PG spring modules 2026 | Regent's University London

You can register for modules across most subject areas, but you're more likely to avoid timetable clashes if you choose from similar levels and courses. The maximum number of credits you can take is 40 ECTS, although we think 25-30 ECTS offers a more balanced workload. 60 UK credits = 30 ECTS. Questions? Get in touch!

Please note, this information is subject to change and demand.

Content Planning and Creation – CON7X2

40 UK credits (20 ECTS) | Module specification

Create, develop and maintain a live digital platform which has a distinct and clear brand and target audience. This will assist you in gaining an understanding of how to use data and tools to identify and understand audiences and shape content and campaigns that appeal to target groups. You'll engage with the following areas of content planning and creation through the live platform project: market and user research, audience awareness, tone of voice, future planning, onboarding, content workflow and budgeting. You'll further develop the brand to include other forms of media such as social and sponsored content which are in keeping with the wider voice and tone of the brand you have created. Working on the project, you'll learn how to think strategically, plan content and test and select the appropriate platforms for maximum impact.

The Business of Content – CON7X3

20 UK credits (10 ECTS) | Module specification

Explore the commercial aspects of content creation, including how creators can monetize content, contractual obligations, required deliverables, and potential formats. You'll learn how to build and market your brand as a creator; cost productions accurately, set rates, understand the potential value for your creative work and understand brand partnerships' financial and considerations; discover how brands and agencies engage with content creators as partners (influencers/brand ambassadors) and producers (as freelance creatives); analyse potential revenue streams for content creators/influencers from affiliate marketing, display advertising to sponsored posts/brand campaigns; and anatomise market research to understand segmentation, focusing on the psychographic drivers of target market engagement.

UX Project Management – UED708

30 UK credits (15 ECTS) | Module specification

The overarching aims of this module is to equip you with the necessary stills to manage a UXD project within the context of a business. Leading a design team poses a unique set of challenges beyond usual leadership and management approaches. It takes a strategic approach to managing projects to equip you with the appropriate knowledge and tools to not only manage UX design projects, but to devise strategies to add value in distinguishing offerings from that of competitors. In order to add value, a project manager must be able to motivate, empower and lead successful teams. As such, this module seeks to bridge the gap between the operational aspects of project management in a UXD context, and strategic perspectives.

Data Analytics – DSB704

20 UK credits (10 ECTS) | Module specification

This module is designed to provide you with an in-depth understanding of digital marketing statistical techniques via the use of latest analytics software packages. You will be introduced to the core analytical concepts of 'big data' analysis. This module takes you from rudimentary data management techniques to descriptive visualisation to inferential and predictive analytics. You will learn how digital marketers use data to inform decision making, target customers, and analyse consumer behaviours.

Machine Learning and AI for Business – DSB705

20 UK credits (10 ECTS) | Module specification

This module introduces the fundamental concepts, techniques and principles of machine learning (ML) and artificial intelligence (AI) as used in business. It aims to give a broad introduction to the rapidly developing field of machine learning (Machine Learning is about extracting useful information from large and complex datasets) and Artificial Intelligence. You will learn the theoretical basis of how learning algorithms are derived and when/how they are optimally applied in business situations.

Coding – DSB706

20 UK credits (10 ECTS) | Module specification

You will learn about general programming/coding techniques such as variables, functions and control flow. The module will show you how to work with different types of data structures such as arrays and dictionaries and develop data processing pipelines which allow you to convert raw data into data that you can analyse. You will apply mathematical and statistical procedures to data and learn how to plot graphs of various types. You will also become familiar with an industry standard data science programming environment.

Leadership and Growth Strategies in Entrepreneurship – ENT710

20 UK credits (10 ECTS) | Module specification

This module focuses on the essential leadership qualities and heuristics of high and sustainable growth in entrepreneurial ventures. It emphasises the role of leadership in mobilising entrepreneurial teams to become authentic and self-organizing networks of value creation. The module addresses how digital transformations enable entrepreneurial leaders to motivate virtual and global teams, and foster cultures of collaboration and diversity. Collaborative leadership that enables teams to oscillate between generative and adaptive decision-making in their professional practice. You will explore contemporary entrepreneurial leadership theories, including transformational, situational, and distributed leadership, and how these might be applied to innovation, navigate uncertainty, and cultivate purpose-driven entrepreneurial networks. By focusing on ethical and eco-centric leadership, you will learn how to balance profit with purpose, ensuring that venture creation impacts societies and natural environments productively relevant to The Intelligent Age.

Marketing, Finance and Scaling the Venture – ENT711

20 UK credits (10 ECTS) | Module specification

This is a cross-disciplinary module designed to combine the imperatives of Marketing and Finance under the prism of shareholder/stakeholder value, as practiced in the world of business in this Intelligent Age. This comprehensive approach will equip you, as an entrepreneur, with the ability to market, finance and scale your venture from either an entrepreneurial or intrapreneurial lens. The module examines Marketing and Finance as two crucial pillars of any business, each playing a unique role in driving success and value not least of all in scaling a business. Marketing focuses on creating and delivering value to customers whilst Finance deals with managing the company’s financial resources. The inseparable relationship between marketing and finance is vital for entrepreneurial growth and can lead to better sustainable outcomes for the key stakeholders. Marketers are increasingly expected to combine right-brained creativity with left-brained rigour and accountability. The module will help you develop the capability to deploy a combination of traditional and digital marketing tools to prepare for the world of business in the era of AI and other rapidly evolving technologies.

Creative Practice/Genre Film – TBC

Concepts and Pitching – TBC

Money, Credit & Banking – FIN7E3

20 UK credits (10 ECTS) | Module specification

This module examines a number of key theoretical concepts and policy-related subject matter regarding the functioning of modern financial systems. The module is divided into three parts: the first part is devoted to investigating the functions of money as well as the objectives and instruments of monetary policy. The theory and practice of monetary policy in recent years are examined in a global context. The second part of the module addresses the functioning of modern banking industry, in a global and diverse perspective. This part will deepen your understanding of the management of financial institution, banking competition, nonbank finance, financial crises and risk management in banking. The third part deals with the fundamentals of why and how banks are regulated. This part critically reviews the sources of banking risk and ethical considerations, global financial crisis and the evolution of international banking regulation and supervision.

Financial Technology & Innovation – FIN7E4

20 UK credits (10 ECTS) | Module specification

The aim of this module is to give students a rigorous introduction to all the key aspects of FinTech and financial innovation. This module provides an overview of the current revolution and innovation in financial technology (FinTech) which is disrupting the financial services, making it more efficient, bespoke, and secure. It is designed to provide foundational understanding and insights into Connectivity, Data and Artificial Intelligence which are enabling, disrupting, and transforming the financial industry. Topics include (but are not limited to) artificial intelligence, blockchain technology, cryptocurrencies, big data, and the digital investment space including crowdsourcing, crowdfunding, and Initial Coin Offerings.

Structure and Frameworks of Private Equity and Venture Capital – FIN7E5

20 UK credits (10 ECTS) | Module specification

This module covers - both from an academic as well as a practitioner perspective - the main concepts, techniques, instruments, and stake holders involved in the Private Equity and Venture Capital ecosystems. You will explore how global and national macro-economic factors drive the PE/VC sector, from an international and industry perspectives. The emphasis is from the point of view of investors in PE/VC funds, i.e., LPs (limited partners) and GPs (general partners), who need to do operational due diligence before committing capital and to monitor their investments over the life of the funds by assessing their economics and performance vis a vis other funds and benchmarks, including the stock markets.

Private Equity Finance and Restructuring Strategies – FIN7E6

20 UK credits (10 ECTS) | Module specification

This module focuses on two main aspects: on the one hand, the valuation of (private and public) companies, the financing, the basic deal due diligence, the value drivers and the deal dynamics (from screening to harvesting). On the other hand, it analyses the peculiarities of distressed companies and the strategies and rationales of PE funds when considering investments in these companies. You will traverse the entire deal pipeline, from origination and evaluation to negotiating, contracting, post-investment involvement and harvesting, where capital returns are realised. You will be equipped with knowledge how private equity funds are structured, the nature of General Parter (GP)/Limited Partners (LPs) relationship and the relevance of private equity as an alternative allocation in professional and institutional investors’ portfolio construction.

Real Estate Business Environment – FIN7E7

20 UK credits (10 ECTS) | Module specification

This module is designed to equip you with a critical understanding of key concepts, theories and fundamentals relating to the real estate market and its functioning. A cross-discipline and multidimensional approach is adopted to delivering the module, covering a breadth of issues, providing you with a holistic and global view and empowering you to excel as professionals in the real estate market. The module begins with explaining the basic concepts of economics, applying these concepts to real estate from both a micro and a macro perspective in pursuit of exploring real estate market economics, dynamics and structural mutations in response to exogenous changes on a global economic level, whether that be the interplay of existing market forces, or the introduction of new ones. The module also aims to provide you with a solid knowledge and understanding of the legal framework that the real estate market operates within, and in particular, the rules governing the use, enjoyment and transfer of property, operating in a practical and commercial context. Finally, considering real estate assets operate within a global environment, the module exposes you to a comprehensive introduction to key issues in the analysis of international commercial real estate markets, in both developed and emerging markets.

Real Estate Finance and Investment – FIN7E8

20 UK credits (10 ECTS) | Module specification

This module exposes you to key concepts, theoretical and practical fundamentals as well as the current industry best practice in real estate finance investments. The module material will strike a balance between theory and practice to help you acquire a solid knowledge and empower you to develop your own critical and analytical skills for structuring financial real estate deals. The module provides insight to both financing and financial investment of real estate assets covering theories and fundamentals including portfolio management in the particular context of real estate market. The module has a key focus on real estate asset valuation and the principles of portfolio optimisation across a various financial assets including alternative investments

Wealth Management – FIN7E9

20 UK credits (10 ECTS) | Module specification

This module examines professional financial planning processes required to manage personal finance, credit, investment and other wealth management tasks. In particular, this module provides you with a framework understanding of investment processes and asset management in private banking. The fundamental principles of investment products such as structured products, capital protection, hedge funds, funds of funds and real estate will be covered extensively along with the new fintech products. This module equips you with skill sets required to understand high net worth clients’ needs, their ethical considerations, their preferences and perceptions of risk and returns connects and offering tailored and applicable solutions in line with tax, ethical and regulatory requirements.

Financial Risk Management – FIN7F1

20 UK credits (10 ECTS) | Module specification

The module’s aims are to:

Enable you to have an insight into the techniques used in financial risk management and how you can be applied in real world situations
Broaden your thinking skills relating to the concepts of risk and how they are deployed to the management of investment decisions
Develop your analytical skills on the notions of value, risk, hedging, diversification, market risk, liquidity risk, credit risk, derivatives, and other related topics to risk management
Interpret and make financial decisions within a firm based upon an ethical informed, and critical approach.

Quantitative Research Methods for Finance – FIN7F5

10 UK credits (5 ECTS) | Module specification

The main objective of this module is to provide you with a solid understanding of the basic theoretical elements of research methods through applying basic quantitative methods data analysis including statistical methods necessary for basic financial econometrics analysis (and what they involve in practical terms. Focusing on conceptual understanding of the relevant descriptive and analytical applied statistics necessary for problem solving in the area of finance in general. This includes descriptive statistics, probability and distributions theories and basic estimation and hypothesis testing. You will therefore be equipped with a good knowledge of the most commonly used research methods suitable for conducting your own original research. You will also develop your ability to critically appraise a finance-based project and carry out research activities with a good degree of autonomy in line with the ethical consideration of research.

Financial Econometrics – FIN7F6

10 UK credits (5 ECTS) | Module specification

This module introduces you to the fundamental concepts of econometrics and its usefulness in analysing financial data by applying relevant financial empirical models. It is designed to give you a deep understanding of why econometrics is necessary and to enable you to work with basic econometric tools and illustrate their application in finance. This module aims to offer you the necessary knowledge to master (i) the fundamental idea and basic theories of estimation and statistical inference, (ii) a variety of estimation methods that are useful for analysing financial data, and (iii) the practical skills of implementing these methods using statistical software such as Eviews, Stata or equivalent.

Finance for Managers – FIN707

20 UK credits (10 ECTS) | Module specification

Financial managers are asked to address the following key questions: First, what long-term investments should a firm undertake? (capital budgeting decision). Secondly, how should cash be raised for the required investments? (financing decision). Thirdly, how could a firm manage its day-to-day cash and financial decisions? (short term financial planning). Finally, how should a firm return cash to its shareholders? (the dividend decision). These key questions are complicated by the separation of ownership from control and the inherent conflict therein. In addition, the module will help you gain insights into how business and financial decisions on corporate investments ultimately impact the value of the firm. Learn how having the right financial strategy at different points in the company lifecycle can enhance shareholder and stakeholder value, allows you to understand the implications for changing business risk, dividend policy and funding sources and ultimately firm valuation. You will gain insights into the techniques used in corporate finance and how they can be applied in real world situations. This will equip you with the knowledge and tools to interpret and make financial decisions within a firm based upon an informed, critical and ethical approach.

Global Mediascapes – GMC703

20 UK credits (10 ECTS) | Module specification

Media and communications consumption, production and influence has become intrinsically embedded in our personal lives, our communities, our nations and beyond. This ground breaking module moves from examining historical analogue through to digital platforms to current areas of AI and other trends in depth. The praxis in this module provides a space to investigate and critically challenge conventions and norms and engage in research that has impact and meaning. You will explore how global media influence is produced and maintained and how power is built and transformed though media and communications practices including in the areas of industry, society, politics and culture using an interdisciplinary approach. You will develop an expertise in being able to define legacy practice and predict emergent trends in relation to your own areas of interest, whether nationally or globally.

Critical Perspectives on Data – GMC704

20 UK credits (10 ECTS) | Module specification

This module expands your praxis in research, leading you through cutting-edge, experimental, and interventive ways of designing and disseminating research. You will gain a comprehensive overview of digital tools in contemporary, emergent, and predicted research practices. Within that, you will develop your own project, employing inventive and conceptual methods in social and media and communications research that breach traditional disciplinary divides and rules. Designing new, transdisciplinary, and impactful types of academic and professional research, you will be led through critical approaches to ‘data’ and ‘big data’ as both prevalent discourses and actual repositories of information that need to be processed and presented in careful, sustainable, and meaningful ways. Working with your own data, you will explore out-of-the-box, artistic, and performative approaches to research dissemination and data visualisation. The data laboratories (including a field trip to a data visualisation studio) will further explore the practical applications of research for a diverse range of media and cultural industries, as well as professional areas and businesses where contemporary media are employed. This hands-on yet critical way of engaging with contemporary, global dilemmas related to media, culture, and society will open your thinking to transdisciplinary, inventive ways of tacking political and environmental challenges.

International Trade and Finance – INB708

20 UK credits (10 ECTS) | Module specification

International business incorporates the broader financial, political, economic, social, technological, philosophical, and environmental contexts within which firms operate. During the height of globalization, international business practitioners generally ignored or minimized national borders between business, economics, and politics. The era of globalization is facing headwinds today as geopolitical tensions rise between great powers. To navigate this new environment, you will not only learn about foreign direct investment (FDI) and entry strategies but on how to incorporate the rapidly changing business and trading policies of nations into your decision-making. Additionally, companies must incorporate environmental, social and corporate governance (ESG) criteria into their investment decisions. Finally, you will gain an understanding of currency and political risk and how these risks are hedged to maximize the value of the firm. This module will equip you with the knowledge and skills needed to understand and utilize various financial instruments used in international finance and business.

Fashion Branding – FSM707

20 UK credits (10 ECTS) | Module specification

This module will enable you to acquire the knowledge and skills to understand fashion branding within the international fashion industry. You will develop a broad range of academic and vocational skills used within fashion branding that can be applied to create a distinctive brand DNA. Using historic and contemporary case studies you will explore innovative, contemporary fashion branding strategies used to generate appeal, build loyalty and develop values and heritage while embracing ethical considerations. You will learn how brands are built from conception and development through to brand promotion and management.

Fashion Marketing Communications Strategies – FSM708

20 UK credits (10 ECTS) | Module specification

This module will explore how fashion marketing communications strategies and their delivery are conceived, planned and implemented in an increasingly international fashion market place to establish new brands and reinforce and revitalise established brands. The module will give you the knowledge and skills to create comprehensive integrated communications strategies for the marketing of fashion that take account of the dynamic and fluid nature of the fashion industry.

Fashion Trends, Buying and Distribution – FSM709

10 UK credits (5 ECTS) | Module specification

This module will allow you to develop your knowledge and understanding of the formation of fashion trends and their impact on the fashion buying process. You will learn about the use of global supply chains to ensure the delivery of fashion product to the consumer. The module will contextualise the emergence of trend analysis, its impact on the process of developing products and services, and how this translates through to marketing and sales channels.

Fashion Retail Marketing – FSM713

10 UK credits (5 ECTS) | Module specification

Deepen your knowledge of the fashion retail sector through both theory and primary research in the dynamic fashion capital of London. You will gain knowledge of the fashion retail environment, looking at the physical store, through to the latest development in e- commerce. A forward looking module, you will explore the latest trends within Fashion retail marketing, including story selling, augmented shopping floors, through to data driven visual merchandising.

Global Thriving: Problem Solving in a Complex World – INR712

20 UK credits (10 ECTS) | Module specification

From Palaeolithic foragers to 21st-century urbanites, humanity evolved through innovation and collective problem-solving. The last few decades have seen a huge reduction in extreme poverty, increased life expectancy, and the narrowing of economic development gaps. However, as certain challenges are overcome, new ones inevitably emerge. Our quest for sustainable, resilient, and thriving societies requires a deeper dive into the nature of systemic problems and the manners in which technology, economics, politics and culture can be harnessed to develop effective new solutions. Using examples and case studies from both the entrepreneurship and policy-making realms, this module aims to provide students with a better understanding of the nature of complex problems, while giving them the conceptual and practical tools required to transform them.

Global (In)Justice – INR713

20 UK credits (10 ECTS) | Module specification

You will address the search for global justice from both historical and contemporary perspectives. The focus of your study will be the roles of international law, international humanitarian law and international human rights law, emphasizing principles such as universality, interdependence and indivisibility, equality and non-discrimination. You will study major milestones in a struggle for global justice, like the establishment of the United Nations, the adoption of the Universal Declaration of Human Rights and other international documents. Contemporary conflicts will provide an empirical basis for the study and analysis of the issues of collective and individualised responsibility and guilt. Contested issues of conflict resolution and human rights will present a core dilemma of this module that will be fundamental for studying global justice in the contemporary world. You will be introduced to the inter-relatedness of the structures and shortcomings of rights and justice by examining these issues through critical theories and study of the global justice system.

Entrepreneurship and Luxury – LBM724

10 UK credits (5 ECTS) | Module specification

This module combines ideas and concepts from the fields of Entrepreneurship and Innovation to create a learning environment that allows students to deconstruct taken-for- granted tools, theories and practices by thinking-out of the box, to create proactive solutions to contemporary business problems as well as develop the ability to stretch boundaries in an attempt to identify innovative entrepreneurial solutions in luxury brands. By stretching the students thinking, intellectual, creative and innovative skills, it is hoped they will make better entrepreneurs, managers and leaders in luxury products and services internationally.

Luxury Experiences – LBM729

10 UK credits (5 ECTS) | Module specification

This module aims to provide students with an opportunity to understand, critically evaluate and apply conceptual frame works and theory to the domain of global luxury services. It will enable students to appreciate the more refined areas of luxury service and to develop an understanding of leadership effectiveness and its relationship within the organisational culture of luxury services, and hospitality as a major service example. The module will compare the service experience in the luxury retail sector and will provide students with a deep knowledge about business development, frameworks, processes and constraints associated with luxury service.

Entrepreneurship, Luxury Brands and Creativity – LBM737

20 UK credits (10 ECTS) | Module specification

This module combines concepts and frameworks from the fields of Entrepreneurship, Design Thinking, Luxury, and Innovation to create a learning environment that allows you the opportunity to develop a luxury brand concept ready to pitch for funding. You will be encouraged to take reasonable risks by stepping out of your comfort zone to explore ways of generating a new innovative solution. By stretching your creative, entrepreneurial, and team-building skills in new venture development, you'll gain the ability to understand and navigate the complex decision-making processes required to balance co-creation efforts with the practical demands of bringing a ‘sustainable’ product to market.

Strategic Management in the Luxury Sector – LBM735

20 UK credits (10 ECTS) | Module specification

In times of change, luxury brands face various challenges such as the emergence of technologies, social and environmental issues and changing market preferences. This drives brands to have to strategically respond and adapt to the external and internal changes and potentially change direction to stay relevant. This module enables you to critically analyse the complex global environment in which the luxury sector operates and the roles that leaders and managers play in formulating and evaluating strategy within luxury organisations. You are encouraged to critically reflect upon the importance of leadership in developing, protecting, and attaining strategic capabilities within organisations. You will develop your understanding of the interrelationship between strategy, leadership, and corporate responsibility across the luxury sector through subjects such as strategy, finance, law, business ethics, organisational culture and change management.

Corporate, Product and Services Branding – BRD701

20 UK credits (10 ECTS) | Module specification

Brands have the ability to offer enhanced visibility, emotional meaning, preference, trust, loyalty, price premiums and business value. And the process of branding is far more intricate than creating a name, logo and strapline. This module will take you through the entire process from theory to practice on: what a brand is (and is not); the differences between corporate, product and service brands; how to develop the architecture to house a series of brands together; building and maintaining a brand. You'll study theories, frameworks and case examples from traditional business fields (marketing, corporate reputation, valuations) and draw from other subject disciplines (colour theory, semiotics, media studies). You'll learn how brands are created and maintained, and explore how a brand-driven approach can be used to enhance the value of organisations, products, services and individuals.

Leadership Development – MGT712

20 UK credits (10 ECTS) | Module specification

Debates concerning whether leaders are born or made continue to captivate business professionals, along with studying the journeys of those high-profile leaders who demonstrate such exemplars of leadership. This module embraces both perspectives - exploring how many leadership traits and skills are innate, inherited, taught, learned, or acquired. In addition to exploring how you can improve your leadership skills, this module also brings forward an added dimension: of helping you to discover and develop leadership skills in others. We argue that iconic leaders inspire and nurture future talent - in ways that create a strong culture of empowered excellence and legacy. You will study various perspectives on leadership theory and practice. This will include assessing how leadership excellence is recognised, measured and rewarded. You will also study case examples of personal and organisational leadership that either conforms with or challenges convention - as a basis for reassessing whether orthodox or heterodox approaches can be as effective if switched within the same scenarios. Finally, you will produce a body of practically focussed work designed to not only test your understanding, but also to provide you with a useful personal career roadmap.

Managing Products and Services from Ideation to Innovation – MGT713

20 UK credits (10 ECTS) | Module specification

This module explores the leadership essentials of developing and launching innovative products and services in the digital economy. The following applies: You will learn to identify current real-world problems and their impacts while developing innovative solutions through creative thinking, problem-solving techniques, and a focus on stakeholder needs to ensure relevance and viability. You will integrate strategy and practical execution for successful pitches, incorporate ESG considerations, validate products, and conduct feasibility studies, including audience analysis, competition assessment, and financial evaluations. You will explore key theories within project management, innovation, and business development: The Innovators Dilemma, Three Horizons Framework, Technology Adoption Lifecycle, and Theory of Inventive Problem Solving. You will learn leadership within project management from the idea to launch of an innovative product or service. You will learn to adapt while maintaining a clear vision and understand the importance of leadership traits and cultural transformation in innovation. You will create job opportunities by developing innovative products and services, securing funding, and emphasizing responsible business practices. The above approach aims to equip students with the tools and knowledge to successfully bring innovative ideas to market.

Marketing and Innovation – MKT704

20 UK credits (10 ECTS) | Module specification

At the heart of marketing lies a desire to be different and to innovate, which are challenging when every organisation is attempting to do the same thing. The module is designed equally with entrepreneurs, business owners, and those seeking a corporate marketing roles in mind. The aim is to equip you with the investigative and presentation skills able to propose evidence-based informed marketing propositions - that are internationally viable and ready for the next stage of development. This module has a focus on product development and how these products can be marketed. It includes evaluating how established products can be used a springboard to create new lines, in existing or new categories and markets. Your study of product marketing innovation case examples of successes and failures will culminate in you developing a concept proposal for a new product launch. You will also appraise how the market conditions in different countries have an impact on what can be achieved. It is hoped that your work in this module can be used beyond simply being classroom activities and assessments, towards also creating meaningful future business opportunities.

The Digital Consumer – DMA701

20 UK credits (10 ECTS) | Module specification

Immerse yourself in the evolving landscape of the digital consumer, where the fusion of consumer behaviour and consumer intelligence takes centre stage. This module explores how digital environments shape consumer decisions, focusing on the psychological, social, and cultural processes that guide interactions with brands. You will delve into key theories of consumer behaviour and learn how consumer intelligence—data-driven insights into consumer patterns and preferences—can influence strategies. By analysing real-world case studies, you’ll discover how digital touchpoints, backed by data, impact consumer motivations and decisions in meaningful ways. This module equips you with the knowledge to analyse and interpret consumer data, enabling you to develop informed strategies and insights. It will enhance your theoretical expertise in consumer behaviour allowing you to excel in this evolving field of digital marketing.

Digital Technology and Social Media Marketing – MKT706

20 UK credits (10 ECTS) | Module specification

"Unlock your potential in the fast-evolving world of web and social media marketing through digital technologies. Knowing and understanding the key elements that drive today’s digital landscape is now a necessity for anyone wanting to stay ahead of the curve in an increasingly competitive marketplace. You will learn to use analytics to track digital performance, optimise online platforms and develop memorable campaigns that enhance customer engagement. You will explore current tools and cutting-edge emerging technologies, with a focus on AI’s transformative role in digital marketing. On completing this module, you will have the ability to explore insights to optimise digital strategies and make informed decisions to drive impactful results. Get ready to thrive in the disruptive world of digital innovation. "

Marketing Management – MKT705

20 UK credits (10 ECTS) | Module specification

This module focuses on the promotional aspect of marketing and the behaviour of consumers. It approaches marketing communications from a management perspective - meaning that you will learn how to make decisions concerning whether to run promotional campaigns and consumer behavioural insight projects in-house, or through agency partners. You will study the theoretical frameworks associated with advertising, public relations, sponsorship, promotional incentives, word of mouth, audience segmentation, and consumer behavioural psychology. You will also appraise how each of these fields are evolving and changing - in a landscape where social media, online, influencers, AI (Artificial Intelligence), pop culture, and global versus localised communication are creating challenges and opportunities. Through case examples and discussions, you will develop an appreciation of the relative applicability and strengths of each promotional element and how they can work together. Building on this, you will be empowered to create practice-based marketing strategies designed to attract distinct target audiences, in a sector of interest to you.

Cross Cultural Aspects of Marketing Psychology – MPS704

20 UK credits (10 ECTS) | Module specification

The aim of this core module is to develop cross-cultural knowledge and intercultural understanding, in other words the knowledge of how ‘culture’ in all its manifestations is an influence on our behaviour and our choices as consumers, and also our understanding of the dynamics of intercultural interaction that means we change our behaviour depending on the relationship we co-create with our counterparts, which could have a significant impact on how marketing strategies are formulated.

Brands, Ads and Aspirations – MPS705

10 UK credits (5 ECTS) | Module specification

The aims of this module are to introduce you to some essential principles of media psychology and to explore and examine aspects of product category involvement, loyalty and the notions of desire and aspiration and how these impact on consumers and how these aspects are targeted in marketing, notably advertising. The module aims to increase your experience in working with psychological literature and research in relation to exploring the consumer-product-brand relationship. This includes consumer relationships with film and fashion, as well as counterfeit products.

Individual Marketing – MPS706

10 UK credits (5 ECTS) | Module specification

Marketing to an individual (also called one-to-one or individual marketing) is concerned with understanding all aspects of an individual consumer’s purchasing behaviour - from pre-purchase activities through to post-purchase consumption and evaluation. Both sales and marketing are responding to rapid shifts in the digital market and in buyer behaviour by creating a new buyer approach -- the all-encompassing business-to-individual (B2I) category -- that allows marketing to take more responsibility for the company’s bottom line. This module is designed to provide students, a detailed understanding of the theories in marketing, consumer behaviour, one to one targeting and relationship building in order to instil customer loyalty and achieve business success.

Marketing Communications – MPS707

20 UK credits (10 ECTS) | Module specification

This module takes a twist on the traditional marketing communication that primarily focuses on consumer psychology, and instead, focuses on inter-organisational and business-to-business (B2B) communication. In a digital age, there is a particular focus on the strategies for building professional B2B relationships and marketing one’s services on social media. With the increasing integration of different media platforms that organisations use, this module focuses on: strategies for streamlining marketing communications for B2B collaboration; the complexity of the client-agency relationship and organisational structures; and the psychology of persuasion, loyalty and managing attitude change in B2B.

Cultivating PM Leadership and Change – PRM701

20 UK credits (10 ECTS) | Module specification

In this module, you will explore various theories and models of project management leadership. Drawing on case studies and live business situations, you will investigate the different leadership styles needed in different types and scopes of projects. You will gain emotional and cultural intelligence and awareness to handle stakeholders, foster effective collaboration and achieve project success. You will also gain insights into various approaches to change management and resistance, considering the everevolving nature of project management and emerging technologies such as AI. Upon successful completion of the module, you will be able to lead and manage project teams, including diverse and virtual teams. You will also acquire the confidence to initiate, execute and lead a successful project by applying appropriate leadership models and styles.

Tools and Techniques for PM – PRM704

20 UK credits (10 ECTS) | Module specification

In this hands-on module, you will learn how to make best use of the technological enhancements and developments in the ever-changing field of project management to enable you to lead and manage information and people. You will explore practical, strategic and ethical implications using a combination of case studies, reviewing relevant publications and projectbased teamwork. Finally, you will appraise and utilise project management tools, technologies and contemporary methodologies that are appropriate for project management in the era of AI to equip you to become a project management agent for change.

Leadership, Engagement and Motivation – PSY713

20 UK credits (10 ECTS) | Module specification

In this module we will therefore also look closely at what happens in the interactions between leaders and followers, we will examine group dynamics and come to understand the way in which assigned and emergent leaders influence followers in various contexts. To gain a better understanding of this complex interplay, we will examine a range of central theoretical and practical issues, including the nature of group identity, the basis of authority and legitimacy, the dynamics of justice and fairness, the determinants of followership and charisma, and the practice and politics of leaders.

The Psychology of Consumer Behaviour – PSY725

10 UK credits (5 ECTS) | Module specification

The module aims to introduce you to the application of psychological methods, principles and theories to the understanding of consumer behaviour: why people buy and consume what they do and what informs these choices. The module will consider a variety of motivational and possible causal factors, including personality, social influence, neurobiology, and sensory and perceptual properties.

Biological and Cognitive Psychology – PSY727

20 UK credits (10 ECTS) | Module specification

This module explores the complex interplay between biological mechanisms and cognitive processes that underpin human behaviour. In class, you will engage in discussing the underlying principles of the fields, including neuroanatomy, neuropsychology, and methods of investigation. You will delve into the main topics in the field, including genetics and evolutionary psychology, attention, perception, memory, language, problem-solving and decision-making. Relevant contemporary issues in the field will also be explored across these topics, such as artificial intelligence, technology use, psychopharmacology, and neuroplasticity. Relevant theories from both Biological and Cognitive Psychology domains will be critically appraised and applied to real world examples of human behaviour. At the end of this module, you will be able to systematically apply knowledge of theoretical and methodological approaches in the fields of Biological and Cognitive Psychology. You will be capable of communicating advanced information and ideas as well as developing innovative proposals to address issues in the discipline.

Psychopathology and Individual Differences – PSY731

20 UK credits (10 ECTS) | Module specification

Psychopathology is the study of mental illness and includes the signs and symptoms of mental disorders. Individual differences are the enduring psychological characteristics that distinguish one person from another and help to define each person. In this module you will investigate personality, intelligence, emotion, motivation, and mental health (including social, biological and cognitive processes) in childhood, adolescence, and adulthood. You will study the symptoms, classifications, and therapies of mental disorders. You will evaluate current research, theories, and treatments of mental disorders, and positive psychology techniques.

At the end of this module, you will be able to apply advanced problem-solving techniques and critically evaluate mental health conditions to develop ideas and make decisions on assessments and interventions. You will further develop your interpersonal skills and apply psychological knowledge and theories in personal and professional contexts and environments.

Quantitative Research Methods in Psychology – PSY732

20 UK credits (10 ECTS) | Module specification

Research Methods concerns how to conduct research so that the findings are valid and reliable. In this module you will apply quantitative research methods in Psychology including recruiting participants and collecting data in experimental and non-experimental research design. You will learn how to conduct and interpret statistical analyses on data (such as correlation, t-tests and more advanced analyses) and how to write an associated research report in APA format. In this module you will incorporate ethical procedures relevant to conducting quantitative research.

At the end of this module, you will be capable of selecting and applying quantitative research methods, designs, and analyses to solve scientific problems. You will be able to critically analyse and evaluate data, interpret findings, and produce a scientific report in Psychology. You will engage in in-class activities to enrich your understanding of ethical issues and procedures in quantitative research.

Arabic – ARAXBX

10 UK credits (5 ECTS) | Module specification

Regent's offers language modules across a range of levels (Grade 1-7 / CEFR A1.1 - B2.1) to provide you with the tools to understand different cultures and communicate with others.