses that can be avoided by proper planning. This module develops an understanding of the underpinning principles of good project management and uses Microsoft Project software to manage tasks and resources and to allow for project monitoring to avoid scheduling conflicts that can lead to disruptions and delays. The aim of this module is to facilitate students’ full understanding of Project Management tools and techniques. The role of the project manager in balancing between controlling organisations costs and risks whilst also maintaining quality will be emphasised. Students will learn how applying these techniques can help organisations in carrying out large scale complex projects within budget and on time. This module also aims to move between theoretical and practical content to equip students with critical skills in planning, executing and monitoring complex projects.

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    Hear from Saurabh

    Saurabh Agarwal
    'Most of the faculty have practical experience in the business world and teach from a real-world perspective. What you learn is invaluable'. Saurabh Agarwal, BA (Hons) Global Management alumnus