Overview
Explore the technologies, trends and audiences shaping global marketing, and learn to meet these demands through a creative and flexible approach. You'll grow into a media-savvy marketer with the confidence to respond to market changes, develop strategies, build campaigns and convert customer targets, while managing teams internationally.
You'll explore marketing in its entirety (traditional, contemporary, digital, social, retail and marcomms), but focus on contemporary theories and approaches – learning how and why we target consumers, examining how they feel and act, predicting their next actions and developing data-driven campaigns that tell a story, influence, and turn targets into leads – taking values, ethics sustainability into consideration.
Working practically with industry leaders, you'll learn how marketing fits into the wider business landscape (touching on data, strategy, law, finance, research), discover new marketing trends and pick up tips and tactics to use yourself.
Drawing on real case studies from around the world, you'll learn what content works in different cultures, explore emerging technologies for customer relationship management, and examine the extent to which big data will replace traditional market research and marcomms in the future.
Study in London – the centre of UK marketing
From global organisations to new start-ups, studying in London offers opportunities to engage with all aspects of the business arena – gaining valuable work experience and meeting influential industry contacts.
- Join focus groups, masterclasses and creative labs
- Build proposals, workshop ideas, create videos and infographics
- Take field trips to London's media hubs and museums, e.g., The Museum of Brands
- Join industry talks: Meta, Google, Burberry, McLaren Automotive, Harrods
- Meta’s Head of Creative Development gave a talk on storytelling
- David Gluckman, brand guru and creator of Baileys spoke about his journey
- Work on live briefs commissioned by industry experts
Foundation option
In your Foundation year, you'll gain a solid grounding in academic skills and principles, as well as an introduction to your chosen subject area.
It will provide a rich and varied experience to ensure you’re prepared for degree-level study in the UK – ready to develop specialist knowledge and confidently make the most of your course.
Some modules will be taken with students heading towards the same or related subject areas, while others will be taken with a blend of students – enabling you to mix with peers who bring a range of different perspectives and experiences to the classroom.
You’ll take two modules related to your subject area and eight shared modules covering key skills like communication, critical thinking, cultural understanding, politics, data, creativity and entrepreneurship.
Once you’ve successfully completed your Foundation year, you’ll directly progress to Year 1 of your chosen degree-level course.